See all properties

The Herald by LuxUrban

2.5 star property
Hotel with a bar, steps from Herald Square

Choose dates to view prices

Photo gallery for The Herald by LuxUrban

City view from property
Exterior
Lobby sitting area
Lobby
1 bedroom, in-room safe, desk, laptop workspace

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • Gym
  • Housekeeping
  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for 1 King Bed Deluxe Suite with Parade View

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Deluxe Suite with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Sofa bed
Separate bedroom
  • 24 sq m
  • City view
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for 2 Double Beds Deluxe Room with Balcony

1 bedroom, in-room safe, desk, laptop workspace

2 Double Beds Deluxe Room with Balcony

Highlights

Patio
Separate sitting area
Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Separate bedroom
  • 23 sq m
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Suite with Parade View

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Suite with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Sofa bed
Separate bedroom
  • 24 sq m
  • City view
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds Deluxe Room with Parade View

1 bedroom, in-room safe, desk, laptop workspace

2 Double Beds Deluxe Room with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Separate bedroom
Shower/tub combination
Private bathroom
  • 23 sq m
  • City view
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Standard Mobility Accessible Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Standard Mobility Accessible Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Separate bedroom
Shower/tub combination
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Standard Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Standard Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Separate bedroom
Shower/tub combination
  • 21 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 2 Double Beds with Parade View

1 bedroom, in-room safe, desk, laptop workspace

2 Double Beds with Parade View

Highlights

Air conditioning
Heating
Connecting rooms available
Smart TV
Renovated in 2018
Separate bedroom
Shower/tub combination
Private bathroom
  • 23 sq m
  • City view
  • Sleeps 4
  • 2 Double Beds

View all photos for 1 King Bed Deluxe Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Deluxe Room

8.0 out of 10
Very good
(4 reviews)

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Separate bedroom
Shower/tub combination
  • 21 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for 1 King Bed Deluxe Mobility Accessible Room

1 bedroom, in-room safe, desk, laptop workspace

1 King Bed Deluxe Mobility Accessible Room

Highlights

Air conditioning
Heating
Connecting rooms available
Free rollaway/extra beds
Smart TV
Renovated in 2018
Separate bedroom
Shower/tub combination
  • 23 sq m
  • Sleeps 2
  • 1 King Bed

Similar properties

Exterior

The Hotel @ Fifth Avenue

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
8.2 out of 10, Very Good, 1,665 reviews
The Hotel @ Fifth Avenue

About the neighborhood

Map
71 W 35th St, New York, NY, 10001

What's nearby

  • Empire State Building - 5 min walk - 0.3 miles
  • Madison Square Garden - 6 min walk - 0.4 miles
  • Times Square - 8 min walk - 0.5 miles
  • Broadway - 8 min walk - 0.5 miles
  • Grand Central Terminal - 11 min walk - 0.6 miles

Getting around

  • 34 St. Station (Herald Square) - 1 min walk
  • New York W 32nd St. Station - 4 min walk
  • LaGuardia Airport (LGA) - 29 min drive

Restaurants

  • ‪Shake Shack - ‬2 min walk
  • Monarch Rooftop
  • ‪Wafels & Dinges Cabana - ‬1 min walk
  • ‪Keens Steakhouse - ‬2 min walk
  • ‪Burger King - ‬2 min walk

About this property

The Herald by LuxUrban

Hotel remodeled in 2018 and located near 5th Avenue
A short walk from Empire State Building and Bryant Park, The Herald by LuxUrban provides a bar, a gym, and more. Guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Limo/town car service, a vending machine, and multilingual staff
  • An elevator, a front-desk safe, and a 24-hour front desk
  • Luggage storage and a porter/bellhop
  • Guest reviews say great things about the helpful staff and proximity to public transit
Room features
All 166 rooms have comforts such as laptop-friendly workspaces and air conditioning, as well as perks like free WiFi and desk chairs. Guest reviews speak well of the clean rooms at the property.
More conveniences in all rooms include:
  • Recycling and LED light bulbs
  • Bathrooms with shower/tub combinations and free toiletries
  • 32-inch Smart TVs with digital channels
  • Heating, daily housekeeping, and electrical adapters/chargers

Languages

English, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limo/town car service
  • Onsite parking options include a garage

Food and drink

  • A bar/lounge

Restaurants on site

  • MONARVH

Things to do

  • Gym

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator (68 inch wide door)
  • Stair-free path to entrance
  • Thin carpet in room
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible gym
  • Wheelchair-accessible path of travel

More

  • 17 floors
  • At least 80% lighting from LEDs
  • Built in 1990
  • Designated smoking areas
  • Double-glazed windows
  • Renovated entire property - May 2018

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Free toiletries
  • Hair dryer (on request)
  • Private bathroom
  • Shower/bathtub combination
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch smart TV with digital channels

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Heating
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: USD 150 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Noise-free guestrooms cannot be guaranteed

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
A car is not required for transportation to and from this property

Frequently asked questions

Is The Herald by LuxUrban pet-friendly?

No, pets are not allowed at this property.

What time is check-in at The Herald by LuxUrban?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at The Herald by LuxUrban?

Check-out is at 11:00 AM. Late check-out is available for a fee (subject to availability).

Where is The Herald by LuxUrban located?

Located in Manhattan, this hotel is steps from Herald Square and Macy's. 5th Avenue and Empire State Building are also within 5 minutes. 34 St. Station (Herald Square) is only a 2-minute walk and 42 St. - Bryant Pk. Station is 4 minutes.

Have a question?

AI iconBeta

Get instant answers with AI powered search of property information and reviews.

The Herald by LuxUrban Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 200 out of 483 reviews
Rating 8 - Good. 134 out of 483 reviews
Rating 6 - Okay. 70 out of 483 reviews
Rating 4 - Poor. 32 out of 483 reviews
Rating 2 - Terrible. 47 out of 483 reviews

8.0/10

Cleanliness

7.8/10

Staff & service

7.2/10

Amenities

7.4/10

Property conditions & facilities

7.2/10

Eco-friendliness

Reviews

8/10 Good

Meghan

Liked: Amenities, property conditions & facilities
Location was excellent
Stayed 3 nights in Jun 2025

8/10 Good

Cynthia

Liked: Cleanliness, property conditions & facilities
It was good for the price! Definitely not luxurious…it did the job! Plus is there is a nice little balcony/outdoor area!
Stayed 1 night in Jun 2025

10/10 Excellent

Anna

Liked: Cleanliness, staff & service, property conditions & facilities
Good place, location, clean room
Stayed 2 nights in May 2025

6/10 Okay

Rossana

Liked: Cleanliness
Disliked: Amenities, property conditions & facilities
location is really good but inside the room, no facial tissue, no hangers, bathroom sink light was on and off and outdated sorroundings.
Stayed 2 nights in Jun 2025

10/10 Excellent

Andrea Aguilar

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a really good hotel, near a lot of sites
Stayed 5 nights in Jan 2025

10/10 Excellent

Ronnie

Liked: Cleanliness, staff & service
Great location.
Stayed 3 nights in Dec 2024

8/10 Good

Shawn V

Liked: Cleanliness, staff & service, property conditions & facilities
A basic no frills hotel. Clean rooms and friendly staff. Great location that's convenient to everything with a subway ride or walking. Perfect location for first timers or those revisiting the city they love.
Stayed 7 nights in Mar 2025

10/10 Excellent

Lourdes

Liked: Cleanliness
It was very well located
Stayed 3 nights in Feb 2025

6/10 Okay

Priyabrata

Liked: Property conditions & facilities
Disliked: Amenities
1st time I have experienced a hotel where no soap is provided. Even towels are are not kept in the room and we need to ask for it. Location is the best and rooms are spacious.
Stayed 1 night in May 2025

6/10 Okay

Renata

Liked: Cleanliness, amenities, property conditions & facilities
Disliked: Staff & service
Internet out of service No clean towels in the bathroom No TV, no clicker Very convenient location
Stayed 3 nights in May 2025

6/10 Okay

Victoria

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Location was great the room didn't come with towels our showered flooded our bathroom floor.
Stayed 3 nights in Apr 2025

10/10 Excellent

Sharla

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff are very helpful and accommodating.
Stayed 2 nights in Jan 2025

4/10 Poor

Cassandra

Disliked: Amenities
The property was in a good location, however it was not worth the price. The hotel was very dark , no utilities . They do not provide soap, shampoo or conditioner . I had to keep asking daily for towels
Stayed 3 nights in May 2025

10/10 Excellent

Theresa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great experience, staff was nice and attentive to our needs.
Stayed 3 nights in Jan 2025

8/10 Good

CARLOS

Liked: Cleanliness, staff & service, property conditions & facilities
CONVENIENT
Stayed 5 nights in Apr 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

The Herald Review

The staff at the Hotel are excellent in the customer service space. Based on some of the Hotel Challenges they manage the process exceptionally well.
Stayed 4 nights in Mar 2025

10/10 Excellent

Roberta

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The location was great, we could walk to a lot of the places we want to go and there was a subway station right outsided The staff was very kind and understanding and made our stay wonderful. I would stay here again when we come to NY.
Stayed 1 night in Jan 2025

10/10 Excellent

Jorge

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Amazing service very centric
Stayed 3 nights in Feb 2025

10/10 Excellent

FRANCISCO

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Cool
Stayed 1 night in Mar 2025

8/10 Good

Tresheal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Would recommend property to friends and would definitely book again. Jon who checked us in was very welcoming and accommodating. Thanks for a wonderful stay.
Stayed 3 nights in Jan 2025

10/10 Excellent

Christopher

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was generous and helpful. Room was simple and sufficient. Was close to everything we needed to get to. Would absolutely stay here again.
Stayed 2 nights in Jan 2025

4/10 Poor

Verified traveler

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hostel experience at luxury price

Sterile hallways, bare bones offerings, no towel, no pillow
Stayed 2 nights in Mar 2025

8/10 Good

Susan E

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It worked well for us visiting NYC
Stayed 4 nights in Jan 2025

10/10 Excellent

Margery

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay in NYC. Clean rooms, comfy beds, friendly staff. Would stay here again
Stayed 1 night in Nov 2024

10/10 Excellent

MARCEL

Liked: Staff & service, property conditions & facilities
Friendly and professional staff. Will be back
Stayed 1 night in Feb 2025