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The Merchant's House, BW Signature Collection

3.5 star property
History surrounds travelers at this centrally located hotel where the past meets present, staff greets guests warmly, and evening drinks cap off days of exploration

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Photo gallery for The Merchant's House, BW Signature Collection

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board - The Merchant's House, BW Signature Collection (Salisbury)
Exterior - The Merchant's House, BW Signature Collection (Salisbury)
Lobby - The Merchant's House, BW Signature Collection (Salisbury)
Reception - The Merchant's House, BW Signature Collection (Salisbury)
Daily buffet breakfast (GBP 15.00 per person) - The Merchant's House, BW Signature Collection (Salisbury)
The Merchant's House, BW Signature Collection blends historical charm with modern amenities. Guests enjoy a buffet breakfast and later unwind with drinks at the bar. The hotel provides free self-parking, and the attentive staff ensures a comfortable stay.

Reviews

9.2 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Bar
  • Housekeeping
  • 24/7 front desk

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Classic Room, 1 Twin Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Classic Room, 1 King Bed, Non Smoking

Classic Room, 1 King Bed, Non Smoking | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 1 King Bed, Non Smoking

8.8 out of 10
Excellent
(45 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Classic Room, 2 Twin Beds, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Classic Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(19 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Superior Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Superior Room, 1 King Bed, Non Smoking

9.2 out of 10
Wonderful
(10 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Deluxe Room, 1 King Bed, Non Smoking

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 23 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Deluxe Room, 1 King Bed, Non Smoking (Larger Room)

9.0 out of 10
Wonderful
(2 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Non Smoking (Theme Room)

Standard Room, 1 King Bed, Non Smoking (Theme Room) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Standard Room, 1 King Bed, Non Smoking (Theme Room)

10.0 out of 10
Exceptional
(3 reviews)
  • 19 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed) | Hypo-allergenic bedding, desk, laptop workspace, iron/ironing board

Suite, 1 King Bed, Non Smoking, Courtyard Area (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

About the neighborhood

Located in Salisbury, The Merchant's House, BW Signature Collection is in the historical district. New Forest National Park and Homington Down reflect the area's natural beauty and area attractions include Salisbury Arts Centre and Five Rivers Leisure Centre. Looking to enjoy an event or a game while in town? See what's happening at Southampton Skating or Raymond McEnhill Stadium. Guests love the hotel's central location. Visit our Salisbury travel guide
Map
29 Milford St, Salisbury, England, SP1 2AP

What's nearby

  • Cathedral Close
    Cathedral Close
    4 min walk - 0.3 miles
  • Magna Carta Chapter House
    Magna Carta Chapter House
    10 min walk - 0.6 miles
  • Salisbury Museum
    Salisbury Museum
    10 min walk - 0.6 miles
  • Salisbury Cathedral
    Salisbury Cathedral
    11 min walk - 0.6 miles
  • Market Square
    5 min walk - 0.3 miles

Getting around

  • Salisbury (XSR-Salisbury Train Station)
    13 min walk
  • Bournemouth (BOH-Bournemouth Intl.)
    41 min drive

Restaurants

  • Chick-O-Land
    2 min walk
  • Charlie’s Café
    3 min walk
  • Papa John's Pizza
    3 min walk
  • McDonald's
    2 min walk
  • Noodle Camp
    3 min walk

About this property

The Merchant's House, BW Signature Collection

Hotel near Salisbury Cathedral
The Merchant's House, BW Signature Collection provides a bar and more. Guests can connect to free in-room WiFi.
You'll also find perks like:
  • Buffet breakfast (surcharge), smoke-free premises, and a 24-hour front desk
  • Guest reviews speak highly of the breakfast, central location, and helpful staff
Room features
All guestrooms at The Merchant's House, BW Signature Collection offer thoughtful touches such as laptop-friendly workspaces and air conditioning, as well as amenities like free WiFi and free bottled water. Guest reviews highly rate the clean rooms at the property.
Extra conveniences in all rooms include:
  • Free tea bags/instant coffee and electric kettles
  • Bathrooms with tubs or showers and free toiletries
  • 40-inch LED TVs with digital channels
  • Heating, daily housekeeping, and desks

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Limited onsite parking

Food and drink

  • Buffet breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 11:30 AM on weekends; GBP 15 for adults and GBP 9 for children
  • A bar/lounge

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (daily)

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Upper floors accessible by stairs only

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Hypo-allergenic bedding

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Entertainment

  • 40-inch LED TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Free bottled water
  • Tea bags/instant coffee

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for buffet breakfast: approximately GBP 15.00 for adults and GBP 9.00 for children

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, and a first aid kit

We should mention

This property does not have elevators

Property is also known as

The Merchant's House
The Merchant's House BW Signature Collection
The Merchant's House, BW Signature Collection Hotel
The Merchant's House, BW Signature Collection Salisbury
The Merchant's House, BW Signature Collection Hotel Salisbury

Frequently asked questions

Is The Merchant's House, BW Signature Collection pet-friendly?

No, pets are not allowed at this property.

How much is parking?

Limited spots are available.

What time is check-in at The Merchant's House, BW Signature Collection?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at The Merchant's House, BW Signature Collection?

Check-out is at 11:00 AM.

Where is The Merchant's House, BW Signature Collection located?

Situated in the historical district, this hotel is within a 10-minute walk of Southampton Skating and Salisbury Cathedral. Market Square and Parish Church of St Thomas and St Edmund are also within 10 minutes. Salisbury (XSR-Salisbury Train Station) is 13 minutes by foot and Salisbury Station is 13 minutes.

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Reviews

The Merchant's House, BW Signature Collection Reviews

9.2

Wonderful

9.6

Cleanliness

8.6

Amenities

9.6

Staff & service

9.2

Property conditions & facilities
Rating 10 - Excellent. 591 out of 871 reviews
Rating 8 - Good. 198 out of 871 reviews
Rating 6 - Okay. 60 out of 871 reviews
Rating 4 - Poor. 15 out of 871 reviews
Rating 2 - Terrible. 7 out of 871 reviews

Reviews

Verified

10/10 Excellent

Hilary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, lovely clean and spacious room.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

PAUL

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was clean and felt large staff were friendly and helpful ,breakfast was first class and again staff excellent.Used as place to stay for theatre ,show and cathedral ,a great place to stay and will use again , Thanks
Stayed 1 night in Apr 2026
Verified

8/10 Good

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Decent rooms for the price, wonderful staff. Great location.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel,within walking distance of all tourist sites within Salisbury. The room was clean ,comfortable and quiet. Breakfast was delicious, buffet style with eggs cooked to order.but above all the staff throughout we're friendly, courteous and very helpful. We would definitely recommend this hotel when visiting Salisbury.
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Janette

Liked: Cleanliness
Lovely comfortable, clean room in a great central location. Staff friendly and helpful! Thoroughly enjoyed and will return.
Stayed 1 night in Mar 2026
Verified

8/10 Good

Gerard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was small but clean. Most staff were friendly and helpful. Breakfast was fine.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities
Had a fantastic stay here over the New Year. Breakfast, room, staff, I couldn’t fault anything.
Stayed 3 nights in Dec 2025
Verified

6/10 Okay

John

Liked: Cleanliness, staff & service, room comfort
Friendly efficient staff,good fresh breakfast
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Nicola

Liked: Cleanliness, staff & service, amenities
Great room, comfortable. Fabulous breakfast
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location and lovely hotel
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Christopher

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable room and friendly, helpful staff.
Stayed 3 nights in Nov 2025
Verified

10/10 Excellent

Kevin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and helpful receptionist on arrival and also the next day. My single room was clean as was bed linen and towels. Room not large but more than adequate for an overnight stay. No dinner served in the hotel but they are happy to recommend local eateries of which there are many. The hotel does have a bar which was open for 4 hours in the evening. Breakfast was buffet style with a selection of cereals, fruit, yogurts, toast and cooked. They cook your eggs to your preference eg poached, fried and then you help yourself to hot cooked items. Breakfast staff were very welcoming. All in all an excellent hotel.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location Lovely staff
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Katy

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely staff, quirky building, excellent breakfast
Stayed 2 nights in Oct 2025
Verified

8/10 Good

Lynne

Liked: Cleanliness, staff & service, property conditions & facilities
Great location in the heart of Salisbury. An historic old inn where you could stay in the room which Lord Nelson once stayed in. Full buffet breakfast with eggs cooked to order, disappointed y the fact that they only offer drip coffee. No mini bar in the rooms, only body wash was supplied in the way of toiletries and no complimentary water in the rooms meant only 3.5 rating.
Stayed 8 nights in Feb 2026
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities
Remains the best hotel in town. Also recommend the Indian Restaurant that operates there three nights a week.
Stayed 1 night in Dec 2025
Verified

8/10 Good

Rayah

Liked: Amenities, property conditions & facilities
Good location and nice place overall. Bathroom could use a deep clean and the nightclub across the road was making the walls vibrate a bit but for the price we were happy
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Emma

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Room. Staff were lovely and couldnt do enough for us! Disability friendly. Accessible needs provided for. Dietary requirements provided for. Lovely breakfast, lots of choice and unlimited. Great location for tourist attractions. Clean. Thankyou we will return.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Tommy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, fantastic room, great food excellent little touches.
Stayed 1 night in Jul 2025
Verified

8/10 Good

Epe-Erana

Liked: Cleanliness, amenities, property conditions & facilities
Very polite welcoming, lovely staff in the bar. Room was perfect for the price. Walking distance to tourist sites and shops.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities
Room was clean and the staff really looked after us especially when we arrived in torrential rain and they provided somewhere for us to eat our lunch
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had a lovely time in Salisbury at the merchants hotel, the staff were friendly, the room was clean and comfortable.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Ian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely city centre hotel

Lovely hotel in the centre of the city. Great staff and lovely room. Breakfast was also fab!
Stayed 2 nights in Aug 2025
Verified

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Lovely Stay

Best buffet breakfast, eggs cooked perfectly to order. All the staff friendly and helpful. Accommodation perfect, comfortable, clean everything we needed.
Stayed 2 nights in Oct 2025
Verified

8/10 Good

Norma

Liked: Cleanliness, amenities, property conditions & facilities
The staff, amenities like nice clean room and bathroom. It’s walkable to restaurants, tourist attractions like Christmas Market, shopping centre, Salisbury cathedral and Magna Carta.
Stayed 1 night in Nov 2025