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Best Western George Hotel

3.0 star property
Hotel in Swaffham with a 24-hour front desk and a restaurant

Choose dates to view prices

Photo gallery for Best Western George Hotel

Front of property
Desk, iron/ironing board, rollaway beds, free WiFi
Reception
Lobby sitting area
Terrace/patio

Reviews

7.8 out of 10
Good

Popular amenities

  • Bar
  • 24/7 front desk
  • Laundry
  • Room service

Room options

Available filters for rooms
Showing 6 of 6 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Desk
  • 7 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 1 Double Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Desk
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Standard Room, 2 Twin Beds, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Desk
  • 16 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower) | Desk, iron/ironing board, rollaway beds, free WiFi

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Electric kettle
Desk
Daily housekeeping
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 Double Bed, Non Smoking (Cozy)

Desk, iron/ironing board, rollaway beds, free WiFi

Room, 1 Double Bed, Non Smoking (Cozy)

Highlights

Heating
Flat-screen TV
Portable fan
Hair dryer
Electric kettle
Daily housekeeping
Desk
Wardrobe or closet
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Desk, iron/ironing board, rollaway beds, free WiFi

Family Room, Multiple Beds, Non Smoking

Highlights

Heating
Flat-screen TV
Portable fan
Private bathroom
Hair dryer
Electric kettle
Daily housekeeping
Desk
  • 20 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

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About the neighborhood

Map
Station Street Norfolk, Swaffham, England, PE37 7LJ

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 miles
  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Golf Club - 3 min drive - 2.1 miles
  • Castle Acre Priory - 6 min drive - 4.3 miles
  • Oxburgh Hall - 12 min drive - 9.0 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬1 min walk
  • ‪McDonald's - ‬3 min drive
  • ‪McTaggarts - ‬9 min drive
  • ‪Norfolk Woods Resort & Spa - ‬8 min drive
  • ‪The Red Lion - ‬3 min walk

About this property

Best Western George Hotel

Hotel in the city center
You can look forward to a terrace, dry cleaning/laundry services, and a bar at Best Western George Hotel. Free in-room WiFi and a restaurant are available to all guests.
Other perks at this hotel include:
  • Free self parking
  • English breakfast (surcharge), a 24-hour front desk, and luggage storage
  • A banquet hall, wedding services, and a front-desk safe
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at Best Western George Hotel offer amenities such as free WiFi.
Other conveniences in all rooms include:
  • Heating and portable fans
  • Tubs or showers, free toiletries, and hair dryers
  • Electric kettles, daily housekeeping, and desks

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 15.0 per night
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve rollaway/extra beds
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham

Frequently asked questions

Is Best Western George Hotel pet-friendly?

Yes, pets are allowed at this property. There's a fee of GBP 10 per pet, per night.

How much is parking at Best Western George Hotel?

Self parking is free at this property.

What time is check-in at Best Western George Hotel?

Check-in start time: 2 PM; Check-in end time: midnight.

What time is check-out at Best Western George Hotel?

Check-out is at 11 AM.

Where is Best Western George Hotel located?

Located in the heart of Swaffham, this hotel is steps from Church of St Peter and St Paul and Market Square. Swaffham Museum and The Green Britain Centre are also within 15 minutes.

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Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 73 out of 274 reviews
Rating 8 - Good. 123 out of 274 reviews
Rating 6 - Okay. 55 out of 274 reviews
Rating 4 - Poor. 14 out of 274 reviews
Rating 2 - Terrible. 9 out of 274 reviews

8.2/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.2/10

Property conditions & facilities

7.0/10

Eco-friendliness

Reviews

10/10

I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025

8/10

Very comfortable bed in a hotel full of olden day charm
Stayed 1 night in Jun 2025

10/10

Lovely staff, little bit dated perfect for an overnight day
Stayed 1 night in Jan 2025

8/10

very nice stay, shower not so nice and noisy when in use as was the toilet. but over hall enjoyable stay
Stayed 1 night in Feb 2025

10/10

We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Stayed 1 night in Mar 2025

8/10

Excellent for us, as a base to explore properties around Swaffham.
Stayed 1 night in Nov 2024

10/10

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024

10/10

Excellent service. Very old building so there a few things that are as best as they can be but are not what you may expect. For example, the tub is higher than normal and would be problematic if you are older. Heat seemed to be missing except in the bathroom. Still, we would easily stay there again when we return.
Stayed 2 nights in Mar 2025

8/10

Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Stayed 2 nights in Nov 2024

8/10

Comfortable, clean room. Good beverage & toiletries in room. Very good for overnight or short stay. Reception staff friendly & helpful.
Stayed 1 night in Oct 2024

8/10

Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Stayed 1 night in Dec 2024

8/10

Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Stayed 4 nights in Jul 2024

10/10

Really close to the centre of this wonderful town was able to rest on my midway journey walking Peddarsway. Enjoyed the area and the pubs.
Stayed 1 night in Aug 2024

8/10

Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Stayed 2 nights in Sep 2024

10/10

Excellent king size room lovely bathroom
Stayed 1 night in Jun 2024

10/10

The hotel was absolutely amazing everything was great
Stayed 2 nights in Jul 2023

10/10

reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.
Stayed 2 nights in Aug 2024

10/10

Good room in a quaint hotel. Great food and friendly helpful staff.
Stayed 2 nights in Jun 2024

8/10

Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Stayed 3 nights in May 2023

10/10

The staff are absolutely amazing. Very friendly. Great service. Great food. Would definitely stay there again. The room was very clean as well.
Stayed 1 night in Jun 2024

8/10

Nice and quiet in the centre of town, hotel a little in need of a makeover.
Stayed 4 nights in Jun 2024

8/10

Nice staff and good value.
Stayed 1 night in Sep 2023

4/10

Room was clean
Stayed 1 night in Sep 2024

10/10

Very tidy and clean room with plenty of space. Would highly recommend
Stayed 1 night in Aug 2024

10/10

Very much enjoyed our stay and, without exception, the staff couldn't have been more helpful - or lovelier!
Stayed 4 nights in Mar 2024