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Best Western George Hotel

3.0 star property
Hotel in Swaffham with a 24-hour front desk and a restaurant

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Reception
Terrace/patio
Bar (on property)
Desk, iron/ironing board, rollaway beds, free WiFi
In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Room service
  • Laundry
  • Housekeeping

Room options

Check availability for these dates

Tonight

Sep 10 - Sep 11
Check availability for tonight Sep 10 - Sep 11

Tomorrow

Sep 11 - Sep 12
Check availability for tomorrow Sep 11 - Sep 12
Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Wardrobe or closet
Desk
  • 7 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(12 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Wardrobe or closet
Desk
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

7.8 out of 10
Good
(11 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Wardrobe or closet
Desk
  • 16 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Electric kettle
Desk
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Electric kettle
Wardrobe or closet
Desk
Daily housekeeping
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Wardrobe or closet
Desk
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

About the neighborhood

Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Museum - 3 min walk - 0.2 miles
  • Swaffham Golf Club - 3 min drive - 2.1 miles
  • Castle Acre Priory - 6 min drive - 4.3 miles
  • Oxburgh Hall - 12 min drive - 9.0 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪Market Cross - ‬8 min walk
  • ‪Costa Coffee - ‬5 min drive
  • ‪The Ostrich Inn - ‬6 min drive
  • ‪Swaffham Cafe - ‬2 min walk

About this property

Best Western George Hotel

Hotel in the city center
You can look forward to a terrace, dry cleaning/laundry services, and a bar at Best Western George Hotel. Free in-room WiFi and a restaurant are available to all guests.
Other perks at this hotel include:
  • Free self parking
  • English breakfast (surcharge), smoke-free premises, and wedding services
  • A 24-hour front desk, a front-desk safe, and 3 meeting rooms
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at Best Western George Hotel offer amenities such as free WiFi.
Other conveniences in all rooms include:
  • Heating and portable fans
  • Tubs or showers, free toiletries, and hair dryers
  • Electric kettles, daily housekeeping, and desks

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is Best Western George Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 10 per pet, per night. Some restrictions may apply, so please contact the property for more details.

How much is parking at Best Western George Hotel?

Self parking is free at this property.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; Check-in end time: midnight.

What time is check-out at Best Western George Hotel?

Check-out is at 11 AM.

Where is Best Western George Hotel located?

Located in the heart of Swaffham, this hotel is steps from Church of St Peter and St Paul and Market Square. Swaffham Museum and The Green Britain Centre are also within 15 minutes.

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Reviews

Best Western George Hotel Reviews

7.8

Good

8.0

Cleanliness

8.0

Location

8.6

Staff & service

6.8

Eco-friendliness

7.0

Property conditions & facilities
Rating 10 - Excellent. 79 out of 305 reviews
Rating 8 - Good. 136 out of 305 reviews
Rating 6 - Okay. 61 out of 305 reviews
Rating 4 - Poor. 19 out of 305 reviews
Rating 2 - Terrible. 10 out of 305 reviews

Reviews

8/10 Good

Anna

Liked: Cleanliness, staff & service, amenities
Was a pleasant stay, decor a bit dated but all in all, satisfied as priced reasonable
Stayed 2 nights in Aug 2025

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing room. Hotel facilitated a late check in.
Stayed 1 night in Aug 2025

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
Stayed 4 nights in Jun 2025

8/10 Good

Hugh

Liked: Amenities
Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

8/10 Good

Anthony

Night staff person was somewhat rude and abrupt. Room was ok but very tired and outdated.
Stayed 1 night in Aug 2025

8/10 Good

Joe

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My wife and I stayed here for 2 nights while attending a concert at Sandringhan house, property was easy to find and had ample parking. Check-in was very straight forward, and receptionist very friendly and welcoming, room was very clean and cosy, and had all of the amenities required, and expected. Had a meal in the restaurant and food was excellent, as was breakfast in the mornings, and service was excellent, again all staff very friendly and welcoming. All in all, hotel is a great place to stay, some of the previous reviews state that the hotel is a little tired, but then again it is a 13th century property, so what would you expect!!?. My wife also left a personal item in the room when we left, contacted the hotel when we arrived home, and they located it, and posted it back to us. All in all we enjoyed our stay, and wouldn't hesitate in returning, and thank you to all of the staff that looked after us.
Stayed 2 nights in Aug 2025

4/10 Poor

Phil

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
The staff are very helpful and friendly, plenty of off street parking and good wifi. Sadly the room (206) wasn't good, needed a decent clean. There were plenty of unsightly repairs. Basically needs lots of TLC.
Stayed 2 nights in Jul 2025

8/10 Good

Fiona

Liked: Cleanliness, amenities, property conditions & facilities
Very good
Stayed 1 night in Jun 2025

10/10 Excellent

Jonathan

Liked: Cleanliness, staff & service
Disliked: Amenities
Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024

8/10 Good

Brad

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
very nice stay, shower not so nice and noisy when in use as was the toilet. but over hall enjoyable stay
Stayed 1 night in Feb 2025

10/10 Excellent

Ivan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

We would stay again!

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

6/10 Okay

David

Liked: Staff & service
Disliked: Property conditions & facilities

Better than sleeping on a park bench

Firstly i certainly can't complain about the staff, they were fantastic. The hotel itself was a bit of a dump. There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc. Bathrooms were usable but ceratinly in need of modernisation. Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
Stayed 1 night in May 2025

2/10 Terrible

Berte

Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service, room comfort

Smoke alarms going off half the night

Kept up most the night with the smoke alarms going off every 10 minutes applied for a refund and was denied one . Which I find appalling
Stayed 1 night in May 2025

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, room comfort
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Stayed 4 nights in Jul 2024

8/10 Good

Susan

Liked: Cleanliness, staff & service, room comfort

First for a couple of nights

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

8/10 Good

tina

Liked: Cleanliness, staff & service, property conditions & facilities
Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

8/10 Good

Penny

Liked: Cleanliness, staff & service, amenities
Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Stayed 3 nights in May 2023

8/10 Good

Audrey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Stayed 2 nights in Sep 2024

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent king size room lovely bathroom
Stayed 1 night in Jun 2024

4/10 Poor

Darren

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities, room comfort

Rooms are Very Tired and extremly small

Rooms are very tired and small. Chair broken, Shower in poor condition, lighting broken, wallpaper peeling off, Wifi very slow. Not a pleasant experience. Staff were excellent when I spoke to them about the room, however unable to resolve. Would not stop here again as the price charged does not reflect the room.
Stayed 2 nights in May 2025

2/10 Terrible

Julie

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Absolutely awful stay, I could hear every word people were saying in the corridor outside my room. The smoking area was outside my window so all I could smell was people’s cigarette smoke all night. There was blood stains on my sheets, broken edges in the bathroom, dirty shower curtain, holes in the bath, toilet roll holder was above the toilet so hard to reach while sitting in the toilet. Trip hazard step into bathroom so stubbed my foot several times. Disabled parking bay was a tiny space next to the smoking are with a wooden post so you couldn’t open the door wide enough. Pillows were flat as paper, kettle full of lime scale and springs in bed popping out. Towels had brown stains on them absolute awful nights sleep due to noise levels of people talking loudly outside window smoking constant slamming of door to reception outside my room. The only good part of the room was Netflix on tv and the blackout blinds everything else was very badly in need of update or good clean. Poorly finished off workmanship from whoever the handyman was with sockets on their sides and bad finishing
Stayed 1 night in Aug 2025

10/10 Excellent

Daryl

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Recommend

Good room in a quaint hotel. Great food and friendly helpful staff.
Stayed 2 nights in Jun 2024

8/10 Good

Verified traveler

Liked: Staff & service, room comfort
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Stayed 1 night in Dec 2024

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