See all properties

U&Me, BW Signature Collection

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

An indoor café with tables and chairs, potted plants, and a sign that reads 'Welcome, please take your coat!' - U&Me, BW Signature Collection (Umea)
Property video
A bar area with a long counter, plush red seating, and a chandelier. - U&Me, BW Signature Collection (Umea)
An indoor dining area with tables and chairs, surrounded by plants and hanging lights. - U&Me, BW Signature Collection (Umea)
A modern bathroom with a large window overlooking a cityscape. - U&Me, BW Signature Collection (Umea)
Luxury
4.0 star property
8.8

Excellent

Upscale hotel in a shopping district

Take advantage of a free breakfast buffet, a coffee shop/cafe, and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.

Popular amenities

  • Pet friendly
  • Free WiFi
  • Restaurant
  • Gym
  • Business services

Off-peak, on budget: 30% or more off select hotels in our fall sale

Skip the crowds, keep the savings. AARP members save more after Labor Day. Book by Oct 7, 2026.

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

A hotel room with a bed, a chair, a small table, a window with a view, and a ceiling with wooden slats.

Deluxe Room, 2 Twin Beds, Non Smoking

  • Sleeps 3
  • 2 Twin Beds

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with a desk, a chair, a TV, a lamp, and a window with a view.

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(207 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

A modern hotel room with a large bed, a view of the city, and a unique ceiling design.

Junior Suite, 1 Queen Bed, Non Smoking

  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for Superior Room, 2 Twin Beds, Non Smoking

A view from a window overlooking a lake with a town in the distance, a bridge, and a partly cloudy sky.

Superior Room, 2 Twin Beds, Non Smoking

8.4 out of 10
Very good
(59 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a bedside table, a mirror, a sink, and a towel hanging on the wall.

Standard Room, 1 Twin Bed, Non Smoking

8.8 out of 10
Excellent
(32 reviews)
  • 9 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A modern hotel room with a wooden ceiling, a desk with a chair, a large window, and a bathroom with a sink and mirror.

Standard Room, 2 Twin Beds, Non Smoking

  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

A modern hotel room with a large bed, a chair, a small table, and a view of the city through large windows.

Junior Suite, 1 Queen Bed, Non Smoking

  • Sleeps 3
  • 1 Queen Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

A hotel room with a bed, a desk with a laptop, and a window offering a city view.

Deluxe Room, 2 Twin Beds, Non Smoking

7.6 out of 10
Good
(9 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

A hotel room with two beds, a large window with a view, a flat-screen TV, and a wall art piece.

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

7.6 out of 10
Good
(4 reviews)
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

About the neighborhood

Located in Umea, U&Me, BW Signature Collection is in the city center and near the airport. Navet and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Väven Cultural Centre and Nolia. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen. Visit our Umea travel guide
Map
Storgatan 46A, Umea, 90326

What's nearby

  • Väven Cultural Centre
    1 min walk - 0.1 miles
  • Utopia
    1 min walk - 0.1 miles
  • Umea People's House
    3 min walk - 0.2 miles
  • Norrland's Opera
    5 min walk - 0.3 miles
  • Umeå Folkets Hus
    6 min walk - 0.3 miles

Getting around

  • Umeå Central Station
    9 min walk
  • Umea (UME)
    7 min drive

Restaurants

  • Lottas Krog
    5 min walk
  • Tapas Bar Deli
    1 min walk
  • MAX
    3 min walk
  • Nya Konditoriet
    2 min walk
  • Taps& Umeå
    3 min walk

Similar properties

Pool
Clarion Hotel Umea
Umea
  • Pool
  • Spa
  • Pet friendly
  • Restaurant
9.2 out of 10, 1988, 1,988 reviews
Clarion Hotel Umea
Compare similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Private entrance

Pets

Pets allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night
Cribs (infant beds) are available for SEK 100.0 per night

Property payment types

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Check-out is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this hotel is steps from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

Have a question?

AI iconBeta

Get instant answers with AI powered search of property information and reviews.

Reviews

U&Me, BW Signature Collection Reviews

8.8

Excellent

9.0

Cleanliness

8.6

Amenities

8.2

Staff & service

9.0

Property conditions & facilities
Rating 10 - Excellent. 634 out of 1212 reviews
Rating 8 - Good. 413 out of 1212 reviews
Rating 6 - Okay. 117 out of 1212 reviews
Rating 4 - Poor. 36 out of 1212 reviews
Rating 2 - Terrible. 12 out of 1212 reviews

Reviews

Verified review

10/10 Excellent

Panagiotis

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent room! Perfect view. Very good breakfast!! In the most central location! Very easy self check in and check out.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

marcelo

Liked: Cleanliness, staff & service, amenities
Everything was great!
Stayed 10 nights in Nov 2025
Verified review

10/10 Excellent

Natanael

Liked: Cleanliness, staff & service, property conditions & facilities
Super bra
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Chris

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Unique experience.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025
Verified review

10/10 Excellent

Mario

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 2 nights in Feb 2026
Verified review

10/10 Excellent

Magnhild

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Very nice hotel, although very thin walls! Could hear everything from the rooms nect door, and the hall.
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Leif

Liked: Staff & service, property conditions & facilities, room comfort
x
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Alma

Liked: Cleanliness, staff & service, amenities
10/10
Stayed 1 night in Feb 2026
Verified review

8/10 Good

Alexander

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
🙌
Stayed 1 night in Sep 2025
Verified review

10/10 Excellent

Kamyar

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra
Stayed 1 night in Nov 2025
Verified review

8/10 Good

Moa

Liked: Staff & service, room comfort
Bra
Stayed 2 nights in Sep 2025
Verified review

6/10 Okay

Jacqueline

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
.
Stayed 1 night in Nov 2025
Verified review

6/10 Okay

marja

Liked: Cleanliness, staff & service, room comfort
ok
Stayed 1 night in Nov 2025
Verified review

4/10 Poor

Nicola

Disliked: Cleanliness, staff & service

A great disappointment

Ambitious hotel with no reception. Blood and urin stains in materass and duved. No one ever cared to answered the phone number "available 24 hours a day".Room was not cleaned or refreshed for 2 days. Breakfast is really good. But It was a bad experience.
Stayed 3 nights in Oct 2025
Verified review

10/10 Excellent

Tristan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good place
Stayed 1 night in Aug 2026
Verified review

4/10 Poor

Sarah

Disliked: Cleanliness, staff & service, amenities
Fint hotell på ytan men annars inget speciellt. Rummet var dåligt rengjort utan tvål och balsam + ett fönster från golv till tak i duschen utan insynsskydd. Ingen speciell frukost.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Eerik

Liked: Cleanliness, staff & service, amenities
Rummet var välstädat o utsikten var fantastiskt fin.sängen var också skön.Tvättstället var inte i n i badrummet utan utanför i rummet vilket tycker jag var ett stort minus.Frukosten var jättebra i trevlig o lite annorlunda miljö med trevlig personal.
Stayed 2 nights in Jun 2026
Verified review

4/10 Poor

Leif

Liked: Cleanliness
Disliked: Staff & service, amenities
Möjligt väldigt modernt men fullständigt opraktiskt o svårhanterligt när det gäller belysning, värmereglering (dålig funktion o svår att förstå), mörkläggningsgardiner (som inte gick o reglera). Inga sängbord o dåligt med avlastningsytor. Men det kanske mest korkade, handfatet placerat i rummet och ej i badrummet... efter att ha bajsat o torkat sig, ta i handtag för att kunna Tvätta händerna (under all kritik). Tunt toapapper med allt vad det innebär...
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Anne Charlotte

Liked: Cleanliness, property conditions & facilities
Bra läge
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Heimo

Liked: Cleanliness, staff & service
Loistava aamiainen Ystävällinen palvelu sisäänkirjaituessamme Huone melko pieni ja epäkäytännöllinen mutta edullinen
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Ola

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Kanonbra frukost, det småvarma är stekt på riktigt.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Madeleine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Mysigt hotell med bästa läget. Grym frukost, sköna sängar. Andra gången jag bor där. Bara pluss
Stayed 4 nights in Jun 2026
Verified review

8/10 Good

mona

Liked: Cleanliness, staff & service, property conditions & facilities
Bra läge, fina lokaler med god frukost. Rent och snyggt men tyvärr var tvättstället placerat i rummet utanför badrummet. Ingen garderob eller annan möjlighet att packa upp och hänga kläder på. Saknade info om bagagerum och fann ingen att fråga. Överlag var vi nöjda.
Stayed 2 nights in Jun 2026
Verified review

8/10 Good

Kai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Otroligt bra läge o mysigt hotell dock iriterande att man måste tända i sov/vardasrum för att tända i badrumet
Stayed 2 nights in Jun 2026