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U&Me, BW Signature Collection

4.0 star property
Travelers start their day with coffee and shopping plans, then unwind at the bar or explore the area on bicycles - a perfect balance of leisure and adventure.

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

An indoor courtyard with tables and chairs, potted plants, and a sign that reads 'Welcome, please take your coat.' - U&Me, BW Signature Collection (Umea)
A modern hotel with a unique curved architecture, situated by a river with a bridge in the background. - U&Me, BW Signature Collection (Umea)
An indoor dining area with tables and chairs, surrounded by plants and hanging lights. - U&Me, BW Signature Collection (Umea)
A modern bathroom with a large window overlooking a cityscape. - U&Me, BW Signature Collection (Umea)
A bar area with a long counter, plush red seating, and a chandelier. - U&Me, BW Signature Collection (Umea)
U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking

  • Sleeps 3
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with a desk, a chair, a TV, a lamp, and a window with a view.

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(200 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

A modern hotel room with a large bed, a view of the city, and a unique ceiling design.

Junior Suite, 1 Queen Bed, Non Smoking

  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free WiFi

View all photos for Superior Room, 2 Twin Beds, Non Smoking

A view from a window overlooking a lake with a town in the distance, a bridge, and a partly cloudy sky.

Superior Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(52 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a bedside table, a mirror, a sink, and a towel hanging on the wall.

Standard Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(31 reviews)
  • 9 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A modern hotel room with a wooden ceiling, a desk with a chair, a large window, and a bathroom with a sink and mirror.

Standard Room, 2 Twin Beds, Non Smoking

  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

A modern hotel room with a large bed, a chair, a small table, and a view of the city through large windows.

Junior Suite, 1 Queen Bed, Non Smoking

  • Sleeps 3
  • 1 Queen Bed
  • Free WiFi

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

A hotel room with a bed, a desk with a laptop, and a window offering a city view.

Deluxe Room, 2 Twin Beds, Non Smoking

7.6 out of 10
Good
(9 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds
  • Free WiFi

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

A hotel room with two beds, a large window with a view, a flat-screen TV, and a wall art piece.

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

7.6 out of 10
Good
(4 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds
  • Free WiFi

About the neighborhood

Located in Umea, U&Me, BW Signature Collection is in the city center and near the airport. Navat and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Väven Cultural Centre and Nolia. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen. Visit our Umea travel guide
Map
Storgatan 46A, Umea, 90326

What's nearby

  • Väven Cultural Centre
    1 min walk - 0.1 miles
  • Utopia
    1 min walk - 0.1 miles
  • Umea People's House
    3 min walk - 0.2 miles
  • Norrland's Opera
    5 min walk - 0.3 miles
  • Umeå Folkets Hus
    6 min walk - 0.3 miles

Getting around

  • Umeå Central Station
    9 min walk
  • Umea (UME)
    7 min drive

Restaurants

  • MAX
    3 min walk
  • Rost Kaffe
    4 min walk
  • Tapas Bar Deli
    1 min walk
  • Gamla Bibliotekscaféet
    4 min walk
  • Gotthards krog
    1 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

Pets allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night
Cribs (infant beds) are available for SEK 100.0 per night

Property payment types

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Check-out is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this hotel is steps from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

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Reviews

U&Me, BW Signature Collection Reviews

8.8

Excellent

9.0

Cleanliness

8.8

Amenities

8.2

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 629 out of 1193 reviews
Rating 8 - Good. 398 out of 1193 reviews
Rating 6 - Okay. 119 out of 1193 reviews
Rating 4 - Poor. 36 out of 1193 reviews
Rating 2 - Terrible. 11 out of 1193 reviews

Reviews

Verified

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Panagiotis

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent room! Perfect view. Very good breakfast!! In the most central location! Very easy self check in and check out.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
last minute booking, everything went very well , very comfortable room and wonderful breakfast
Stayed 1 night in Jun 2025
Verified

8/10 Good

Chris

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Unique experience.
Stayed 1 night in Jun 2026
Verified

10/10 Excellent

Natanael

Liked: Cleanliness, staff & service, property conditions & facilities
Super bra
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

marcelo

Liked: Cleanliness, staff & service, amenities
Everything was great!
Stayed 10 nights in Nov 2025
Verified

10/10 Excellent

Mario

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Alma

Liked: Cleanliness, staff & service, amenities
10/10
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Leif

Liked: Staff & service, property conditions & facilities, room comfort
x
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

Kamyar

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra
Stayed 1 night in Nov 2025
Verified

6/10 Okay

Jacqueline

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Magnhild

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice hotel, although very thin walls! Could hear everything from the rooms nect door, and the hall.
Stayed 1 night in Aug 2025
Verified

8/10 Good

Alexander

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025
Verified

8/10 Good

Moa

Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025
Verified

6/10 Okay

marja

Liked: Cleanliness, staff & service, room comfort
ok
Stayed 1 night in Nov 2025
Verified

4/10 Poor

Nicola

Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Samielle

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
.
Stayed 2 nights in May 2025
Verified

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025
Verified

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities
De två tjejer som jobbade i receptionerna var toppen! Glada o inget var besvärligt!
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Bra frulle, inget garage i hotellet längre.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Jimmy

Liked: Cleanliness, staff & service, property conditions & facilities
Allt bra
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Ann-Charlotte

Liked: Cleanliness, staff & service, property conditions & facilities
Superbra frukost och personalen duktiga p att hålla det frescht
Stayed 1 night in Apr 2026
Verified

6/10 Okay

Mikael

Liked: Cleanliness, amenities, property conditions & facilities
Frukosten utmärkt, mycket små rum, personalen kan jag inte bedöma! Då jag aldrig träffade någon
Stayed 1 night in Apr 2026