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George Hotel, BW Signature Collection

3.0 star property
Travelers find the perfect city base near Norwich Castle, where days begin with international dishes and end beside a crackling lobby fireplace

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Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board, cribs/infant beds, rollaway beds - George Hotel, BW Signature Collection (Norwich)
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds - George Hotel, BW Signature Collection (Norwich)
Breakfast, lunch, dinner served; international cuisine - George Hotel, BW Signature Collection (Norwich)
Exterior - George Hotel, BW Signature Collection (Norwich)
Lobby - George Hotel, BW Signature Collection (Norwich)
The George Hotel, BW Signature Collection, in Norwich's center, welcomes visitors with a warm fireplace lobby. Guests enjoy international cuisine at No.10 Arlington Bistro, relax on the terrace, and explore Market Place and Norwich Castle. WiFi is available throughout.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services

Room options

Available filters for rooms
Showing 23 of 23 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(24 reviews)
  • 22 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(28 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 29 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(11 reviews)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board, cribs/infant beds, rollaway beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 28 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Pet Friendly Standard Double Room

  • Sleeps 2
  • Free WiFi

Standard Family Room

  • Sleeps 3
  • Free WiFi

Accessible Double Room

  • Sleeps 2
  • Free WiFi

Standard Double Room

  • Sleeps 2
  • Free WiFi

Standard Twin Room

  • Sleeps 2
  • Free WiFi

Standard Room

  • Sleeps 2
  • Free WiFi

Executive Single Room

  • Sleeps 1
  • Free WiFi

View all photos for Executive Double Room

Desk, iron/ironing board, cribs/infant beds, rollaway beds

Executive Double Room

  • Sleeps 2
  • Free WiFi

Executive Room

  • Sleeps 2
  • Free WiFi

Deluxe Double Room

  • Sleeps 2
  • Free WiFi

Standard Single Room

  • Sleeps 1
  • Free WiFi

King Suite

  • Sleeps 2
  • Free WiFi

About the neighborhood

Located in Golden Triangle, a neighborhood in Norwich, George Hotel, BW Signature Collection is near the airport and near a train station. Norwich Theatre Royal and Norwich Castle are cultural highlights, and travelers looking to shop may want to visit Market Place. Check out an event or a game at Carrow Road Stadium, and consider making time for BeWILDerwood, a top attraction not to be missed. Visit our Norwich travel guide
Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • The Forum
    The Forum
    17 min walk - 0.9 miles
  • Norwich Castle
    Norwich Castle
    20 min walk - 1.1 miles
  • Norwich Cathedral
    Norwich Cathedral
    6 min drive - 2.1 miles
  • Norwich Theatre Royal
    17 min walk - 0.9 miles
  • Market Place
    19 min walk - 1.0 mile

Getting around

  • Norwich Station
    10 min drive
  • Norwich (NWI-Norwich Intl.)
    9 min drive

Restaurants

  • Hop Rocket
    8 min walk
  • Trafford Arms
    11 min walk
  • The Champion
    12 min walk
  • William & Florence
    10 min walk
  • The Unthank Arms
    4 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services, and a fireplace in the lobby. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner, and kids' meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self parking
  • Cooked-to-order breakfast (surcharge), a 24-hour front desk, and smoke-free premises
  • A banquet hall, luggage storage, and meeting rooms
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at George Hotel, BW Signature Collection have amenities such as free WiFi. Guest reviews speak positively of the clean rooms at the property.
More conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cribs/infant beds (surcharge)
  • Bathrooms with free toiletries and hair dryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles, and heating

Awards and affiliations

Eco-Certified Property
This property participates in REST, a program that measures the property's impact on one or more of the following: environment, community, cultural-heritage, the local economy.

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Self parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Check-out is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place, and Norwich Castle. Norwich Cathedral and Carrow Road Stadium are also within 2 mi (3 km).

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Property conditions & facilities
Rating 10 - Excellent. 546 out of 928 reviews
Rating 8 - Good. 288 out of 928 reviews
Rating 6 - Okay. 60 out of 928 reviews
Rating 4 - Poor. 19 out of 928 reviews
Rating 2 - Terrible. 15 out of 928 reviews

Reviews

Verified

10/10 Excellent

Dame Janet

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Larraine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is excellent. The price is reasonable and the rooms are clean and nicely done. The staff were universally friendly and attentive and the breakfast and dinner menus were really good. It’s a gem of a place for the money. Book it now.
My lovely little single room with a larger than single bed. ❤️
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Stayed 2 nights in Mar 2026
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well kept hotel. Standard room was small but adequate. Staff very friendly and helpful. Food was excellent and very good potions. Breakfast freshly cooked to order. Definitely would stay again.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Mary B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026
Verified

8/10 Good

Stephen

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Mathew

Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025
Verified

6/10 Okay

Karly

Liked: Cleanliness, staff & service
Adequate room, parking fine, area nice
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were very friendly, the breakfast was excellent and I had no problems with parking. If I did have a criticism it would be that the bedroom carpet looked like it could do with a clean and the vinyl bathroom floor had black staines all over it, making it look a bit grotty (room 18). However, that said, I would certainly recommend The George and it would be my first choice next time i'm in Norwich.
Stayed 3 nights in Mar 2026
Verified

8/10 Good

Jane

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Hotel location good for getting into town. Staff friendly and helpful.
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Anthony

Liked: Cleanliness, amenities, property conditions & facilities
Cosy room comfortable beds. Staff amazing food at breakfast and evening meal excellent generous portions quality produce.
Stayed 1 night in Dec 2025
Verified

8/10 Good

Duncan

Liked: Cleanliness, staff & service, amenities
Room clean, Food and staff excellent. Didn't sleep too well due to noisy heating.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great little spot near the center of Norwich, and a lovely little sleepy spot for quality rest and relaxation when on holiday.
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Isabelle

Liked: Cleanliness, amenities
Excellent hotel for visiting Norwich itself and UEA. Walkable to city centre and short car trip to UEA. Fab staff Hannah, Helen and Puthi were brilliant and I felt safe as an individual travelling on my own. Parking great free and easy. Room great and light and tea and coffee provided. Happily recommend and stay again
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Mei Po

Liked: Cleanliness, staff & service, amenities
Nice room , very tidy and clean
Stayed 3 nights in Dec 2025
Verified

8/10 Good

Philip

Liked: Cleanliness, staff & service, property conditions & facilities
Wonderfull and helpfull staff, excellent coffee.
Stayed 2 nights in Sep 2025