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Now Now NoHo

Property class: 2

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Photo gallery for Now Now NoHo

A modern interior with a curved ceiling, a central seating area, and a large window with curtains. - Now Now NoHo (New York)
A hallway with striped walls, a central wooden door, and a row of digital kiosks on wooden pedestals. - Now Now NoHo (New York)
A reception area with a wooden desk, a vase with pampas grass, and a laptop. - Now Now NoHo (New York)
A multi-story building with a ground-level restaurant and outdoor seating. - Now Now NoHo (New York)
A bathroom with a white robe hanging on a door, a wooden bench, and a tiled floor. - Now Now NoHo (New York)
Located close to New York University and New Museum, Now Now NoHo has plenty to offer. Guests can connect to free in-room WiFi.

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free WiFi
  • Air conditioning
  • 24/7 front desk

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Room options

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Showing 6 of 6 rooms

View all photos for Women + Now or Never Cabin

A hotel room with a bed, a wooden nightstand with a lamp, a striped ottoman, a suitcase, and a colorful abstract painting on the wall.

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Women + Sleeper Cabin

A compact hotel room with a bed, a small wooden nightstand, a mirror, and a striped stool.

Women + Sleeper Cabin

9.4 out of 10
Exceptional
(16 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for ADA Sleeper Cabin

A compact hotel room with a bed, a small wooden nightstand, a mirror, and a striped stool.

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Now or Never Sleeper Cabin

A bedroom with a bed, a wooden nightstand with a mirror, and a small stool.

Now or Never Sleeper Cabin

  • 5 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cozy Sleeper Cabin

A compact hotel room with a bed, a small wooden nightstand, a mirror, and a striped stool.

Cozy Sleeper Cabin

9.2 out of 10
Wonderful
(12 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cabin (2x Cozy Sleeper)

A hotel room with a bed, a bedside table, a mirror, and a small stool.

Cabin (2x Cozy Sleeper)

  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

About the neighborhood

Located in Manhattan, a neighborhood in New York, Now Now NoHo is in a shopping district and near a metro station. Grand Central Terminal and Broadway are notable landmarks, and the area's natural beauty can be seen at Washington Square Park. Looking to enjoy an event or a game while in town? See what's going on at Madison Square Garden. Visit our New York travel guide
Map
338 Bowery, New York, NY, 10012

What's nearby

  • A modern building with a unique design, surrounded by older architecture.
    The Cooper Union for the Advancement of Science and Art
    2 min walk - 0.1 miles
  • An ornate stone archway with intricate carvings, surrounded by modern high-rise buildings and a red brick building.
    New York University
    3 min walk - 0.2 miles
  • A modern skyscraper with a unique stepped design, adjacent to a classic multi-story building with a brick facade.
    New Museum
    6 min walk - 0.4 miles
  • A city park with an archway, trees, and a fountain.
    Washington Square Park
    6 min walk - 0.4 miles
  • A Gothic cathedral with pointed spires and intricate window designs, surrounded by modern skyscrapers.
    5th Avenue
    9 min walk - 0.5 miles

Getting around

  • Bleecker St. Station
    3 min walk
  • New York 9th St. Station
    16 min walk
  • LaGuardia Airport (LGA)
    29 min drive

Restaurants

  • Phebe's
    2 min walk
  • Buddy Buddy
    1 min walk
  • Fish Cheeks
    1 min walk
  • Tom and Jerry's
    3 min walk
  • Swift Hibernian Lounge
    2 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No elevator
  • Thin carpet in room

More

  • Smoking not allowed

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Designer toiletries
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children 18 and younger are not allowed at this property; All guests older than 18 are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

  • American Express
  • Discover
  • Mastercard
  • Visa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators
Children 18 years old and younger are not permitted at this property

Frequently asked questions

Is Now Now NoHo pet-friendly?

No, pets are not allowed at this property.

How much is parking?

This property doesn't offer parking.

What time is check-in at Now Now NoHo?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Now Now NoHo?

Check-out is at 11:00 AM.

Where is Now Now NoHo located?

Located in Manhattan, this hotel is within a 10-minute walk of New York University, New Museum, and Washington Square Park. Madison Square Garden and Grand Central Terminal are also within 3 mi (5 km). Bleecker St. Station and 2 Av. Station are within a 5-minute walk.

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Reviews

Now Now NoHo Reviews

8.4

Very Good

9.2

Cleanliness

8.4

Amenities

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 588 out of 1056 reviews
Rating 8 - Good. 239 out of 1056 reviews
Rating 6 - Okay. 119 out of 1056 reviews
Rating 4 - Poor. 54 out of 1056 reviews
Rating 2 - Terrible. 56 out of 1056 reviews

Reviews

Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was a nice and safe area, and the staff was very sweet and helpful!
Stayed 2 nights in Sep 2026
Verified review

6/10 Okay

Liked: Amenities, property conditions & facilities
It was a different experience, but I enjoyed it. Also, I didn’t spent a lot of time in the hotel, just to sleep. Great location
Stayed 4 nights in Oct 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Now Now NoHo is the best place for solo travellers, coming to New York. It’s super accessible for those wanting to travel between Manhattan and Brooklyn, and the staff are super friendly and welcoming.
Stayed 10 nights in Oct 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
All areas of the facility are clean. I stayed on 3rd floor in women's only wing my "room" was on the street side of the building so there was some street noise. All in all it was a good value and good for a 1 night stay.
Stayed 1 night in Oct 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Disliked: Amenities
Very lovely staff members, attended to any requests. Amenities very limited amount Rooms very small but clean.
Stayed 3 nights in Sep 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a good budget friendly option in NYC. The rooms are small and open at the top, which may be an issue if you’re a light sleeper. But earplugs and eye masks are provided. There are designated floors for female travelers. Everything is very clean and it’s in a great location. Recommend if you’re just looking for a low cost but safe place to sleep for a night.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The bed and pillows were so comfortable. Truly a great place for a quick stay
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Was great, just as advertised. Perfect location, great for solo travellers.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was clean and cozy for such a small space! It wasn't any noisier than any other stay in a busy city. I really enjoyed my stay here, the location was super convenient. My only complaint is that you have to pay for luggage storage. Also noting for other travelers that there is not an elevator! Staff were incredibly helpful and offered to carry my bag whenever i was going up/down the stairs which I appreciated.
Stayed 2 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I really like the practicality and convenience of Now Now. I’ve stayed at a number of hotels and properties over the years and honestly this is one of my favorite places to stay. It’s incredibly well located, has great staff, not a day went by I didn’t see multiple maintenance personnel around the property, your room is always clean, the temperature is spot on, the bathrooms are multiple and consistently clean. I also like the fact it takes me seconds to go from the entrance into my room versus doing the whole lobby > elevator > hallway routine I’ve done over the years. Highly recommended.
Stayed 5 nights in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect spot for a solo travel, had everything i needed, very clean and cute!
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location top notch. Bed, pillow, and comforter are comfortable. I had good sleep despite of absolutely no noise proof of the property.
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
As a female solo traveler I was SO impressed. The second you walk in it smelled amazing, the staff was super welcoming. Keep in mind there is only stairs so don’t overpack if you don’t want to lug it up. I was so shocked by the bed, EXTREMELY comfortable I sunk right into it slept like a baby!!! (I need that pillow brand lol it was amazing) If you’re a light sleeper all you’ll really hear is a few people coming in at night other than that the area was super silent. The area felt safe to walk around, many shops and food!! Overall, I would definitely stay again! 10/10
Stayed 1 night in Sep 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is very well located and comfortable. Rooms are extremely small but they're clean.
Stayed 3 nights in Apr 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very very clean and the staff is constantly cleaning but just a bit too small and the fact that you can’t speak on the phone when you’re inside the room is very restricting. Location is fantastic though!! Couldn’t be better.
Stayed 3 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
No fitness room on property it is close by and a nominal fee; you do get a discount at the cafe next door - great coffee
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I felt safe as a solo traveller checking myself in. Amazing location and perfect to sleep and reset for a quick trip.
Stayed 1 night in May 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
hotel is right on the hot spot where you wanna be either Soho or noho area. subway is very accessible. stsaff is very helpful and i gotan early check in which great after a red eye from San Diego.
Stayed 3 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice place, good price staff friendly although not chatty but no big deal. Room was just as expected small and clean. Great location and a superb place for the 20 days I was there
Stayed 20 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had the best solo experience at Now Now Noho. Felt like a luxury hostel with how clean and cozy it was.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Feels very safe & a great location.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such an amazing place! Clean, friendly staff, great location .
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really comfortable and private space. Great location! Wonderful staff and amenities.
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, amenities, property conditions & facilities
Great staff, clean facilities and amazing location!
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved the place, it is very beautiful and its staff was very friendly! I will definitely be back.
Stayed 1 night in Mar 2026