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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with a 24-hour front desk and a restaurant

Choose dates to view prices

The George Hotel, BW Signature Collection, in Norwich's center, welcomes visitors with a warm fireplace lobby. Guests enjoy international cuisine at No.10 Arlington Bistro, relax on the terrace, and explore Market Place and Norwich Castle. WiFi is available throughout.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • Bar
  • 24/7 front desk

Room options

Available filters for rooms
Showing 23 of 23 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(17 reviews)

Highlights

Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(24 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Shower/tub combination
Private bathroom
Electric kettle
Cable channels
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(9 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Shower/tub combination
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Separate bathtub and shower
Private bathroom
Electric kettle
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Pet friendly
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Hair dryer
Private bathroom
Electric kettle
Cable channels
Pet friendly
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

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About the neighborhood

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 14 min walk - 0.8 miles
  • Market Place - 17 min walk - 0.9 miles
  • Norwich Castle - 18 min walk - 1.0 mile
  • Norwich Cathedral - 4 min drive - 1.4 miles
  • University of East Anglia - 4 min drive - 1.4 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Champion - ‬12 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk
  • ‪Littlehaven Coffee Co - ‬11 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services, and a fireplace in the lobby. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner, and kids' meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self parking
  • Cooked-to-order breakfast (surcharge), a banquet hall, and a front-desk safe
  • Luggage storage, meeting rooms, and a 24-hour front desk
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at George Hotel, BW Signature Collection have amenities such as free WiFi. Guest reviews speak positively of the clean rooms at the property.
More conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cribs/infant beds (surcharge)
  • Bathrooms with free toiletries and hair dryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles, and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Self parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Check-out is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place, and Norwich Castle. Norwich Cathedral and Carrow Road Stadium are also within 2 mi (3 km).

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Eco-friendliness

8.6

Property conditions & facilities
Rating 10 - Excellent. 505 out of 872 reviews
Rating 8 - Good. 278 out of 872 reviews
Rating 6 - Okay. 56 out of 872 reviews
Rating 4 - Poor. 18 out of 872 reviews
Rating 2 - Terrible. 15 out of 872 reviews

Reviews

8/10 Good

Stephen

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025

10/10 Excellent

Simon

Liked: Amenities
Great stay as always.
Stayed 2 nights in Nov 2025

10/10 Excellent

Julie

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel and near to city centre. Had a great time and will stay again.
Stayed 4 nights in Aug 2025

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
Stayed 3 nights in Oct 2025

8/10 Good

Karen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love staying at The George, it is in a great location and quiet, rooms are good and although I did not have the breakfast on this occasion I have had them before and they are lovely, I would definitely recommend this
Stayed 1 night in Oct 2025

8/10 Good

Jamie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay, great food

Good stay with a great restaurant, food was on point!
Stayed 1 night in Aug 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great hotel

Great small friendly hotel, stayed several times and always great.
Stayed 3 nights in Aug 2025

8/10 Good

Philip

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderfull and helpfull staff, excellent coffee.
Stayed 2 nights in Sep 2025

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025

10/10 Excellent

andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay

Good service and nicely decorated hotel Food was good at the restaurant too
Stayed 1 night in Aug 2025

10/10 Excellent

Nicola

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good location, lovely room, overall worth a stay

Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Stayed 1 night in Aug 2025

8/10 Good

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Worth a stay/visit.

Perfect for a short stay. Location good and everything else fine.
Stayed 1 night in Aug 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and comfortable. Parking is limited but I managed to find a space although only 3 left at 5pm. It’s about a 20 min walk to city centre and theatre. There are buses running from near hotel if preferred.
Stayed 1 night in Oct 2025

10/10 Excellent

Nigel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Stay

Food was lovely
Stayed 1 night in Jul 2025

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

As good as ever

As always my stay was stress free, comfortable and gave value for money
Stayed 2 nights in Aug 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

8/10 Good

Steven

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Good all round
Stayed 1 night in Sep 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

Douglas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay

Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking. Comfortable clean and well appointed room with good decor and clean modern bathroom facilities . Tea/ coffee provided in room. Breakfast package was purchased and breakfast quality and service was superb . Would recommend and we will stay again.
Stayed 1 night in Aug 2025

10/10 Excellent

Simon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This place is a hidden gem. Perfect overnight stay on the outskirts but very easy to get in and out of town. Comfy clean airy light room. Excellent food menu and tasty food. Highly recommended!
Stayed 1 night in Aug 2025

8/10 Good

Treena

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Clean value for money

Nice clean hotel. Staff friendly
Stayed 1 night in Jul 2025

10/10 Excellent

Fiona

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Stayed 1 night in Jul 2025
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