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New Road Hotel

Property class: 4

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Photo gallery for New Road Hotel

A modern hotel room with a large bed, a desk, and a view of the city through large windows. - New Road Hotel (London)
A multi-story hotel with a sign reading "NEW ROAD HOTEL". - New Road Hotel (London)
A rooftop terrace with a hot tub, seating area, and a view of the cityscape. - New Road Hotel (London)
A restaurant interior with tables, chairs, and a distinctive black and white striped chair. - New Road Hotel (London)
A modern bar area with seating, shelves of snacks, and a bar counter. - New Road Hotel (London)
Located close to East London Mosque and Brick Lane, New Road Hotel provides a coffee shop/cafe, an arcade/game room, and a library. The on-site British cuisine restaurant, Mr White's Chophouse, offers breakfast, brunch, lunch, dinner, and happy hour. Free in-room WiFi is available to all guests, along with dry cleaning/laundry services and a bar.

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free WiFi
  • Air conditioning
  • Business services
  • Bar

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Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Warehouse Double

A modern hotel room with a large bed, a TV, and a view of the city through large windows.

Warehouse Double

8.6 out of 10
Excellent
(30 reviews)
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Pocket Double

A modern hotel room with a large bed, a city view through a window, and a separate bathroom with a toilet and sink.

Pocket Double

8.8 out of 10
Excellent
(19 reviews)
  • 13 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Deluxe

A modern hotel room with a large bed, a built-in bench, a mirror, and a view of the city through large windows.

Warehouse Deluxe

8.4 out of 10
Very good
(8 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Loft with Terrace

A modern hotel room with a large bed, a seating area with chairs, a view of the city through a large window, and a patterned ceiling.

Loft with Terrace

8.8 out of 10
Excellent
(3 reviews)
  • City view
  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room

A hotel room with two beds, a blue bench, a TV, and a large window with a view of buildings.

Family Room

10.0 out of 10
Exceptional
(1 review)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 1 Large Twin Bed

View all photos for Warehouse Twin

A modern hotel room with two beds, a large window, and a view of the city.

Warehouse Twin

10.0 out of 10
Exceptional
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Large Twin Beds

View all photos for Loft with Spa Bath

A modern hotel room with a large bed, a TV, a bathroom with a bathtub, and a view of the city.

Loft with Spa Bath

  • 14 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft with Hot Tub and Terrace

A rooftop terrace with a sofa, a hot tub, and a city view.

Loft with Hot Tub and Terrace

9.0 out of 10
Wonderful
(2 reviews)
  • 16 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Twin

A hotel room with two beds, a large window, and a modern design.

Warehouse Twin

  • Sleeps 2
  • 2 Twin Beds

View all photos for Family Room

A hotel room with two beds, a seating area, a large window, and a television.

Family Room

  • Sleeps 4
  • 1 Double Bed and 1 Twin Bed

View all photos for Warehouse Deluxe

A modern hotel room with a large bed, a desk, and a view of the city through large windows.

Warehouse Deluxe

  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Loft with Terrace

A modern hotel room with a large bed, a seating area with chairs, a view of the city through a large window, and a patterned ceiling.

Deluxe Loft with Terrace

  • City view
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

About the neighborhood

Located in Tower Hamlets, a neighborhood in London, New Road Hotel is near the airport and near a metro station. ABBA Arena and The Arena are cultural highlights, and some of the area's notable landmarks include East London Mosque and Tower of London. Looking to enjoy an event or a game? See what's going on at London Stadium, or consider Excel London for a night out. Visit our London travel guide
Map
103-107 New Road, London, England, E1 1HJ

What's nearby

  • A mosque with a crescent moon on top, silhouetted against a sunset sky.
    East London Mosque
    6 min walk - 0.4 miles
  • A street with shops, including Brick Lane Bookshop and Oh Baby London.
    Brick Lane
    7 min walk - 0.4 miles
  • A sunset over a river with a camera on a tripod capturing the scene.
    Financial District
    10 min walk - 0.6 miles
  • A historic building with clock towers and arched windows at night.
    Liverpool Street
    16 min walk - 0.9 miles
  • A historic stone castle with a large arched entrance, a tall tower, and a weather vane.
    Tower of London
    17 min walk - 1.0 mile

Getting around

  • Whitechapel Underground Station
    4 min walk
  • Shadwell Station
    12 min walk
  • London City Airport (LCY)
    23 min drive

Restaurants

  • Greggs
    3 min walk
  • Tayyabs
    1 min walk
  • Ambala
    1 min walk
  • Nucleus @ Blizzard Institute
    2 min walk
  • Good Samaritan
    2 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Comprehensive food waste policy
  • Double-glazed windows
  • Locally-owned and organized tours and activities
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Iron/ironing board on request
  • Laptop workspace
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
1 child, up to the age of 2 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for GBP 40.0 per night

Property payment types

  • American Express
  • Mastercard
  • Visa

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Frequently asked questions

Is New Road Hotel pet-friendly?

No, only service animals are welcome at the property.

How much is parking?

This property doesn't offer parking.

What time is check-in at New Road Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at New Road Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is New Road Hotel located?

This family-friendly London hotel is located near the airport, within a 10-minute walk of East London Mosque and Brick Lane. Tower of London and ABBA Arena are also within 3 mi (5 km). Whitechapel Underground Station and Whitechapel Overground Station are within a 5-minute walk.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

New Road Hotel Reviews

8.4

Very Good

9.0

Cleanliness

8.2

Amenities

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 518 out of 1004 reviews
Rating 8 - Good. 289 out of 1004 reviews
Rating 6 - Okay. 113 out of 1004 reviews
Rating 4 - Poor. 43 out of 1004 reviews
Rating 2 - Terrible. 41 out of 1004 reviews

Reviews

Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel, comfortable and clean!
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely modern hotel. Lovely rooms. Great food.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great lil hotel, simple, clean, good size, perfect for a trip to London
Stayed 2 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfectly situated Hotel,very polite and helpful on arrival and were always attentive and at hand when needed.
Stayed 1 night in Aug 2026
Verified review

2/10 Terrible

Liked: Cleanliness, staff & service, property conditions & facilities
There is a lot cheap restaurants nearly hotel, very good transportation. There is underground breakfast is low.
Stayed 10 nights in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a lovely stay, the staff were helpful and friendly.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing hotel, staff we're very friendly and my room was very clean. Would definitely recommend!
Stayed 3 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We stayed for one night while in london and the hotel was so nice. Very clean and friendly staff. We had breakfast there as well and the food was excellent.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel to stay in for the weekend. Staff were friendly and the bed was enormous and very comfy. The breakfast these guys served is great too
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
The hotel was nice but the location was not ideal. Not much to do and in the evening it didn’t feel as safe as I expected. But the rooms were great and the staff was very nice.
Stayed 4 nights in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
clean rooms, lovely staff!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean, modern and quiet. AC kept the room just right and breakfast was very good.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was very clean, nice additional extras (games room), and convenient location, just a 5 minute walk from Whitechapel station.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic location, literally half the price of other hotels in the city. A converted textile factory retaining many of the old features. Staff were very friendly and helpful and our bed was super-sized and super-comfortable!
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bang on location - very clean and tidy. I thought the whole experiance was great value
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is not as far out as one might think with Whitechapel tube giving fast access to Tottenham Court Road and the 15 and 205 buses connecting with Aldywch and Marble Arch. The area is safe and with great food options and full of real Londoners not American tourists! The hotel breakfast was of a high quality and the room very comfortable. Tea and coffee is from a machine on each floor and there is a vending machine on one floor as well as a nice roof area on floor 4.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff was so nice. I really enjoyed my stay.
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel, funky minimalist room design. Public areas/bar/restaurant design also super looking as was food. Great value and convenient to tube. Would definitely return
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We chose the hotel initially sight unseen but based on reviews, and we were more than satisfied. Our room was just enough for our needs- king sized bed, bathroom with essentials, and quiet at night despite being in a busy London neighborhood. The staff at the hotel was fantastic- if we needed something extra it was always providers. Our room was always cleaned every days. We tried the bar, the in house restaurant (SPECTACULAR SUNDAY ROAST!!!!!) and had a great fryup on our last day there. Great hotel for your money. Beautiful design aesthetic!
Stayed 7 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Me and my son stayed at this hotel because it’s very close to the hospital.. now this hotel was amazing. It was nice welcoming and very clear. The shower was great the games room went down so well with my son he loved it in there I also think it’s a great have. We really enjoy our stay here
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
friendly staff and clean room. Perfect for 1 night stay.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room with nice balcony, helpful staff, great location
Stayed 3 nights in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel - friendly staff - close to tube
Stayed 2 nights in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Close to the underground, quit rooms. Staff nice and welcoming. The shower had stained glass, worked for us as a couple, but won't work for a family. Too fee shelves, no dresser or cabinets, no fridge. Overall we enjoyed our stay
Stayed 5 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Clean room, great location, staff very friendly
Stayed 2 nights in Dec 2025