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The Merchant's House, BW Signature Collection

Property class: 3.5

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Photo gallery for The Merchant's House, BW Signature Collection

A bedroom with a large bed, a desk, a chair, a chandelier, and a brick wall. - The Merchant's House, BW Signature Collection (Salisbury)
A room with a brick wall, a fireplace, a chandelier, and a round table with a lamp. - The Merchant's House, BW Signature Collection (Salisbury)
A buffet setup with various food items and containers. - The Merchant's House, BW Signature Collection (Salisbury)
A bar area with a dark blue bar counter, two bar stools, and a variety of bottles and glasses on shelves. - The Merchant's House, BW Signature Collection (Salisbury)
A row of buildings with a prominent hotel named "The Merchant's House Hotel" on the right, featuring a traditional facade with multiple windows and a blue door. - The Merchant's House, BW Signature Collection (Salisbury)
Close to Salisbury Cathedral, The Merchant's House, BW Signature Collection provides amenities like a bar. Guests can connect to free in-room WiFi.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Bar
  • Housekeeping
  • 24/7 front desk

Off-peak, on budget: 30% or more off select hotels in our fall sale

Skip the crowds, keep the savings. AARP members save more after Labor Day. Book by Oct 7, 2026.

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Classic Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a lamp, a window with curtains, and framed pictures on the wall.

Classic Room, 1 Twin Bed, Non Smoking

  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for 1 King Bed, Non-Smoking, Deluxe Room, Larger Room

A hotel room with a bed, a table, chairs, a lamp, a window with curtains, and a staircase leading outside.

1 King Bed, Non-Smoking, Deluxe Room, Larger Room

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for 1 King Bed, Non-Smoking, Theme Room

A bedroom with a wooden ceiling, a brick wall, a bed with patterned pillows, a nightstand, a desk with a lamp, and a chandelier.

1 King Bed, Non-Smoking, Theme Room

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Classic Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a lamp, and a window with curtains.

Classic Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(8 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Classic Room, 1 King Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a nightstand, and a wall-mounted TV.

Classic Room, 1 King Bed, Non Smoking

8.6 out of 10
Excellent
(51 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Classic Room, 2 Twin Beds, Non Smoking

A bedroom with a large bed, a bedside table with a lamp, a chair, and a window with curtains.

Classic Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(21 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Superior Room, 1 King Bed, Non Smoking

A hotel room with a large bed, two bedside tables with lamps, a chair, a wardrobe, and an air conditioning unit.

Superior Room, 1 King Bed, Non Smoking

9.4 out of 10
Exceptional
(13 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Deluxe Room, 1 King Bed, Non Smoking

A hotel room with a large bed, a desk with a lamp, a chair, and a small table with a plant.

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(2 reviews)
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

A bedroom with a large bed, bedside tables, a chair, and a wall-mounted shelf.

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

A bedroom with a large bed, a desk, a chair, a chandelier, and a brick wall.

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

A bedroom with a bed, bedside tables, a dresser, a bench, a mirror, and a window with curtains.

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

About the neighborhood

Located in Salisbury, The Merchant's House, BW Signature Collection is in the historical district. New Forest National Park and Homington Down reflect the area's natural beauty and area attractions include Salisbury Arts Centre and Five Rivers Leisure Centre. Looking to enjoy an event or a game while in town? See what's happening at Raymond McEnhill Stadium or Shrewton FC. Guests love the hotel's central location. Visit our Salisbury travel guide
Map
29 Milford St, Salisbury, England, SP1 2AP

What's nearby

  • A historic cloister with Gothic architecture, featuring arched walkways and a large tree in the foreground.
    Magna Carta Chapter House
    10 min walk - 0.6 miles
  • A historic building with a sign reading "The Salisbury Museum."
    Salisbury Museum
    10 min walk - 0.6 miles
  • A large Gothic cathedral with a tall spire, surrounded by trees and a grassy courtyard.
    Salisbury Cathedral
    11 min walk - 0.6 miles
  • Market Square
    5 min walk - 0.3 miles
  • Mompesson House
    7 min walk - 0.4 miles

Getting around

  • Salisbury (XSR-Salisbury Train Station)
    13 min walk
  • Bournemouth (BOH-Bournemouth Intl.)
    41 min drive

Restaurants

  • Chick-O-Land
    2 min walk
  • The Pheasant Inn
    3 min walk
  • Reeve the Baker
    3 min walk
  • Costa Coffee
    4 min walk
  • The Bell & Crown
    4 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limited onsite parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15.00 for adults and GBP 9.00 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit

We should mention

This property does not have elevators

Frequently asked questions

Is The Merchant's House, BW Signature Collection pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Limited spots are available.

What time is check-in at The Merchant's House, BW Signature Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at The Merchant's House, BW Signature Collection?

Check-out is at 11:00 AM.

Where is The Merchant's House, BW Signature Collection located?

Situated in the historical district, this hotel is within a 10-minute walk of Market Square and Salisbury Cathedral. Parish Church of St Thomas and St Edmund and Salisbury Arts Centre are also within 10 minutes. Salisbury (XSR-Salisbury Train Station) is 13 minutes by foot and Salisbury Station is 13 minutes.

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Reviews

The Merchant's House, BW Signature Collection Reviews

9.2

Wonderful

9.6

Cleanliness

8.6

Amenities

9.4

Staff & service

9.2

Property conditions & facilities
Rating 10 - Excellent. 641 out of 957 reviews
Rating 8 - Good. 219 out of 957 reviews
Rating 6 - Okay. 70 out of 957 reviews
Rating 4 - Poor. 19 out of 957 reviews
Rating 2 - Terrible. 8 out of 957 reviews

Reviews

Verified review

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Just stayed in the court yard room for a night 10/10 staff were excellent too.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Alison

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, very clean, staff are lovely, would definitely stay again
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Staff, Cold a/c, clean room
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Hei Ting

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well air conditioned. King's room slightly at the small size but adequate, reception staff are super helpful
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Steven

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place! There are lots of stairs, but this helps keep one fit. Excellent location.
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Zach

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean, modern feel and well maintained, comfortable bed. Good breakfast and pleasant staff. Parking very limited; just four spaces for non-EV cars (although a pay-and-display is close by).
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Hilary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, lovely clean and spacious room.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Decent rooms for the price, wonderful staff. Great location.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My wife and I had a great stay. The staff were very friendly and helpful. The hotel is smart, well maintained and in a very good location.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Grant

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great Stay and check in was very good an informative Parking is very limited, so do not rely on it being available.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

PAUL

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was clean and felt large staff were friendly and helpful ,breakfast was first class and again staff excellent.Used as place to stay for theatre ,show and cathedral ,a great place to stay and will use again , Thanks
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location within walking distance of everything. Parking was a real pluss!
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Norman

Rooms clean staff friendly and knowledgeable. Brecfast very good. Situated edge of City therefore limited parking space. Enjoyed short stay.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Rajesh

Liked: Cleanliness, amenities, property conditions & facilities
Clean room and kind staff and good location.
Stayed 1 night in Feb 2026
Verified review

8/10 Good

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff, very comfortable bed, extra toiletries plus biscuits on drinks tray would have made top rate.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025
Verified review

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities
Had a fantastic stay here over the New Year. Breakfast, room, staff, I couldn’t fault anything.
Stayed 3 nights in Dec 2025
Verified review

8/10 Good

Tim

Liked: Cleanliness, staff & service, property conditions & facilities
First time staying in The Merchant and although the single bed room was a bit of a hike from reception it was clean and comfortable Staff were very welcoming especially at breakfast which was an excellent buffet
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Janette

Liked: Cleanliness
Lovely comfortable, clean room in a great central location. Staff friendly and helpful! Thoroughly enjoyed and will return.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel,within walking distance of all tourist sites within Salisbury. The room was clean ,comfortable and quiet. Breakfast was delicious, buffet style with eggs cooked to order.but above all the staff throughout we're friendly, courteous and very helpful. We would definitely recommend this hotel when visiting Salisbury.
Stayed 2 nights in Apr 2026
Verified review

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Friendly efficient staff,good fresh breakfast
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025
Verified review

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025
Verified review

10/10 Excellent

Katy

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely staff, quirky building, excellent breakfast
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

David

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice courtyard room. Quiet and well equipped. Good bar and friendly staff.
Stayed 1 night in Mar 2026