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EL ARAM IMIRÁ BEACH RESORT

3.5 star property
Travelers find beachfront relaxation at this coastal retreat, where steam sessions and massage treatments complement the seaside experience

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Superior Room, Sea View | Minibar, free cribs/infant beds, free WiFi, bed sheets - EL ARAM IMIRÁ BEACH RESORT (Natal)
BBQ/picnic area - EL ARAM IMIRÁ BEACH RESORT (Natal)
Free daily self-serve breakfast - EL ARAM IMIRÁ BEACH RESORT (Natal)
EL ARAM IMIRÁ BEACH RESORT welcomes guests along Via Costeira with an ocean-facing restaurant and free self-serve breakfast. Enjoy a steam room for post-beach relaxation and professional massages. On-site shopping and multilingual staff add convenience to your stay.

Reviews

6.8 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All inclusive
  • Spa
  • Pet friendly
  • Free WiFi

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Minibar, free cribs/infant beds, free WiFi, bed sheets

Superior Room, Sea View

  • Sea view
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

View all photos for Standard Room, Garden View

Standard Room, Garden View | Minibar, free cribs/infant beds, free WiFi, bed sheets

Standard Room, Garden View

  • Garden view
  • 16 sq m
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds

About the neighborhood

Located on the beach, EL ARAM IMIRÁ BEACH RESORT is in Via Costeira, a neighborhood in Natal. The area's natural beauty can be seen at Ponta Negra Beach and Dunes Park, while Alberto Maranhao Theater and Cafe Filho Museum are cultural highlights. Traveling with kids? Consider O Maior Cajueiro, or check out an event or a game at Frasqueirao Stadium. Visit our Natal travel guide
Map
Via Costeira, 4077, Natal, RN, 59090-001

What's nearby

  • Oasis in dunes with vegetation and cloudy sky in Natal, Brazil
    Dunes Park
    1 min walk - 0.1 miles
  • 360 aerial photo taken with drone of Morro do Careca in Ponta Negra, Natal, Brazil
    Morro do Careca
    8 min drive - 5.7 miles
  • Ponta Negra Beach
    Ponta Negra Beach
    9 min drive - 6.2 miles
  • Genipabu Beach
    Genipabu Beach
    27 min drive - 15.6 miles
  • Natal Convention Center
    6 min drive - 3.8 miles

Getting around

  • Natal Quintas Station
    11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.)
    47 min drive

Restaurants

  • Restaurante Francês
    3 min drive
  • Meia Lua Coffee Shop
    3 min drive
  • Pitt's Lanches
    11 min drive
  • Terraço Bar
    2 min drive
  • Pastel da Hora
    11 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

All-inclusive family-friendly hotel located in Via Costeira
Consider a stay at EL ARAM IMIRÁ BEACH RESORT and take advantage of free self-serve breakfast, free water park access, and a swim-up bar. Treat yourself to spa services, such as a facial, a massage, or a manicure/pedicure. At the two on-site restaurants, enjoy breakfast, lunch, dinner, and ocean views. Stay connected with free in-room WiFi, and guests can find other amenities such as a poolside bar and concerts and live shows.
You'll also enjoy perks such as:
  • 3 outdoor pools and a children's pool, along with a waterslide, sun loungers, and pool umbrellas
  • Self parking (surcharge), an electric car charging station, and meeting rooms
  • Smoke-free premises, multilingual staff, and tour/ticket assistance
  • An elevator, a porter/bellhop, and luggage storage
Room features
All 166 rooms include comforts such as air conditioning and free stocked minibars, as well as thoughtful touches like late night room service and free WiFi.
Extra conveniences in all rooms include:
  • Highchairs, baby baths, and free infant beds
  • Bathrooms with showers and free toiletries
  • 32-inch TVs with satellite channels
  • Daily housekeeping and phones

All inclusive details

This hotel is all-inclusive. Onsite food and beverages are included in the room price (some restrictions may apply).

Gratuities and taxes

Gratuities are included and additional gratuities at guests' discretion are accepted.

Food and beverages

All buffet meals, snacks, and beverages included

Entertainment

Onsite live performances

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Uncovered self parking on site (BRL 20 per day)
  • Limited onsite self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá
  • Restsurante

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Concerts/live shows
  • Free children's club
  • Free water park
  • Shopping mall
  • Waterslide

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room crib
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Conveniences

  • 24-hour front desk
  • Hair salon
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • Business center
  • Meeting rooms

Outdoors

  • Beach towels
  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Pool umbrellas
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (31 inch wide door)
  • Front entrance ramp
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free crib

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch TV with satellite channels

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of BRL 70 per pet, per day
Welcoming dogs and cats only
1 total (up to 33 lbs per pet)
Pets cannot be left unattended
Food and water bowls are available

Children and extra beds

Children are welcome
2 children, up to the age of 12 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Optional extras

  • Uncovered self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.
A fee for a mandatory New Year's Eve gala dinner is included in the total price displayed for stays on December 31
Only registered guests are allowed in the guestrooms
A car is not required for transportation to and from this property

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

Frequently asked questions

Does EL ARAM IMIRÁ BEACH RESORT have a pool?

Yes, this property has 3 outdoor pools and a children's pool.

Is EL ARAM IMIRÁ BEACH RESORT pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total) with a maximum weight of up to 33 lbs per pet. There's a fee of BRL 70 per pet, per day.

How much is parking?

Self parking is available for BRL 20.00 per day. Limited spots are available.

What time is check-in at EL ARAM IMIRÁ BEACH RESORT?

Check-in start time: 2:00 PM; Check-in end time: noon. Late check-in is available during limited hours.

What time is check-out at EL ARAM IMIRÁ BEACH RESORT?

Check-out is at noon.

Are there all-inclusive benefits at EL ARAM IMIRÁ BEACH RESORT?

Yes, the property is all-inclusive. All food and beverages are included.

Where is EL ARAM IMIRÁ BEACH RESORT located?

Nestled on the beach, this Via Costeira hotel is within 3 mi (5 km) of Dunes Park, Areia Preta Beach, and Mae Luiza Lighthouse. Sun Clock and Natal Convention Center are also within 3 mi (5 km).

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

EL ARAM IMIRÁ BEACH RESORT Reviews

6.8

7.0

Cleanliness

7.4

Location

7.0

Staff & service

5.8

Property conditions & facilities
Rating 10 - Excellent. 73 out of 338 reviews
Rating 8 - Good. 89 out of 338 reviews
Rating 6 - Okay. 86 out of 338 reviews
Rating 4 - Poor. 47 out of 338 reviews
Rating 2 - Terrible. 43 out of 338 reviews

Reviews

Verified

8/10 Good

Dulce

Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024
Verified

8/10 Good

MARCELO ANTONIO

Liked: Cleanliness, staff & service, amenities
Quarto muito bom, única coisa que peça é na variedades dos petiscos servidos, todo dia é a mesma coisa.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Jeremias

Liked: Cleanliness, staff & service, amenities
As instalações são antigas, mas confortáveis. Atendimento muito bom.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Ecilene

Liked: Cleanliness, staff & service, amenities
Funcionários muito educados, comida excelente, adorei o hotel.
Stayed 3 nights in Dec 2025
Verified

6/10 Okay

Silvino

Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

M M C N

Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025
Verified

6/10 Okay

Rubenia G

Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025
Verified

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025
Verified

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Thiago

Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025
Verified

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025
Verified

6/10 Okay

Cibele

Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Elvis

Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025
Verified

8/10 Good

Rodrigo

Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025
Verified

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025
Verified

10/10 Excellent

Ilaine Flavia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024
Verified

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Bom hotel mas pode melhorar!

Quando li os comentários, cheguei receosa, confesso, mas o atendimento do pessoal é o ponto forte do hotel. Só estranhei o mensageiro no corredor, antes da chegada à recepção, cortando nossas pulseiras quando estávamos nos dirigindo ao check out (para que não almoçássemos ou ficássemos mais 1 min no hotel. E olha que estávamos até antecipados no horário!). A comida é razoável e as estações são longe de onde as pessoas ficam. O melhor é o local onde servem pizzas à noite. O quarto é confortável e o pessoal do bar bem gente boa! É um bom hotel (ainda não é como já foi um dia quando me hospedei) mas está abaixo dos outros hotéis All Inclusive do nordeste.
Stayed 2 nights in Dec 2024
Verified

6/10 Okay

Felipe

Disliked: Cleanliness, property conditions & facilities, room comfort

Bom para primeira experiência, mas não volto.

Não espere muito pelo preço que se paga. O hotel tem uma estrutura antiga e precisa de manutenção. O ar condicionado não funcionou bem, a porta da varanda uma dificuldade para abrir, banheiro estava sujo e cheio de mosquito, péssimo. Alimentação é apenas nos horários específicos, poucas opções de petiscos que podem se servir o dia todo (10 as 21:30). Comida é boa, nada excepcional. Almoço no checkout não tá incluso. Limpeza das piscinas precisa melhorar. O que salva é o atendimento que foi bom. Se é sua primeira vez em all inclusive, vale a pena a experiência.
Stayed 2 nights in Nov 2024
Verified

8/10 Good

Soraia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
O hotel surpreende em atendimento e qualidade dos produtos. Petiscos sempre frescos, uma boa música, limpeza do hotel. Apenas uma observação em relação a cerveja no turno da noite que sempre estava quente.
Stayed 3 nights in Oct 2024
Verified

8/10 Good

Luciana

Liked: Cleanliness, staff & service, room comfort

Bom custo benefício

O resort tem um bom custo benefício. Mas quando se hospedar não espere muito. Gostei dos petiscos, apesar de todos os dias serem os mesmos. A comida do almoço e jantar não era muito variada, mas gostei do café da manhã e do lanche da tarde. A melhor parte do resort são as bebidas, com uma grande variedade de drinks, chopp Brahma e de uma marca local, cerveja em lata da Heineken, Bud, devassa, Brahma duplo malte, todas armazenadas em freezer. Havia espumante, vinho e água de coco em litro, água com e sem gás. Não tem serviço de praia e nenhum entretenimento para adultos e crianças. Somente a piscina e música a noite com DJ. Sempre tem funcionários limpando e recolhendo louças e copos. Todos os funcionários foram muito atenciosos e solícitos. O quarto era limpo todos os dias com troca de toalha.
Stayed 3 nights in Oct 2024
Verified

6/10 Okay

Verified traveler

Razoável

Estadia razoável, hotel em reforma, funcionários não tão bem capacitados e os petiscos com um gosto de velho!
Stayed 2 nights in Oct 2024
Verified

6/10 Okay

Alexandre

Liked: Staff & service, property conditions & facilities
Infelizmente saímos decepcionados. Checkin demorado, ficamos nos últimos quartos do hotel, longe da recepção, restaurante, área de lazer, etc., mesmo havendo outros quartos disponíveis. Comida com poucas opções e quase sempre sem reposição, sem opções de carne bovina no almoço, jantar e petiscos na piscina. Boas opções de cerveja, mas ficavam em isopores, acabavam esquentando. Opções medianas de destilados e drinks. Café da manhã bom, mas eh impossível pegar tapioca, sistema lento demais, desisti. Quarto com mobília gasta, barulhos demais, banheiro acumulando água no piso, chegou a faltar água por alguns minutos inclusive, a vista para o jardim era horrível. Equipe se esforça pra fazer um bom atendimento. Infelizmente não retornaria. Prefiro pagar um pouco mais por um all inclusive de qualidade. Fomos para conhecer e infelizmente nos decepcionamos. Cobrança de estacionamento.
Stayed 1 night in Sep 2024
Verified

8/10 Good

Diedjon

Liked: Cleanliness, staff & service, room comfort
Hotel com ALL inclusive de padrão mediano. Atende as exp pelo preço
Stayed 2 nights in Sep 2024
Verified

8/10 Good

THOMAS MATHEUS

Liked: Cleanliness, staff & service, amenities
Foi uma experiência boa no geral. Porém o banheiro tinha infiltração e quando íamos tomar banho alagava tudo. Outro ponto, o checo-um as 14, mas nosso quarto não estava pronto. O check-out é ao meio dia, mas não podemos fazer o checkout do quarto e continuar na piscina, achei um ponto negativo já que em outros hotéis tem essa opção, já que a diária não completa as 24 horas.
Stayed 1 night in Sep 2024