See all properties

The Trade, Autograph Collection

4.0 star property
After exploring nearby Fiserv Forum or Marquette University, travelers can return to savor local flavors and refreshing drinks in a lakeside setting

Choose dates to view prices

Photo gallery for The Trade, Autograph Collection

Property amenity - The Trade, Autograph Collection (Milwaukee)
Exterior - The Trade, Autograph Collection (Milwaukee)
View from property - The Trade, Autograph Collection (Milwaukee)
3 restaurants, breakfast, lunch, dinner served; American cuisine - The Trade, Autograph Collection (Milwaukee)
3 restaurants, breakfast, lunch, dinner served; American cuisine - The Trade, Autograph Collection (Milwaukee)
The Trade, Autograph Collection overlooks Lake Michigan, offering an upscale retreat. Guests can enjoy local cuisine at three restaurants or relax with drinks at three bars. The property provides in-room WiFi and attentive staff focused on ensuring guest comfort.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available

Room options

Available filters for rooms
Showing 11 of 11 rooms

View all photos for Room, 1 King Bed

Room, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.0 out of 10
Wonderful
(2 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

Deluxe Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

Room, 2 Queen Beds | In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(27 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(19 reviews)
  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

Suite, 1 Bedroom, Balcony | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom, Balcony

  • 97 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

Studio Suite, 1 King Bed | In-room safe, laptop workspace, blackout drapes, free WiFi

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 51 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

Suite, 1 Bedroom | In-room safe, laptop workspace, blackout drapes, free WiFi

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 110 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 29 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 29 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 33 sq m
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

In-room safe, laptop workspace, blackout drapes, free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

About the neighborhood

Located in Westown, a neighborhood in Milwaukee, The Trade, Autograph Collection is in the entertainment district. The area's natural beauty can be seen at Lake Michigan, while Harley-Davidson Museum and Henry W. Maier Festival Park are cultural highlights. Looking to enjoy an event or a game? See what's going on at Fiserv Forum or American Family Field. Visit our Milwaukee travel guide
Map
420 West Juneau Avenue, Milwaukee, WI, 53203

What's nearby

  • Fiserv Forum
    2 min walk - 0.1 miles
  • Turner Hall and the Milwaukee Turners
    3 min walk - 0.2 miles
  • Miller High Life Theatre
    8 min walk - 0.5 miles
  • Baird Center
    9 min walk - 0.5 miles
  • Riverside Theater
    11 min walk - 0.6 miles

Getting around

  • Michigan & Jackson Tram Stop
    6 min drive
  • Milwaukee Intermodal Station
    17 min walk
  • General Mitchell Intl. Airport (MKE)
    18 min drive

Restaurants

  • BMO Club
    1 min walk
  • Carson's Prime Steaks & Famous Barbecue
    2 min walk
  • Drink Wisconsinbly Craft Beer
    2 min walk
  • Good City Brewing-June
    2 min walk
  • State Street Pizza Pub
    5 min walk

About this property

The Trade, Autograph Collection

Upscale hotel near Fiserv Forum
The Trade, Autograph Collection provides amenities like 3 bars and 3 restaurants. Stay connected with free in-room WiFi.
Additional perks include:
  • Full breakfast (surcharge), valet parking (surcharge), and a 24-hour front desk
  • Smoke-free premises, luggage storage, and an elevator
  • A banquet hall and wedding services
  • Guest reviews say great things about the helpful staff and location
Room features
All 207 rooms include comforts such as laptop-friendly workspaces and air conditioning, as well as perks like free WiFi and safes.
Extra amenities include:
  • Recycling and LED light bulbs
  • Bathrooms with showers and hair dryers
  • 65-inch flat-screen TVs with digital channels
  • Wardrobes/closets, mini fridges, and heating

Similar properties

Indoor pool
Aloft Milwaukee Downtown
  • Pool
  • Pet friendly
  • Free WiFi
  • Restaurant
8.6 out of 10, Excellent, 1,005 reviews
Aloft Milwaukee Downtown
Compare similar properties

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • At least 80% lighting from LEDs
  • Banquet hall
  • Biodegradable coffee stirrers available
  • Built in 2023
  • Comprehensive recycling policy
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Rooftop garden
  • Smoking not allowed
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Energy-saving switches in guestrooms
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 100 lbs per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

Frequently asked questions

Is The Trade, Autograph Collection pet-friendly?

Yes, The Trade, Autograph Collection allows dogs (limit 2 total) with a maximum weight of up to 100 lbs per pet. There's a deposit of USD 125.00 per stay and a fee of USD 125.00 per accommodation, per stay. Service animals are exempt from fees.

How much is parking?

Valet parking is available for USD 62.00 per night.

What time is check-in at The Trade, Autograph Collection?

Check-in start time: 4:00 PM; Check-in end time: midnight.

What time is check-out at The Trade, Autograph Collection?

Check-out is at 11:00 AM.

Where is The Trade, Autograph Collection located?

Located in Westown, this hotel is within 1 mi (2 km) of Fiserv Forum and Harley-Davidson Museum. Lake Michigan is 1.5 mi (2.5 km) away. Michigan & Jackson Tram Stop is 22 minutes by foot and Clybourn & Jefferson Tram Stop is 22 minutes.

Have a question?

AI iconBeta

Get instant answers with AI powered search of property information and reviews.

Reviews

The Trade, Autograph Collection Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.8

Property conditions & facilities
Rating 10 - Excellent. 472 out of 567 reviews
Rating 8 - Good. 48 out of 567 reviews
Rating 6 - Okay. 28 out of 567 reviews
Rating 4 - Poor. 7 out of 567 reviews
Rating 2 - Terrible. 12 out of 567 reviews

Reviews

Verified

10/10 Excellent

Judith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Marquita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Eddie

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Shavada

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bars and restaurants nearby as well as right across the street from Fiserv Forum where the concert was that e were going. The restaurant on main floor was very good.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Crystal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with high-end finishes. Very clean. Right across the street from Fiserv Forum so it is the perfect location to stay if you are in Milwaukee for an event at Fiserv.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Rosana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade Hotel was an excellent stay. The location is fantastic—especially if you’re spending time downtown or near the Deer District—with easy access to everything. The design feels modern and elevated, with a great energy throughout the property. Service was warm, professional, and attentive, and the overall cleanliness and upkeep were on point. The rooms are comfortable, thoughtfully designed, and perfect for both relaxing and getting work done. A seamless experience from start to finish. I would absolutely stay here again when in Milwaukee.
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Joel

Liked: Cleanliness, amenities, property conditions & facilities
Great Room!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Justin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everything was excellent! The food, the room, the variety of food and drink options were perfect!
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Mark

Liked: Cleanliness, amenities, property conditions & facilities
Service was great. Brian and Krystal were fantastic in the Craft restaurant. Great rooms and very clean.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Jason

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, and great front desk staff.
Stayed 2 nights in Nov 2025
Verified

6/10 Okay

Pamela

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location of this hotel is exceptional. My room was underwhelming this time. The curtains are automated and didn’t close fully I didn't sleep well because of the light coming into the room. Then there were other minor things that added up to make this stay not as enjoyable as previous stays.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Tabitha

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
GREAT ROOM, GREAT FOOD, GREAT LOCATION!
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Joleen

Liked: Cleanliness, property conditions & facilities
Check in was great. They upgraded us so our rooms could be close. Rooms were very clean. We loved the Trade beer.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very convenient location to stay after watching a Bulls and Bucks game. Great place to stay. Next time I will stay longer to experience all of the hotel's amenities.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

AzureDee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean with very friendly staff
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Bill

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Clean room nice location
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Hans-Wilhelm

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent Place to Stay & the Staff were Amazing!
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Amaya

Liked: Cleanliness, amenities, property conditions & facilities
Great ambience & great food!
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location
Stayed 1 night in Jul 2025
Verified

8/10 Good

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice property. Good staff, nice bar and restaurant options
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Renee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location and restaurants
Stayed 1 night in Oct 2024