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George Hotel, BW Signature Collection

3.0 star property
Georgian hotel with a 24-hour front desk and a restaurant

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Lobby sitting area
Front of property
Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds
Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cribs/infant beds
Breakfast, lunch, dinner served; international cuisine
The George Hotel, BW Signature Collection, in Norwich's center, welcomes visitors with a warm fireplace lobby. Guests enjoy international cuisine at No.10 Arlington Bistro, relax on the terrace, and explore Market Place and Norwich Castle. WiFi is available throughout.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Room service
  • Bar
  • 24/7 front desk

Room options

Available filters for rooms
Showing 23 of 23 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(16 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
Desk
  • 22 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(24 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds) | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)

Highlights

Separate sitting area
Air conditioning
Heating
Kitchen
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
  • 29 sq m
  • Sleeps 4
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

Family Room, Multiple Beds, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
  • 29 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(12 reviews)

Highlights

Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
Desk
  • 32 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Shower/tub combination
Hair dryer
Private bathroom
Electric kettle
  • 32 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | 1 bedroom, desk, iron/ironing board, cribs/infant beds

Suite, 1 King Bed, Non Smoking

8.0 out of 10
Very good
(1 review)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Separate bathtub and shower
Hair dryer
Private bathroom
Electric kettle
  • 32 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

1 bedroom, desk, iron/ironing board, cribs/infant beds

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)

Highlights

Air conditioning
Heating
Flat-screen TV
Separate bedroom
Private bathroom
Hair dryer
Electric kettle
Cable/satellite channels
  • 28 sq m
  • Sleeps 2
  • 1 Double Bed

Pet Friendly Standard Double Room

  • Sleeps 2

Standard Family Room

  • Sleeps 3

Accessible Double Room

  • Sleeps 2

Standard Double Room

  • Sleeps 2

Standard Twin Room

  • Sleeps 2

Standard Room

  • Sleeps 2

Executive Single Room

  • Sleeps 1

View all photos for Executive Double Room

1 bedroom, desk, iron/ironing board, cribs/infant beds

Executive Double Room

  • Sleeps 2

Executive Room

  • Sleeps 2

Deluxe Double Room

  • Sleeps 2

Standard Single Room

  • Sleeps 1

King Suite

  • Sleeps 2

About the neighborhood

Map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA

What's nearby

  • Norwich Theatre Royal - 14 min walk - 0.8 miles
  • Market Place - 17 min walk - 0.9 miles
  • Carrow Road Stadium - 3 min drive - 1.2 miles
  • University of East Anglia - 4 min drive - 1.4 miles
  • Norwich Cathedral - 4 min drive - 1.4 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪The Beehive - ‬14 min walk
  • ‪The Champion - ‬12 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪Hop Rocket - ‬8 min walk
  • ‪Annesley House Hotel Restaurant - ‬7 min walk

About this property

George Hotel, BW Signature Collection

Hotel near Norwich Theatre Royal
Located close to Market Place and Norwich Castle, George Hotel, BW Signature Collection provides a terrace, dry cleaning/laundry services, and a fireplace in the lobby. The on-site international cuisine bistro, No.10 Arlington Bistro, offers breakfast, lunch, dinner, and kids' meals. In addition to a bar, guests can connect to free in-room WiFi.
You'll also enjoy perks such as:
  • Free self parking
  • Cooked-to-order breakfast (surcharge), luggage storage, and a banquet hall
  • A 24-hour front desk, a front-desk safe, and meeting rooms
  • Guest reviews speak highly of the helpful staff
Room features
All guestrooms at George Hotel, BW Signature Collection have amenities such as free WiFi. Guest reviews speak positively of the clean rooms at the property.
More conveniences in all rooms include:
  • Rollaway/extra beds (surcharge) and cribs/infant beds (surcharge)
  • Bathrooms with free toiletries and hair dryers
  • Flat-screen TVs with cable channels
  • Free tea bags/instant coffee, electric kettles, and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

Frequently asked questions

Is George Hotel, BW Signature Collection pet-friendly?

Yes, this property allows cats and dogs (limit 2 total). There's a fee of GBP 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking at George Hotel, BW Signature Collection?

Self parking is free at this property.

What time is check-in at George Hotel, BW Signature Collection?

Check-in start time: 2 PM; Check-in end time: 5:30 AM.

What time is check-out at George Hotel, BW Signature Collection?

Check-out is at 11 AM.

Where is George Hotel, BW Signature Collection located?

Located in Golden Triangle, this hotel is within 1 mi (2 km) of Norwich Theatre Royal, Market Place, and Norwich Castle. Norwich Cathedral and Carrow Road Stadium are also within 2 mi (3 km).

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Reviews

George Hotel, BW Signature Collection Reviews

9.0

Wonderful

9.2

Cleanliness

8.6

Location

9.4

Staff & service

8.6

Eco-friendliness

8.6

Property conditions & facilities
Rating 10 - Excellent. 492 out of 853 reviews
Rating 8 - Good. 274 out of 853 reviews
Rating 6 - Okay. 54 out of 853 reviews
Rating 4 - Poor. 18 out of 853 reviews
Rating 2 - Terrible. 15 out of 853 reviews

Reviews

8/10 Good

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal for a short stay just outside the city centre, clean decent size rooms and helpful staff, good sized free car park too.
Stayed 1 night in Aug 2025

8/10 Good

Ian

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and comfortable. Parking is limited but I managed to find a space although only 3 left at 5pm. It’s about a 20 min walk to city centre and theatre. There are buses running from near hotel if preferred.
Stayed 1 night in Oct 2025

10/10 Excellent

Danny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well kept property, good breakfast, staff friendly, good bar space to have a drink in the evening, short walk into the city centre
Stayed 1 night in May 2025

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really friendly staff, great food.
Stayed 1 night in Apr 2025

10/10 Excellent

Fiona

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Thanks so much to friendly staff team who made our stay so memorable...particular shout out to Lauren on the bar who bent over backwards for us!
Stayed 1 night in Jul 2025

10/10 Excellent

Claire

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Stayed 2 nights in Apr 2025

10/10 Excellent

A

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
Stayed 1 night in Jun 2025

10/10 Excellent

John

Liked: Cleanliness, amenities, property conditions & facilities
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
Stayed 2 nights in May 2025

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
We had dinner in the Admiral Bistro & delicious food. Thank you. Car park.
Stayed 1 night in Jun 2025

8/10 Good

Matthew

Liked: Cleanliness, staff & service, room comfort

Great for a short stay

Super friendly welcome from reception. For the price, the room was just what I needed for an overnight stopover. Location is easy to access, away from busy roads and the city centre is within walking distance.
Stayed 1 night in Apr 2025

8/10 Good

olivier

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great place to stay even with a dog!

Great place especially if you have tobtravel with a dog
Stayed 1 night in Aug 2024

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Single room bed was comfortable but the shower cubicle is small
Stayed 5 nights in Jul 2025

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The bedroom was small but clean & comfortable. The outside space could have been swept as it was very warm & great to sit outside for a pre-dinner drink. Breakfast choice was good although the orders both mornings didn’t quite get right. Great location for the train station only 10 mins taxi ride.
Stayed 1 night in Jun 2025

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Took some finding but once parked up the staff and facilities were first class. Onion rings are a must if you are dining 👍
Stayed 1 night in Mar 2025

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Quite well run hotel.
Stayed 2 nights in Feb 2024

10/10 Excellent

Timothy M

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great base for a weekend break

We spent two nights at the George in late January. Check in was smooth and our room was comfortable. Breakfast and the evening meal were both delicious. The restaurant and bar area is welcoming and warm. Staff throughout the hotel were friendly and helpful.
Stayed 2 nights in Jan 2025

8/10 Good

Lee

Liked: Cleanliness, staff & service, amenities
Hotel is nice Location is very central Dining area wasn’t very welcoming
Stayed 1 night in Jan 2025

10/10 Excellent

Sam

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing stay for 2 nights

My stay was wonderful, staff were lovely and accommodating and the food in the restaurant was great - would recommend
Stayed 2 nights in Oct 2023

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely 3 star hotel, excellent staff, I would definitely stay again.
Stayed 1 night in Jun 2023

8/10 Good

Fran

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent service

The service was above expectation. Everyone we met was incredibly friendly and helpful but the staff also went out of their way to accommodate our family. We stayed in a family room and my son had a sports event however breakfast starting at 8am meant he would miss eating breakfast in order to get to his event- the staff pulled together a breakfast for him earlier so he could eat before his event. The room itself was in go condition, nothing extraordinary but was clean and comfortable. We only stayed for a night which suited us. The only challenge was parking was quite busy. We would definitely stay here again.
Stayed 1 night in Jul 2025

8/10 Good

edward

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
This might be the tenth stay at the George for us. Good location, great staff, very good condition of the building & room
Stayed 1 night in Aug 2024

10/10 Excellent

Linda

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had a lovely stay at The George Hotel. Staff were very friendly, food was good, room very spacious. Overall thoroughly enjoyed our stay.
Stayed 2 nights in Apr 2023

8/10 Good

Edward

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The George is our preferred hotel for our monthly stay in Norwich. Good location, lovely décor, great staff.
Stayed 1 night in Jan 2024

10/10 Excellent

David

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great location to the city centre

Stay here on a regular basis and it’s superb. Great location, good sized rooms and fantastic restaurant. Really good menu and prices to match.
Stayed 2 nights in May 2023

10/10 Excellent

Cris

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Lovely cozy comfortable room and really excellent customer service – staff were extremely friendly and accommodating. Will be back.
Stayed 1 night in Dec 2024

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