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New Road Hotel

4.0 star property
British charm awaits at this Tower of London hotel where guests can enjoy happy hour at Mr White's Chophouse, challenge friends to games, or relax in the library

Choose dates to view prices

Photo gallery for New Road Hotel

A modern hotel room with a large bed, a desk, and a view of the city through large windows. - New Road Hotel (London)
A multi-story hotel with a sign reading "NEW ROAD HOTEL". - New Road Hotel (London)
A modern bar area with seating, shelves of snacks, and a bar counter. - New Road Hotel (London)
A rooftop terrace with a hot tub, seating area, and a view of the cityscape. - New Road Hotel (London)
A restaurant interior with tables, chairs, and a distinctive black and white striped chair. - New Road Hotel (London)
New Road Hotel, near the Tower of London, offers a modern retreat with Mr White's Chophouse serving authentic British cuisine. Enjoy a cozy library, arcade/game room, free WiFi, and dry cleaning services. The helpful staff consistently impress visitors.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Business services
  • Bar

Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Warehouse Double

A modern hotel room with a large bed, a TV, and a view of the city through large windows.

Warehouse Double

8.6 out of 10
Excellent
(30 reviews)
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Pocket Double

A modern hotel room with a large bed, a city view through a window, and a separate bathroom with a toilet and sink.

Pocket Double

8.8 out of 10
Excellent
(19 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Warehouse Deluxe

A modern hotel room with a large bed, a built-in bench, a mirror, and a view of the city through large windows.

Warehouse Deluxe

9.0 out of 10
Wonderful
(7 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Loft with Terrace

A modern hotel room with a large bed, a seating area with chairs, a view of the city through a large window, and a patterned ceiling.

Loft with Terrace

8.0 out of 10
Very good
(2 reviews)
  • City view
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room

A hotel room with two beds, a blue bench, a TV, and a large window with a view of buildings.

Family Room

10.0 out of 10
Exceptional
(1 review)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Large Twin Bed
  • Free WiFi

View all photos for Warehouse Twin

A modern hotel room with two beds, a large window, and a view of the city.

Warehouse Twin

10.0 out of 10
Exceptional
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Large Twin Beds
  • Free WiFi

View all photos for Loft with Spa Bath

A modern hotel room with a large bed, a TV, a bathroom with a bathtub, and a view of the city.

Loft with Spa Bath

  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Loft with Hot Tub and Terrace

A rooftop terrace with a sofa, a hot tub, and a city view.

Loft with Hot Tub and Terrace

9.0 out of 10
Wonderful
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Warehouse Twin

Hypo-allergenic bedding available, in-room safe, desk, laptop workspace

Warehouse Twin

  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Warehouse Double

Hypo-allergenic bedding available, in-room safe, desk, laptop workspace

Warehouse Double

  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Deluxe Loft with Terrace

A modern hotel room with a large bed, a seating area with chairs, a view of the city through a large window, and a patterned ceiling.

Deluxe Loft with Terrace

  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Warehouse Twin Room

Hypo-allergenic bedding available, in-room safe, desk, laptop workspace

Warehouse Twin Room

  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

About the neighborhood

Located in Tower Hamlets, a neighborhood in London, New Road Hotel is near the airport and near a metro station. ABBA Arena and The Arena are cultural highlights, and some of the area's notable landmarks include East London Mosque and Tower of London. Looking to enjoy an event or a game? See what's going on at London Stadium, or consider Excel London for a night out. Visit our London travel guide
Map
103-107 New Road, London, England, E1 1HJ

What's nearby

  • A mosque with a crescent moon on top, silhouetted against a sunset sky.
    East London Mosque
    6 min walk - 0.4 miles
  • A street with shops, including Brick Lane Bookshop and Oh Baby London.
    Brick Lane
    7 min walk - 0.4 miles
  • A sunset over a river with a camera on a tripod capturing the scene.
    Financial District
    10 min walk - 0.6 miles
  • A historic building with clock towers and arched windows at night.
    Liverpool Street
    16 min walk - 0.9 miles
  • A historic stone castle with a large arched entrance, a tall tower, and a weather vane.
    Tower of London
    17 min walk - 1.0 mile

Getting around

  • Whitechapel Underground Station
    4 min walk
  • Shadwell Station
    12 min walk
  • London City Airport (LCY)
    23 min drive

Restaurants

  • Greggs
    3 min walk
  • London Hospital Tavern
  • Tayyabs
    1 min walk
  • Eat Well at Royal London
    4 min walk
  • Ambala
    1 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Comprehensive food waste policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organized tours and activities
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
1 child, up to the age of 2 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for GBP 40.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Frequently asked questions

Is New Road Hotel pet-friendly?

No, only service animals are welcome at the property.

How much is parking?

This property doesn't offer parking.

What time is check-in at New Road Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at New Road Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is New Road Hotel located?

This family-friendly London hotel is located near the airport, within a 10-minute walk of East London Mosque and Brick Lane. Tower of London and ABBA Arena are also within 3 mi (5 km). Whitechapel Underground Station and Whitechapel Overground Station are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

New Road Hotel Reviews

8.6

Excellent

9.0

Cleanliness

7.2

Location

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 516 out of 1001 reviews
Rating 8 - Good. 293 out of 1001 reviews
Rating 6 - Okay. 113 out of 1001 reviews
Rating 4 - Poor. 43 out of 1001 reviews
Rating 2 - Terrible. 36 out of 1001 reviews

Reviews

Verified review

10/10 Excellent

Caitlin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel, staff we're very friendly and my room was very clean. Would definitely recommend!
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is not as far out as one might think with Whitechapel tube giving fast access to Tottenham Court Road and the 15 and 205 buses connecting with Aldywch and Marble Arch. The area is safe and with great food options and full of real Londoners not American tourists! The hotel breakfast was of a high quality and the room very comfortable. Tea and coffee is from a machine on each floor and there is a vending machine on one floor as well as a nice roof area on floor 4.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Scott

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We chose the hotel initially sight unseen but based on reviews, and we were more than satisfied. Our room was just enough for our needs- king sized bed, bathroom with essentials, and quiet at night despite being in a busy London neighborhood. The staff at the hotel was fantastic- if we needed something extra it was always providers. Our room was always cleaned every days. We tried the bar, the in house restaurant (SPECTACULAR SUNDAY ROAST!!!!!) and had a great fryup on our last day there. Great hotel for your money. Beautiful design aesthetic!
Stayed 7 nights in Jul 2026
Verified review

10/10 Excellent

Emma

Liked: Cleanliness, staff & service, amenities
clean rooms, lovely staff!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Limor

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Close to the underground, quit rooms. Staff nice and welcoming. The shower had stained glass, worked for us as a couple, but won't work for a family. Too fee shelves, no dresser or cabinets, no fridge. Overall we enjoyed our stay
Stayed 5 nights in Jul 2026
Verified review

10/10 Excellent

Glennie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was so nice. I really enjoyed my stay.
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

Katie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
friendly staff and clean room. Perfect for 1 night stay.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room with nice balcony, helpful staff, great location
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel - friendly staff - close to tube
Stayed 2 nights in Feb 2026
Verified review

8/10 Good

Eleanor

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean and modern hotel with enough space for two in the smallest room. Well located for exploring east London and reasonably priced. The only thing I would mark it down for is the breakfast. I ordered the vegan breakfast and it was really quite unpleasant, including an unseasoned block of tofu (never seen that before at a restaurant!) and the veggie sausages were just mashed potato, carrots and peas. Also didn't have any non-dairy milk at the coffee station. Hopefully these are things which can be improved easily as it was otherwise a good hotel.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Craig

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice, stylish room, clean and comfortable. Very conveniently located - Just a short walk from Whitechapel Tube Station.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Russell

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great quirky room with an industrial feel. Large wall to wall bed and a lovely wet room with a good powerful shower. Breakfast was freshly cooked to order and very nice.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Elska

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We really liked the room, very clean & a good amount of space, comfy bed, outdoor balcony space with table & 2 chairs. Everything we needed for a 1 night stay. Very helpful staff, easy check-in. Close to tube station, bus stops, cafes restaurants. Very easy to get around from this locations.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, amenities
Clean room, great location, staff very friendly
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities
Room and amenities were superb
View from roof terrace
Stayed 1 night in Dec 2025
Verified review

8/10 Good

Tracey

Liked: Cleanliness, staff & service, amenities
Clean room , friendly reception staff
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Molly

Liked: Cleanliness, staff & service, property conditions & facilities
The rooms are clean and modern and quite spacious. The hotel staff were great; our rooms were made up daily. There is a restaurant and bar on the premises. Whitechapel is a nice neighborhood, with nearby pubs. It is very close to the London tube, which is great. I walked during the day and at night and always felt safe.
Stayed 4 nights in Mar 2026
Verified review

8/10 Good

Kathryn

Liked: Cleanliness, staff & service, amenities
The reception staff were incredibly welcoming, friendly and helpful. The restaurant was a pleasant environment for meals.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Ian

Liked: Cleanliness, staff & service, amenities
Very cool hotel for the price, very conveniently located for Shoreditch and Brick Lane, and so close to the Elizabeth Line that it’s a great jumping off point for all of London. Very friendly and helpful staff too, will definitely stay again.
Stayed 1 night in Nov 2025
Verified review

8/10 Good

Gorete

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed the stay and the staff were great.
Stayed 2 nights in Jun 2025
Verified review

8/10 Good

Clive

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Did not have breakfast but menu looked good
Stayed 2 nights in Jan 2026
Verified review

8/10 Good

Kathryn

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice room, fairly basic - no real storage so not suitable for a long stay. Tea and coffee was available in a common area at the end of the corridor. This wasn’t ideal, as a solo female traveller. I’d have preferred to have been able to do this in my room. Lovely breakfast. A minor issue- I hadn’t realised the hotel had a chophouse restaurant underneath - I don’t eat or like meat so the smell of the food being cooked until late into the evening was not a plus for me - it reached me even on the top floor - others may love this though! Amazing view from the roof terrace
Stayed 1 night in May 2026
Verified review

8/10 Good

Aaron

Liked: Cleanliness, staff & service, amenities
Room spotless and staff really friendly, breakfast was good but suggest you go early. Street noise is quite bad but obviously not alot hotel can do
Stayed 1 night in Feb 2026
Verified review

8/10 Good

SYED

Liked: Cleanliness, staff & service
Room was really nice & staff were friendly. However, would have given 5 stars, but for a few small amenties that were lacking.
Stayed 2 nights in Jan 2026
Verified review

6/10 Okay

Erika

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service
Clean room and we liked the play room. It was a hassle to go to another area to iron clothes. Didn’t really like the area. Staff was not courteous.
Stayed 4 nights in Apr 2026