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PLAY Hatzuk Beach

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Photo gallery for PLAY Hatzuk Beach

A couple relaxing on a wooden deck with a view of the ocean and yellow flowers. - PLAY Hatzuk Beach (Tel Aviv)
A swimming pool with lounge chairs and umbrellas, surrounded by modern buildings. - PLAY Hatzuk Beach (Tel Aviv)
A breakfast table with various dishes, a potted plant, and a wall with the text "CAFÉ FLEUR". - PLAY Hatzuk Beach (Tel Aviv)
A modern hotel with a curved facade, multiple balconies, and a play area in front. - PLAY Hatzuk Beach (Tel Aviv)
A hallway with a reception desk, a wall sign reading "PLAYA SPA", and potted plants. - PLAY Hatzuk Beach (Tel Aviv)
Consider a stay at PLAY Hatzuk Beach and take advantage of a terrace, a garden, and dry cleaning/laundry services. Stay connected with free in-room WiFi, and guests can find other amenities such as a gym.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pool
  • Free WiFi
  • Air conditioning
  • Gym
  • Parking available
  • Laundry

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Room options

Available filters for rooms
Showing 2 of 2 rooms

View all photos for Play Suite

A modern living room with a sofa, armchair, and coffee table. There is a TV mounted on the wall and a cabinet with jars.

Play Suite

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Large Twin Sofa Bed

View all photos for Play Suite Sea View

A modern living room with a sofa, armchair, and coffee table. There is a TV mounted on the wall and a cabinet with jars.

Play Suite Sea View

  • Partial ocean view
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Large Twin Sofa Bed

About the neighborhood

Located in Tel Aviv Promenade, a neighborhood in Tel Aviv, PLAY Hatzuk Beach is in the suburbs and on the beach. Yitzhak Rabin Center and Eretz Israel Museum are cultural highlights, and some of the area's landmarks include Rabin Memorial and Apollonia National Park. Luna Park and Tel Aviv Performing Arts Center are also worth visiting. Visit our Tel Aviv travel guide
Map
12 Hertzel Rosenblum Street, Tel Aviv, 69379

What's nearby

  • A beach volleyball game with players, a volleyball net, and a backdrop of boats.
    Gordon Beach
    18 min drive - 9.1 miles
  • A coastal road with a beach, a lighthouse, and a rocky cliff.
    Hilton Beach
    18 min drive - 5.4 miles
  • A beach with people swimming and sunbathing, palm trees, and tall buildings in the background.
    Jerusalem Beach
    19 min drive - 9.1 miles
  • Tzuk Beach
    5 min walk - 0.3 miles
  • Eitan Beach
    15 min walk - 0.8 miles

Getting around

  • Arlozoroff Station
    9 min drive
  • Petah Tikva Sgulla Station
    12 min drive
  • Ben Gurion Airport (TLV)
    39 min drive

Restaurants

  • Shake Shack
    3 min drive
  • יין בעיר
    3 min drive
  • Factory 54 Cafe
    5 min drive
  • McDonald's
    6 min drive
  • Capri
    5 min drive

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limo/town car service
  • Self parking on site (ILS 50 per day)
  • RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Things to do

  • Gym
  • Seasonal outdoor pool

Family friendly

  • In-room kitchenette
  • In-room microwave
  • In-room refrigerator
  • Laundry facilities
  • Seasonal outdoor pool

Conveniences

  • ATM
  • Laundry facilities
  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Outdoors

  • Garden
  • On the beach
  • On the waterfront
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Wheelchair-accessible parking

More

  • 1 building
  • 13 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • 32-inch LCD TV with premium cable channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Espresso maker
  • Free bottled water
  • Kitchenette
  • Microwave
  • Refrigerator
  • Stovetop

More

  • Air conditioning
  • Desk
  • Iron/ironing board
  • Phone
  • Safe
  • Separate sitting area

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime

Early check-in subject to availability

Early check-in is available for a fee

Express check-in available

Minimum check-in age: 18

Check-out

Check-out before 11 AM

Late check-out subject to availability

A late check-out fee will be charged

Express check-out available

Special check-in instructions

The front desk is open daily from 8:00 AM - 11:00 PM

Guests will receive an email within 24 hours before arrival with check-in instructions; front desk staffed during limited hours

For any questions, please contact the property using the information on the booking confirmation

Information provided by the property may be translated using automated translation tools

Please be advised that on Saturdays, Shabbat, and all Israeli Holidays, check-in will be postponed until 1 hour after sunset.

Access methods

Front desk (limited hours)

Pets

Pets not allowed

Children and extra beds

Children are welcome

Rollaway/extra beds are not available

Cribs (infant beds) are available for ILS 30.0 per day

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We have included all charges provided to us by the property.

Optional extras

  • Self parking fee: ILS 50 per day
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Crib (infant bed) fee: ILS 30.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
The hotel does not hold a Kosher certificate. All food served at the hotel is vegetarian (including fish).

We should mention

This property's policy is to refuse certain bookings for the purpose of group events or parties, including pre-wedding stag/bachelor and hen/bachelorette parties
The seasonal pool will be open from April 30 to October 31
Only registered guests are allowed in the guestrooms

Frequently asked questions

Does PLAY Hatzuk Beach have a pool?

Yes, this property has a seasonal outdoor pool.

Is PLAY Hatzuk Beach pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Self parking is available for ILS 50 per day.

What time is check-in at PLAY Hatzuk Beach?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at PLAY Hatzuk Beach?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is PLAY Hatzuk Beach located?

Nestled on the beach, this Tel Aviv Promenade hotel is within 3 mi (5 km) of Tzuk Beach, Dabuch Beach, and Hasharon Beach. Herzliya Marina and Tel Aviv University are also within 3 mi (5 km).

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

PLAY Hatzuk Beach Reviews

7.8

Good

7.6

Cleanliness

7.4

Location

7.8

Staff & service

7.6

Property conditions & facilities
Rating 10 - Excellent. 70 out of 185 reviews
Rating 8 - Good. 63 out of 185 reviews
Rating 6 - Okay. 21 out of 185 reviews
Rating 4 - Poor. 21 out of 185 reviews
Rating 2 - Terrible. 10 out of 185 reviews

Reviews

Verified review

10/10 Excellent

Cnaan

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel has the perfect location, along a beautiful beach. It borders Tel Aviv, and other central cities in Israel, which means you can get to various locations easily. The hotel CEO, Orly, gives personal attention to all details and guests like nothing I’ve experienced before. Staff greats you every time they see you. Dining in the hotel is in the coffee shop, which serves excellent breakfast, and Mediterranean menu throughout the day. Rooms are clean, and have a little kitchen that serves us perfectly. Will definitely use this hotel again in future travel.
Stayed 9 nights in Sep 2025
Verified review

10/10 Excellent

Isaac

Liked: Cleanliness, staff & service, property conditions & facilities
Loved it.
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Ronnie

Liked: Cleanliness, staff & service, property conditions & facilities
Nice clean organized not right at the city center but right on the beach on a close by suburb Car is a must but a nice place to be
Verified review

6/10 Okay

Isaac

Disliked: Cleanliness, staff & service
The rooms were full of dust as there was construction on the same floor. The people was not helpful and even though and when you arrive your children may appear as infants and will charge you much more than you ever think and there is no way out as is already booked. Make sure you are all registered and with proper ages. Call before so there are no surprises
Stayed 3 nights in Jun 2026
Verified review

4/10 Poor

Myla

Disliked: Cleanliness, property conditions & facilities
Liked the size and layout of the room and the easy check-in and the breakfast. Everything else was disappointing: the mean hotel manager (Orly) who blocked our exit and screamed at us when we tried to bring our kids to the pool (which was only open until 6 pm), the lack of direct access to the beach (you have to walk a half mile in the sun on a dangerous road around a construction site to get there), the dirtiness of the elevators and hallways and breakfast tables, the ugly stains on the room furniture and walls…
Stayed 4 nights in Jun 2023
Verified review

2/10 Terrible

Verified traveler

Hotel was packed with people who are not guest of the hotel especially on the weekend Management was not kind, not an hotel I would go back to
Stayed 5 nights in Jul 2023
Verified review

8/10 Good

Iona

Liked: Cleanliness, staff & service
The suite was nice and spacious. The window was broken and we needed to change rooms. Not many towels were provided and the coffee machine was broken.
Stayed 1 night in Apr 2023
Verified review

4/10 Poor

JANET

Disliked: Cleanliness, amenities
The room was extremely dirty and hasnt been painted probably over 20 years. No one is in the front desk until 8:00 am, so i had to stay in my car for hour and half in my car after a 22 hours trip. and
Stayed 4 nights in Feb 2026
Verified review

4/10 Poor

David

Disliked: Cleanliness, staff & service, property conditions & facilities
Dirty and noisy
Stayed 3 nights in Jun 2023
Verified review

10/10 Excellent

Cheryl

Liked: Cleanliness, staff & service, property conditions & facilities
Enjoyed our suite and the refrigerator, stove top, microwave and work area. Small but functional. Staff was helpful as needed, and facility pool was beautiful and enjoyable, along with snack bar on site. Breakfast was a plus, and delicious with nice salads, fruit and omelette to your choosing. Staff at breakfast were kind and attentive. Paying for parking was an extra expense that I would have liked to be included at a hotel, but was worthwhile and accessible. Staff overall were great! Thank you!
Stayed 19 nights in Mar 2023
Verified review

2/10 Terrible

Yizhaq

Liked: Cleanliness, amenities
Disliked: Staff & service
Don’t ever stay there if Orly is the manager!! She comes to work everyday with a mission to make guests miserable. After 12 years staying here every summer we decided that until this witch is fired we will not stay there again. She turned our vacation to a nightmare!
Stayed 7 nights in Aug 2023
Verified review

2/10 Terrible

Lior

Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Terrible condition of the property and maintenance ! Even after discussing with the duty manager
Stayed 10 nights in Jun 2025
Verified review

4/10 Poor

menny

Disliked: Property conditions & facilities
No privacy. Bed sheets was torn. Construction work noise. Bad lighting in the room. Overall appearance was bad
Stayed 7 nights in Jan 2023
Verified review

2/10 Terrible

Verified traveler

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Not happy

Very noisy, we came to get some rest and sleep well, we weren’t able to get this simple request from luxury hotel. After few times we asked to get our neighbors quiet, they hotel offered us to change room, and we got a new room (in the middle of the night) which was more quiet but very simple and without sea view which I paid extra for this
Stayed 1 night in Oct 2022
Verified review

8/10 Good

Luis

Liked: Cleanliness, staff & service, property conditions & facilities
La playa está cerca pero el Paso está un poco descuidado.
Stayed 2 nights in Sep 2023
Verified review

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gutes Hotel, leider kein Restaurant oder Roomservice
Stayed 1 night in Mar 2023
Verified review

8/10 Good

Zaki

Liked: Cleanliness, staff & service, property conditions & facilities
Bien
Stayed 2 nights in Jun 2022
Verified review

10/10 Excellent

Ingrid

Liked: Cleanliness, staff & service, room comfort
We love staying here, this is our 3rd visit The suite gives of you plenty of room and the hotel is quiet. The pool is large and often empty. The downside of staying here is that it is off the beaten track so you have to be prepared to walk to use public transport or use taxis or have a car. Also no on site food but you do have a great beach bar in 5 mins walk and coffee / tea are provided together with simple cooking facilities.
Stayed 7 nights in May 2022
Verified review

4/10 Poor

Roberto

Disliked: Cleanliness, property conditions & facilities
poorly maintained rooms, very noisy from the aisle of the hotel floor, staff at reception speaking only poorly English, the area around the hotel has nothing, no infrastructure, just empty land and dirty patio and pool area.
Stayed 2 nights in Apr 2022
Verified review

2/10 Terrible

Ben

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
It’s was such a bad experience , The room was Disgusting ! The staff was unfriendly ..
Stayed 1 night in Jan 2022
Verified review

6/10 Okay

Eran

Liked: Cleanliness, property conditions & facilities
There is no room service. “Sea view” = partial sea view
Stayed 1 night in Nov 2021
Verified review

4/10 Poor

jorge

Disliked: Cleanliness, staff & service, property conditions & facilities

falta remodelacion

bonita piscina al lado de ja playa pero instalaciones antiguas falta una renovación
Stayed 2 nights in Sep 2021
Verified review

6/10 Okay

Verified traveler

Disliked: Cleanliness, staff & service, property conditions & facilities
Very good location by the beach
Stayed 4 nights in Aug 2021
Verified review

4/10 Poor

Verified traveler

Disliked: Cleanliness, staff & service
No place to drink if you feel thirsty They don’t do room service Always looking for to charge you more than you booked
Stayed 2 nights in Sep 2020
Verified review

10/10 Excellent

Alon.eytan

Liked: Cleanliness, staff & service, amenities
I love this location by the sea ... the hotel people are very friendly & professional
Stayed 2 nights in May 2020