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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with a 24-hour front desk and a restaurant

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Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cribs/infant beds
Front of property
Reception

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • 24/7 front desk
  • Bar

Room options

Available filters for rooms
Showing 24 of 24 rooms

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Suite, 1 King Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bathtub and shower
Hair dryer
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Family Room, Multiple Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Deluxe Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Twin Bed, Non Smoking

Highlights

Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
Wardrobe or closet
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 2 Twin Beds, Non Smoking

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Hair dryer
Private bathroom
Electric kettle
Cable channels
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Executive Twin Room

1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Twin Room

  • Sleeps 2
  • 2 Twin Beds

King Suite

  • Sleeps 2
  • 1 King Bed

Standard Family Room

  • Sleeps 3
  • 1 Twin Bed and 1 Double Bed

Executive Room

  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds

Standard Twin Room

  • Sleeps 2
  • 2 Twin Beds

Standard Single Room

  • Sleeps 1
  • 1 Twin Bed

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Room

  • Sleeps 2
  • 1 Double Bed OR 2 Twin Beds

Deluxe Double Room

  • Sleeps 2
  • 1 Double Bed

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Double Room

  • Sleeps 2
  • 1 Double Bed

Executive Single Room

  • Sleeps 1
  • 1 Twin Bed

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed

Standard Double Room

  • Sleeps 2
  • 1 Double Bed

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About the neighborhood

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 14 min walk - 0.8 miles
  • Norwich Castle - 18 min walk - 1.0 mile
  • Carrow Road - 3 min drive - 1.2 miles
  • University of East Anglia - 4 min drive - 1.4 miles
  • Norwich Cathedral - 4 min drive - 1.4 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪the Oak Tree - ‬14 min walk
  • ‪Muffin Break Cafes NORWICH - ‬11 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Unthank Arms - ‬4 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services, and a fireplace in the lobby. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner, and kids' meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self parking
  • Cooked-to-order breakfast (surcharge), a 24-hour front desk, and smoke-free premises
  • A banquet hall, luggage storage, and meeting rooms
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at George Hotel, BW Signature Collection have amenities such as free WiFi. Guest reviews speak positively of the clean rooms at the property.
More conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cribs/infant beds (surcharge)
  • Bathrooms with free toiletries and hair dryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles, and heating

Languages

English

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoke-free property

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees.

How much is parking at George Hotel, BW Signature Collection?

Self parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Check-out is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place, and Norwich Castle. Norwich Cathedral and Carrow Road are also within 2 mi (3 km).

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George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 448 out of 778 reviews
Rating 8 - Good. 249 out of 778 reviews
Rating 6 - Okay. 49 out of 778 reviews
Rating 4 - Poor. 17 out of 778 reviews
Rating 2 - Terrible. 15 out of 778 reviews

9.0/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

8.6/10

Eco-friendliness

Reviews

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel, staff were friendly and helpful. Lovely pubs nearby and close to town. Would highly recommend this hotel. We will definitely stay again.
Stayed 1 night in May 2025

10/10 Excellent

Louise

Great place to stay and very friendly staff
Stayed 1 night in Apr 2025

10/10 Excellent

John

Liked: Cleanliness, amenities, property conditions & facilities
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
Stayed 2 nights in May 2025

10/10 Excellent

Amy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice staff, clean room.

8/10 Good

Matthew

Liked: Cleanliness, staff & service, property conditions & facilities
Nice rooms
Stayed 1 night in Apr 2025

10/10 Excellent

Mireille

Liked: Cleanliness, staff & service, property conditions & facilities
Had a very pleasant overnight stay. Staff were friendly. Felt safe being solo.
Stayed 1 night in Apr 2025

8/10 Good

Steven

Liked: Cleanliness, staff & service, amenities
Hotel was nice and clean but the walls were very thin and you could hear everything outside.
Stayed 1 night in Apr 2025

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Fantastic front desk and staff in general were great.
Stayed 1 night in Feb 2025

10/10 Excellent

Helen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A fabulous welcome from the staff as I arrived. Easy parking in a fairly large carpark, though it is a first come first served basis. Lovely quiet room and clean and immaculate. A nice walk into Norwich, about a mile. Very good food menu and extremely attentive staff. I would recommend.
Stayed 2 nights in Apr 2025

10/10 Excellent

Christopher

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely hotel , lovely staff, especially the young waiter for our evening meal, very friendly and helpful.
Stayed 2 nights in Feb 2025

10/10 Excellent

Allison

Liked: Cleanliness, staff & service, property conditions & facilities
Nice boutique feel to the hotel. Overall decor was good, a few tired elements let it down like the iron burn on the carpet and the bathroom flooring. Staff very very friendly. Everywhere was very clean. Good spot to stay to access the city centre.
Stayed 1 night in Mar 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic welcome at check in, 3rd time i have stayed, always a good stay. Thank you
Stayed 1 night in Mar 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

10/10 Excellent

Marina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A really lovely hotel. Set in a quiet part of Norwich. Walking distant to the city. Lovely staff and ver confortable beds.
Stayed 1 night in Feb 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel, great staff, great dinner, great breakfast!!!
Stayed 1 night in Nov 2024

10/10 Excellent

Avril

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great little hotel

Great stay lovely room ,friendly staff ..would definitely come back
Stayed 1 night in Nov 2024

10/10 Excellent

Gillian

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great stay, lovely hotel, delicious food.

This was my second short stay at The George and was even better than the first time. Lovely room. Great food (excellent kippers at breakfast!). Welcoming and very helpful staff. There was nothing not to like! Next time I’m in Norwich I’ll be choosing to stay here again.
Stayed 1 night in Feb 2025

10/10 Excellent

Timothy M

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great base for a weekend break

We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Stayed 2 nights in Jan 2025

8/10 Good

Alan

Liked: Staff & service, property conditions & facilities
Good location to visit Norwich, exceptional staff
Stayed 1 night in Nov 2024

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We always stay at the Best Western when visiting Norwich as they have dog friendly rooms. The staff at this hotel are some of the best we have experienced anywhere in the UK and the restaurant/bar is top notch..
Stayed 2 nights in Nov 2024

8/10 Good

Lee

Liked: Cleanliness, staff & service, amenities
Hotel is nice Location is very central Dining area wasn’t very welcoming
Stayed 1 night in Jan 2025

10/10 Excellent

William

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Small can be worthwhile.

Warm welcoming, hotel explained to us. Great staff made us feel welcome. Parking easy and ease of obtaining information.
Stayed 1 night in Jan 2025

10/10 Excellent

Angela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel would definitely stay again
Stayed 2 nights in Aug 2024

8/10 Good

Craig

Liked: Cleanliness, staff & service, property conditions & facilities
Room was a little small with some noise in the morning (6am) from pipes/water being used by other guests
Stayed 1 night in Mar 2025