See all properties

The Trade, Autograph Collection

Property class: 4

Choose dates to view prices

Photo gallery for The Trade, Autograph Collection

A modern outdoor seating area with a fire feature, overlooking a cityscape with tall buildings and a view of the street. - The Trade, Autograph Collection (Milwaukee)
A modern restaurant with a long counter, individual booths, and large windows offering a city view. - The Trade, Autograph Collection (Milwaukee)
A modern lobby with a large seating area, a fireplace, and a view of the dining area. - The Trade, Autograph Collection (Milwaukee)
A spacious lobby with a glass railing, a staircase, and a view of the cityscape. - The Trade, Autograph Collection (Milwaukee)
A modern hotel with a prominent sign reading "THE TRADE." - The Trade, Autograph Collection (Milwaukee)
Close to Fiserv Forum and Baird Center, The Trade, Autograph Collection provides 3 bars, 3 restaurants, and more. Stay connected with free in-room WiFi.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available

Off-peak, on budget: 30% or more off select hotels in our fall sale

Skip the crowds, keep the savings. AARP members save more after Labor Day. Book by Oct 7, 2026.

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Room, 1 King Bed

A hotel room with a large bed, a wooden nightstand, a desk with a chair, a TV, and a view of the city through large windows.

Room, 1 King Bed

9.0 out of 10
Wonderful
(4 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, WiFi (free)

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Room, 2 Queen Beds

A hotel room with two beds, a large window with curtains, a flat-screen TV, and a patterned carpet.

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(30 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Room, 1 King Bed

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed

9.6 out of 10
Exceptional
(26 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 Bedroom, Balcony

A modern living room with a grey sofa, a blue armchair, and a hexagonal ottoman. A floor lamp and a small table with decorative items are also visible.

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Studio Suite, 1 King Bed

A hotel room with a bed, a sofa, a chair, a small table, and a large window with curtains.

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 Bedroom

A modern living room with a sofa, coffee table, ottoman, and a view of the city skyline through large windows.

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed
  • Free WiFi

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

About the neighborhood

Located in Westown, a neighborhood in Milwaukee, The Trade, Autograph Collection is in the entertainment district. Best Place at the Historic Pabst Brewery and Lakefront Brewery are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Lake Michigan and Lakeshore State Park. Looking to enjoy an event or a game? See what's going on at Fiserv Forum or American Family Field. Visit our Milwaukee travel guide
Map
420 West Juneau Avenue, Milwaukee, WI, 53203

What's nearby

  • A cityscape with a variety of buildings, including a prominent white structure with a curved roof, a tall tower, and a mix of older and modern architecture.
    Fiserv Forum
    2 min walk - 0.1 miles
  • Turner Hall and the Milwaukee Turners
    3 min walk - 0.2 miles
  • Miller High Life Theatre
    8 min walk - 0.5 miles
  • Baird Center
    9 min walk - 0.5 miles
  • Riverside Theater
    11 min walk - 0.6 miles

Getting around

  • Michigan & Jackson Tram Stop
    6 min drive
  • Milwaukee Intermodal Station
    17 min walk
  • General Mitchell Intl. Airport (MKE)
    18 min drive

Restaurants

  • The Harp Irish Pub
    5 min walk
  • Good City Brewing-June
    2 min walk
  • Milwaukee Brat House
    6 min walk
  • Trinity Three Irish Pubs
    5 min walk
  • State Street Pizza Pub
    5 min walk

Similar properties

A modern hotel with a prominent curved entrance and a visible sign for the Hyatt Regency.
Hyatt Regency Milwaukee
Westown
  • Pet friendly
  • Free WiFi
  • Restaurant
  • Air conditioning
8.6 out of 10, Excellent, 1,444 reviews
Hyatt Regency Milwaukee
Compare similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • Banquet hall
  • Built in 2023
  • Double-glazed windows
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight

Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay

Service animals are welcome, and are exempt from fees

Welcoming dogs only

2 total (up to 100 lbs per pet)

Pets cannot be left unattended

Children and extra beds

Children are welcome

Rollaway/extra beds are not available

Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

Frequently asked questions

Is The Trade, Autograph Collection pet-friendly?

Yes, The Trade, Autograph Collection allows dogs (limit 2 total) with a maximum weight of up to 100 lbs per pet. There's a deposit of USD 125.00 per stay and a fee of USD 125.00 per accommodation, per stay. Service animals are exempt from fees.

How much is parking?

Valet parking is available for USD 62.00 per night.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

What time is check-out at The Trade, Autograph Collection?

Check-out is at 11:00 AM.

Where is The Trade, Autograph Collection located?

Located in Westown, this hotel is within a 15-minute walk of Fiserv Forum, Baird Center, and Marquette University. Lake Michigan is 1.5 mi (2.5 km) away. Michigan & Jackson Tram Stop is 22 minutes by foot and Clybourn & Jefferson Tram Stop is 22 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

Have a question?

AI iconBeta

Get instant answers with AI powered search of property information and reviews.

Reviews

The Trade, Autograph Collection Reviews

9.6

Exceptional

9.8

Cleanliness

9.6

Amenities

9.6

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 549 out of 657 reviews
Rating 8 - Good. 57 out of 657 reviews
Rating 6 - Okay. 28 out of 657 reviews
Rating 4 - Poor. 8 out of 657 reviews
Rating 2 - Terrible. 15 out of 657 reviews

Reviews

Verified review

10/10 Excellent

Julian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing stay. Right around the corner from so many restaurants and bars. Great and safe walks at night. Hotel staff was very warm and helpful. Will definitely be returning!
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Angela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This property was stunning! The place is very trendy with two restaurant options! It also is very close to the new Fiserv Forum.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

john

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bar far the best we've stayed in Milwaukee so far. Great location. Great staff. Great property.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

David

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel with an amazing location next to the Fiserv Forum. I had an amazing chicken sandwich at The Craft restaurant. I would definitely stay again!
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We have stayed at The Trade twice now, once for business and now once for pleasure. Both stays were impeccable! This property is beautiful and well run. We will be back. Many thanks to all the staff!
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Elizabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel! The room was very nice; there were several lights out in our room and the front desk was quick to get the issue resolved when we told them. The parking garage next door was easily accessible, and the walk was a breeze. Lobby was comfortable and the breakfast was delicious. It will be our go-to hotel when staying in the area from here on out.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Kimberly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff - modern amenities- great location --- rooftop restaurant even had gluten free options which was amazing for my celiac family! This was my 2nd time staying here and both times were great! Will stay again!
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was well appointed with adult beverage options. Craft Bar/Grill was terrific and a special shout out to Chris and Monica.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Krista

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The moment we walked in, greeted with smiles at the front desk. Check in process was smooth and informative. Our room was clean and inviting. Beds were comfy, loved the pillows. We ordered room service which was timely and delivered with care. Plus, was delicious! The room was cool and quiet, which allowed for a relaxing restful nights sleep. We will definitely consider staying here again if we travel to Milwaukee. Thank you!
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice, spacious room, great location, good food options and great service!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was excellent
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Tasia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had a great stay! The staff was friendly, welcoming, and accommodating from check in to check out. The hotel was very clean, which is always one of my top priorities. One thing I really appreciated was having two completely different restaurant options on site. They weren’t just variations of the same menu. One offered a more upscale dining experience, while the other had a relaxed sports bar atmosphere, so there was something for whatever mood I was in. The location was also excellent and made it easy to walk to nearby restaurants and attractions. Overall, I would definitely stay here again and recommend it to anyone visiting the area.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, huge windows, tall ceilings, perfect location!!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Eddie

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Judith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Terrence

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property, nice staff, and I thoroughly enjoyed the breakfast the morning of my checkout!...great food, get the maple bourbon pancakes and treat yourself if you stay here. And it's RIGHT in the heart of downtown Milwaukee, literally across the street from the Stadium where I was going to an event.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Marquita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade is a modern hotel, yet still so cozy and comfortable. We love the central location, and the Il Cervo restaurant on the premises for the bar or dinner. Front desk staff and valet are welcoming and accommodating.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
We had a great stay at the Trade. The staff was amazing and the rooms were modern and clean. Be prepared with common items like drinks, snacks and toiletries because there is no store on site and no store conveniently located near hotel.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Shavada

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bars and restaurants nearby as well as right across the street from Fiserv Forum where the concert was that e were going. The restaurant on main floor was very good.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Adam

Liked: Cleanliness, staff & service, amenities
Awesome staff, room, location, and amenities. I will stay here any time I come to Milwaukee.
Stayed 1 night in Dec 2025