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George Hotel, BW Signature Collection

Property class: 3

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Photo gallery for George Hotel, BW Signature Collection

A hotel room with two beds, a large mirror above the headboard, and bedside lamps. - George Hotel, BW Signature Collection (Norwich)
A three-tiered tea service with sandwiches, scones, and a strawberry. There are two cups of tea, a teapot, and a small vase with flowers on the table. - George Hotel, BW Signature Collection (Norwich)
A white building with a modern entrance, a small tree in front, and a sign that reads "The George Hotel Arlington." - George Hotel, BW Signature Collection (Norwich)
A living room with a brown leather sofa, a coffee table, and a kitchen area with a refrigerator and cabinets. - George Hotel, BW Signature Collection (Norwich)
A cozy library with bookshelves, a fireplace, a sofa, and a table. - George Hotel, BW Signature Collection (Norwich)
Located close to Norwich Theatre Royal and Market Place, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services, and a fireplace in the lobby. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner, and kids' meals. Free in-room WiFi and a bar are available to all guests.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Business services

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A mirrored view of a hotel room with a bed, two bedside tables, lamps, a telephone, and a star decoration on the wall.

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(26 reviews)
  • 22 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with striped pillows, a star decoration on the wall, and bedside lamps on either side.

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(32 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two beds, each with striped bedding and pillows, a bedside table with a lamp, and a mirror above the bed.

Standard Room, 2 Twin Beds, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

A bedroom with a bed, a TV, a desk, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with two beds, a desk, and a chair.

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

A neatly made bed with checkered pillows, a bedside lamp, a nightstand with a kettle, and a small cabinet.

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

A neatly made bed with checkered pillows, a star decoration on the wall, and two bedside lamps.

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a bench, a table, and a chair. There is a mirror on the wall and an air conditioning unit above the window.

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

A bedroom with a large bed, a vanity with a mirror, and a window with blinds.

Suite, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

A neatly arranged hotel room with a bed, a desk, a chair, and a nightstand with a lamp.

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

A neatly made bed with a striped blanket, two bedside lamps, a star decoration on the wall, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(8 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

About the neighborhood

Located in Golden Triangle, a neighborhood in Norwich, George Hotel, BW Signature Collection is near the airport and near a train station. Norwich Theatre Royal and Norwich Castle are cultural highlights, and travelers looking to shop may want to visit Market Place. Check out an event or a game at Carrow Road Stadium, and consider making time for BeWILDerwood, a top attraction not to be missed. Visit our Norwich travel guide
Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • A large, historic building with a flag on top, situated on a grassy hill.
    Norwich Castle
    20 min walk - 1.1 miles
  • A historic building with a tall spire and arched windows.
    Norwich Cathedral
    6 min drive - 2.1 miles
  • Norwich Theatre Royal
    17 min walk - 0.9 miles
  • Market Place
    19 min walk - 1.0 mile
  • Carrow Road Stadium
    4 min drive - 1.4 miles

Getting around

  • Norwich Station
    10 min drive
  • Norwich (NWI-Norwich Intl.)
    9 min drive

Restaurants

  • Starbucks
    15 min walk
  • Hop Rocket
    8 min walk
  • wagamama
    16 min walk
  • Caffè Nero
    11 min walk
  • Caffè Nero
    14 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bed sheets provided
  • Crib (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 25.00 per stay
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

  • American Express
  • Diners Club
  • Mastercard
  • Visa

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 25.00 per stay

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Self parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Check-out is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place, and Norwich Castle. Norwich Cathedral and Carrow Road Stadium are also within 2 mi (3 km).

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 604 out of 1005 reviews
Rating 8 - Good. 306 out of 1005 reviews
Rating 6 - Okay. 62 out of 1005 reviews
Rating 4 - Poor. 17 out of 1005 reviews
Rating 2 - Terrible. 16 out of 1005 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were friendly and helpful. Room spotless and food the best.
Stayed 1 night in Oct 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Walking distance from the city centre. Nice rooms and great staff.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A nice, comfortable hotel just outside Norwich city centre, well appointed communal areas.
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location for access to town, free parking was a real bonus. Really comfortable stay. Although soundproofing in cottages was a little poor could clearly hear conversations our neighbours were having
Stayed 1 night in Sep 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Friendly very helpful staff, good location, quiet but also on a bus route to town centre and university. Nice bar and dining area.
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the third time we have stayed at The George and it is lovely, the staff are always friendly and helpful
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very pretty hotel. Single rooms were a good size and very well presented. Breakfast was very tasty
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location but a bit overpriced.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Second time I have stayed here. Lovely and clean . Quiet First class food Lovely staff . Lovely location
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful all round- welcoming and very comfortable- thoroughly recommend and l will return soon
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms, we had 2. Staff very nice, helpful and great service. Breakfast delicious and a fabulous lunch.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This my hotel of choice in Norwich, comfortable rooms, staff are great and the food is great quality and generous
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay at the Bob W London! We arrived early from Sydney but were able to store our bags safely before heading out. Great location, quiet street but close to everything we needed. Comfortable and a nice retreat from full days of exploring London!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The George is a beautiful hotel in a great location, and has been my first choice for many years, whenever staying in Norwich. The staff are so helpful and friendly, every single member of the team, and nothing is too much trouble for them. All the double rooms and above have aircon which is essential now, and makes it very comfortable in the summer. And everything is so well maintaned and spotlessly clean - also tastefully decorated. Very comfortable beds too, and lovely and quiet. Lovely restaurant and bar area with an outside terrace - you really couldn't wish for a better place to stay.
Stayed 4 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service
15 minute walk in Norwich. Bar staff friendly and helpful. Shower was hot and powerful.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service
clean room, friendly staff!
Stayed 3 nights in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was clean and with a lovely decor. Great complimentary tea and coffee and hot chocolate
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Stayed 1 night in Mar 2026