Vacation packages
Stays
Cars
Flights
Support
AARP Member Savings
My Trips
AARP.org
Join
Renew

U&Me, BW Signature Collection

4.0 star property
Eco-certified hotel with free breakfast and a fitness center

Choose dates to view prices

Photo gallery for U&Me, BW Signature Collection

Front of property - evening/night
Check-in/check-out kiosk
Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board
Hallway
Restaurant
U&Me, BW Signature Collection, is in the shopping district, offering upscale comfort and environmental consciousness. Guests enjoy a complimentary breakfast buffet, relax at the bar or coffee shop, and stay connected with in-room WiFi throughout their stay.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Bar
  • Gym
  • Housekeeping
  • Pet friendly
  • Free WiFi

Room options

Check availability for these dates

Tonight

Sep 14 - Sep 15
Check availability for tonight Sep 14 - Sep 15

Tomorrow

Sep 15 - Sep 16
Check availability for tomorrow Sep 15 - Sep 16
Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Twin Beds, Non Smoking

8.6 out of 10
Excellent
(151 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Laptop workspace
Pet friendly
  • 19 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Junior Suite, 1 Queen Bed, Non Smoking

Junior Suite, 1 Queen Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Junior Suite, 1 Queen Bed, Non Smoking

Highlights

Flat-screen TV
Blackout drapes/curtains
Hair dryer
Private bathroom
Bathrobes
Rainfall showerhead
Cable/satellite channels
Laptop workspace
  • Sleeps 3
  • 1 Queen Bed

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed) | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking (with Sofabed)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

View all photos for Superior Room, 2 Twin Beds, Non Smoking

Superior Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Superior Room, 2 Twin Beds, Non Smoking

8.2 out of 10
Very good
(31 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 20 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Deluxe Room, 2 Twin Beds, Non Smoking

Deluxe Room, 2 Twin Beds, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Deluxe Room, 2 Twin Beds, Non Smoking

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • Sleeps 3
  • 2 Twin Beds

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | In-room safe, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Twin Bed, Non Smoking

8.6 out of 10
Excellent
(23 reviews)

Highlights

Flat-screen TV
Blackout drapes/curtains
Rainfall showerhead
Private bathroom
Hair dryer
Cable/satellite channels
Iron/ironing board
Daily housekeeping
  • 19 sq m
  • Sleeps 1
  • 1 Twin Bed

About the neighborhood

Located in Umea, U&Me, BW Signature Collection is in the city center and near the airport. Navat and Curiosum are worth checking out if an activity is on the agenda, while those looking for area attractions can visit Nolia and Umevatoriet. Looking to enjoy an event or a game while in town? See what's happening at Visionite Arena or Gammliavallen.
Visit our Umea travel guideOpens in a new window
Map
Storgatan 46A, Umea, 90326

What's nearby

  • Utopia - 3 min walk - 0.2 miles
  • Umea People's House - 3 min walk - 0.2 miles
  • Nolia - 18 min walk - 1.0 mile
  • Norrland's University Hospital - 4 min drive - 1.5 miles
  • Umeå University - 4 min drive - 1.6 miles

Getting around

  • Umeå Central Station - 9 min walk
  • Umea (UME) - 7 min drive

Restaurants

  • ‪MAX - ‬3 min walk
  • ‪Bodegan - ‬2 min walk
  • ‪Restaurang Sjöbris - ‬2 min walk
  • ‪Scandic Plaza Umeå - ‬1 min walk
  • ‪Tapas Bar Deli - ‬1 min walk

About this property

U&Me, BW Signature Collection

Upscale eco-certified hotel in a shopping district
Take advantage of a free breakfast buffet, a coffee shop/cafe, and a bar at U&Me, BW Signature Collection. In addition to a gym and conference space, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Bike rentals, express check-out, and express check-in
  • A vending machine, a banquet hall, and luggage storage
  • An elevator and smoke-free premises
Room features
All 162 rooms offer comforts such as laptop-friendly workspaces, in addition to perks like free WiFi and safes.
Other conveniences in all rooms include:
  • Bathrooms with rainfall showers and hair dryers
  • Flat-screen TVs with cable channels

Awards and affiliations

Eco-Certified Property
This property participates in Green Key (Foundation for Environmental Education), a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • 24-hour offsite parking (SEK 150 per day)

Food and drink

  • Free buffet breakfast available 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 10:30 AM on weekends
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Snack bar/deli

Things to do

  • Bicycle rentals
  • Gym

Family friendly

  • Snack bar/deli

Conveniences

  • Luggage storage
  • Vending machine

Guest services

  • Housekeeping (daily)

Business services

  • Conference space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible registration desk

More

  • 1 building
  • 8 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shower
  • Towels provided

Entertainment

  • Flat-screen TV with digital channels

More

  • Iron/ironing board
  • Laptop workspace
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: midnight
Contactless check-in available
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Express check-out available

Special check-in instructions

There is no front desk at this property
Guests can access their accommodation through a private entrance
For any questions, please contact the property using the information on the booking confirmation

Access methods

Private entrance

Pets

Pets allowed for an extra charge of SEK 250 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only

Children and extra beds

Children are welcome
Rollaway/extra beds are available for SEK 250.0 per night
Cribs (infant beds) are available for SEK 100.0 per night

Property payment types

Important information

Optional extras

  • Nearby parking fee: SEK 150 per day(164 ft away; open 24 hours)
  • Pet fee: SEK 250 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: SEK 100.0 per night
  • Rollaway bed fee: SEK 250.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, and a first aid kit
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 4 stars.

Property is also known as

U Me Umea
U Hotel Umea Me
U&Me Hotel Self Service Check-In Umea
U&Me Hotel Self Service Check-In
U&Me Self Service Check-In Umea
U&Me Self Service Check-In
U&Me Hotel Umea
U&Me Umea
U Me Umea
U Me Hotel Self Service Check In
U&Me BW Signature Collection Hotel Umea
U&Me BW Signature Collection Hotel
U&Me BW Signature Collection Umea
U&Me BW Signature Collection
U&Me, BW Signature Collection Umea
U&Me, BW Signature Collection Hotel
U&Me, BW Signature Collection Hotel Umea

Frequently asked questions

Is U&Me, BW Signature Collection pet-friendly?

Yes, cats and dogs are allowed at this property. There's a fee of SEK 250 per pet, per night. Service animals are exempt from fees.

What time is check-in at U&Me, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: midnight.

What time is check-out at U&Me, BW Signature Collection?

Check-out is at 11 AM.

Where is U&Me, BW Signature Collection located?

Located in the heart of Umea, this eco-certified hotel is steps from Väven Cultural Centre and Utopia. Umea People's House and Umea City Church are also within 10 minutes. Umeå Central Station is 9 minutes by foot and Umeå Östra Station is 23 minutes.

Have a question?

AI iconBeta

Get instant answers with AI powered search of property information and reviews.

Reviews

U&Me, BW Signature Collection Reviews

8.8

Excellent

9.0

Cleanliness

8.8

Amenities

8.0

Staff & service

8.8

Eco-friendliness

9.0

Property conditions & facilities
Rating 10 - Excellent. 529 out of 1073 reviews
Rating 8 - Good. 394 out of 1073 reviews
Rating 6 - Okay. 107 out of 1073 reviews
Rating 4 - Poor. 29 out of 1073 reviews
Rating 2 - Terrible. 14 out of 1073 reviews

Reviews

10/10 Excellent

Miriam

Liked: Amenities, property conditions & facilities
Fantastic location, wonderful breakfast and room.
Stayed 2 nights in Jun 2025

4/10 Poor

Magnus

Disliked: Cleanliness, staff & service
Not Worth the Price – Style Over Comfort at U&Me We stayed 18 nights in a “Superior” room for $2200. The view was great, but nearly everything else disappointed. The first room was tiny with a dangerous bathtub. We were luckily moved to a corner room that had just enough space for standing suitcases—no dressers, no closets, no surfaces. The shower flooded the floor daily. Lighting was dim and confusing. Windows didn't open, and with no air conditioning, the room got hot unless we kept curtains completely closed all day. The room was dusty throughout our stay—my nightstand was never wiped, and the floor under furniture was filthy. Sheets were hard to get changed (even completely ignored when we actually removed them ourselves), and we found stains on both the pillows and the comforters. The mattress was uncomfortable, and the bed topper was thin and cheap. The mattress itself had visible liquid stains. Details like plastic toilet flushers and flimsy lamps felt more hostel than hotel. Garage access was confusing, elevator logistics frustrating, and we weren’t informed when the parking code changed. Loud music from nearby events until 3am cost us sleep—yet the hotel had the audacity to raise the nightly price exactly during that time. Bottom line: this is a wanna-be flashy hotel likely designed for short-term visitors who care more about Instagram aesthetics than livability. If you’re staying longer than a weekend, think twice.
Stayed 18 nights in May 2025

10/10 Excellent

Teija

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bra utsikt mot ån
Stayed 1 night in Aug 2025

10/10 Excellent

Jan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Das Hotel liegt absolut im Herzen von Umeå und ist ist sehr gut ausgestattet. Es ist ein Self-Service Hotel aber bei Problemen kann man sich auch an die Rezeption des Nachbarhotels wenden. Das Frühstücksbuffet ist sehr umfangreiche und auch bei besonderen Bedürfnissen wie glutenfrei oder vegan ausreichend ausgestattet. Wir haben die Zeit sehr genossen und kommen gerne wieder hier hin zurück.
Stayed 4 nights in Aug 2025

10/10 Excellent

Mihai

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had the chance to get a upper floor room with a stunning view.. the hotel is simply great
Stayed 1 night in Jul 2025

10/10 Excellent

Tero

Liked: Cleanliness, amenities, property conditions & facilities
Very nice and new rooms.
Stayed 1 night in Jun 2025

6/10 Okay

Sara

Liked: Room comfort
Disliked: Cleanliness, staff & service
Enkelt, centralt, smidigt. Rum som börjar bli lite slitna och dålig städning (som ett par gånger innan). Superbra frukost!
Stayed 1 night in Jun 2025

4/10 Poor

Patrik

Stayed 3 nights in Jun 2025

8/10 Good

Lena

Stayed 1 night in Jun 2025

10/10 Excellent

Per

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lite som hemma fast borta Enkelt och personligt
Stayed 1 night in Jun 2025

10/10 Excellent

Oliver

Stayed 2 nights in Jun 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

8/10 Good

Susanne

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra, gliste strul vid incheckningen
Stayed 1 night in Jun 2025

10/10 Excellent

Andreas

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Matti

Stayed 1 night in Jun 2025

8/10 Good

Elzbieta

Liked: Property conditions & facilities, room comfort
Bekväma sängar. För svag belysning i det helt svarta badrummet. Mycket god frukost, men: klibbiga bord ( varje morgon), tallrikar och muggar saknades. Personalen som hade varken vagn eller bricka behövde springa fram och tillbaka. Den som organiserar arbete förstår inte vad efektivitet betyder. Onödig irritation för kunder och slit för personalen. Smutsiga/klibbga bord förstör hela upplevelse av vistelse. Synd.
Stayed 3 nights in Jun 2025

8/10 Good

Björn

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

10/10 Excellent

Ann-Catrine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Bra standard på rommet. Fantastisk utsikt over elven der vi lå i 10 etasje! Bra frokost, hyggelig personale. Vi kommer til å bo her igjen!
Stayed 1 night in Jun 2025

10/10 Excellent

Åsa

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Mahtava näköala huoneesta ja todella maukas ja tuore aamupala
Stayed 2 nights in Jun 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, property conditions & facilities, room comfort
Disliked: Staff & service
Stayed 1 night in Jun 2025

10/10 Excellent

Anders

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Vi är allmänt väldigt nöjda med vistelsen! Trevlig atmosfär, fin utsikt! Mysigt frukostställe, med mycket bra frukost! Trevlig personal!
Stayed 2 nights in Jun 2025

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

På genomresa

Bra hotell med fin utsikt över älven. Mycket god frukost. Vi har bott här flera gånger men hade ingen koll på att Brännbollsyran hade flyttat in till stan och att scenen var precis utanför vårt hotellrum. Den smidiga och närliggande gratisparkeringen försvann i och med det och på köpet var det en högljudd förfest i grannrummet. Inte vår bästa natt i Umeå men lite får vi skylla oss själva, då visade dålig koll på att Yran började redan på onsdagen och dessutom inne i stan.
Stayed 1 night in May 2025

2/10 Terrible

Carina

Stayed 2 nights in May 2025

8/10 Good

Veronica

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Jun 2025

  • † More information about the $50 gift card with flight package benefit may be found at: https://www.expedia-aarp.com/lp/b/vacationpackages50prepaid

  • English Copyright 1995 – 2025. All rights reserved. Use of this Web site constitutes acceptance of the Expedia User Agreement and Privacy Policy. Expedia pays a royalty fee to AARP for the use of AARP’s intellectual property. These fees are used for the general purpose of AARP. All goods or services and discounts offered via the AARP® Travel Center powered by Expedia ®, are provided by third-party suppliers. AARP and its affiliates do not endorse and are not responsible for the goods or services and discounts made available on this site. Offers are subject to change and may have restrictions. Please contact the AARP® Travel Center powered by Expedia® directly for full details. AARP and its affiliates are not insurers.