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New Road Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop

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Photo gallery for New Road Hotel

Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Yoga
Loft (Spa bath) | Hypo-allergenic bedding, in-room safe, desk, laptop workspace
Loft, Hot Tub | Terrace/patio
Serves breakfast, lunch, and dinner
New Road Hotel, near the Tower of London, offers a modern retreat with Mr White's Chophouse serving authentic British cuisine. Enjoy a cozy library, arcade/game room, free WiFi, and dry cleaning services. The helpful staff consistently impress visitors.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • 24/7 front desk
  • Housekeeping
  • Air conditioning
  • Laundry

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Pocket Room

Pocket Room | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Pocket Room

8.6 out of 10
Excellent
(12 reviews)

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Eco-friendly toiletries
Hair dryer
  • 13 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Twin

Warehouse Twin | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Twin

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Eco-friendly toiletries
  • 16 sq m
  • Sleeps 2
  • 2 Large Twin Beds

View all photos for Loft, Hot Tub

Loft, Hot Tub | Terrace/patio

Loft, Hot Tub

10.0 out of 10
Exceptional
(1 review)

Highlights

Terrace
Soundproofed
Private outdoor hot tub
Air conditioning
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 16 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft (Spa bath)

Loft (Spa bath) | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft (Spa bath)

Highlights

Furnished balcony
Soundproofed
Air conditioning
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Hair dryer
  • 14 sq m
  • Sleeps 2
  • 1 Double Bed

View all photos for Loft, Terrace

Loft, Terrace | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Loft, Terrace

Highlights

Terrace
Soundproofed
Air conditioning
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Eco-friendly toiletries
  • 14 sq m
  • City view
  • Sleeps 2
  • 1 Double Bed

View all photos for Warehouse Family

Warehouse Family | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse Family

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Eco-friendly toiletries
  • 26 sq m
  • Sleeps 4
  • 1 Double Bed and 1 Large Twin Bed

View all photos for Warehouse K

Warehouse K | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse K

8.8 out of 10
Excellent
(24 reviews)

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Eco-friendly toiletries
  • 14 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Warehouse X

Warehouse X | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Warehouse X

9.0 out of 10
Wonderful
(6 reviews)

Highlights

Soundproofed
Air conditioning
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
Eco-friendly toiletries
Hair dryer
  • 15 sq m
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

Map
103-107 New Road, London, England, E1 1HJ

What's nearby

  • Brick Lane - 7 min walk - 0.4 miles
  • Tower of London - 16 min walk - 0.9 miles
  • Tower Bridge - 3 min drive - 1.1 miles
  • London Bridge - 5 min drive - 1.7 miles
  • O2 Arena - 8 min drive - 3.5 miles

Getting around

  • Whitechapel Underground Station - 4 min walk
  • Shadwell Station - 12 min walk
  • London City Airport (LCY) - 23 min drive

Restaurants

  • ‪BEX COFFEE - ‬2 min walk
  • ‪Tayyabs - ‬1 min walk
  • ‪Ponchokhana - ‬3 min walk
  • ‪Eat Well at Royal London - ‬4 min walk
  • Etre

About this property

New Road Hotel

Upscale family-friendly hotel near Brick Lane
Located close to East London Mosque and Tower of London, New Road Hotel provides a coffee shop/cafe, an arcade/game room, and a library. The on-site British cuisine restaurant, Mr White's Chophouse, offers breakfast, brunch, lunch, dinner, and happy hour. In addition to dry cleaning/laundry services and a bar, guests can connect to free in-room WiFi.
You'll also find perks like:
  • Cooked-to-order breakfast (surcharge), express check-out, and an elevator
  • A front-desk safe, smoke-free premises, and luggage storage
  • A porter/bellhop, a 24-hour front desk, and secured bicycle storage
  • Guest reviews speak highly of the helpful staff and location
Room features
All 80 rooms feature comforts such as laptop-friendly workspaces and air conditioning, as well as thoughtful touches like free WiFi and safes. Guest reviews highly rate the clean rooms at the property.
Other conveniences in all rooms include:
  • Recycling and LED light bulbs
  • Bathrooms with eco-friendly toiletries and hair dryers
  • 49-inch flat-screen TVs with cable channels
  • Daily housekeeping, electrical adapters/chargers, and desks

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Food and drink

  • Cooked-to-order breakfast available for a fee 6:30 AM to 10:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; GBP 16.95 for adults and GBP 16.95 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Snack bar/deli

Restaurants on site

  • Bar
  • Cereal Grind Coffee Shop
  • Mr White's Chophouse

Things to do

  • Arcade/game room
  • Bicycle storage
  • Billiards/pool table
  • Library
  • TV in common areas

Family friendly

  • Arcade/game room
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • 2 meeting rooms
  • 431 square feet of conference space
  • Coworking space

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator
  • Grab bar near toilet
  • Low-height counter and sink
  • Raised toilet seat
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessibility
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • At least 80% lighting from LEDs
  • Banquet hall
  • Comprehensive food waste policy
  • Comprehensive recycling policy
  • Double-glazed windows
  • Eco-friendly cleaning products used
  • Locally-owned and organized tours and activities
  • Rooftop garden
  • Smoking not allowed
  • Vegan dining options
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 49-inch flat-screen TV with cable channels

Food and drink

  • Champagne service

More

  • Air conditioning
  • Bulk dispensers for toiletries
  • Connecting rooms available
  • Desk
  • Eco-friendly toiletries
  • Electrical adapters
  • Energy-saving switches in guestrooms
  • Iron/ironing board on request
  • Laptop workspace
  • LED lighting
  • Recycling
  • Safe
  • Soundproofed rooms
  • Water-efficient toilets

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 72 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
1 child, up to the age of 2 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for GBP 40.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 16.95 for adults and GBP 16.95 for children
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 40.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and mobile payments; cash is not accepted
Mobile payment options include: Google Pay and Apple Pay
Cashless transactions are available
This property uses eco-friendly cleaning products
Safety features at this property include a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

New Road Hotel London
New Road London
New Road Hotel Hotel
New Road Hotel London
New Road Hotel Hotel London

Frequently asked questions

Is New Road Hotel pet-friendly?

No, only service animals are welcome at the property.

How much is parking at New Road Hotel?

This property doesn't offer parking.

What time is check-in at New Road Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at New Road Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is New Road Hotel located?

This family-friendly London hotel is located near the airport, within a 10-minute walk of East London Mosque and Brick Lane. Tower of London and ABBA Arena are also within 3 mi (5 km). Whitechapel Underground Station and Whitechapel Overground Station are within a 5-minute walk.

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New Road Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 520 out of 1005 reviews
Rating 8 - Good. 311 out of 1005 reviews
Rating 6 - Okay. 108 out of 1005 reviews
Rating 4 - Poor. 38 out of 1005 reviews
Rating 2 - Terrible. 28 out of 1005 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

10/10 Excellent

Blair

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved it & especially the rooftop
Stayed 3 nights in Aug 2025

8/10 Good

Gorete

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Enjoyed the stay and the staff were great.
Stayed 2 nights in Jun 2025

6/10 Okay

Marta

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice staff.
Stayed 3 nights in Aug 2025

10/10 Excellent

Marquitta

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was fairly new, clean and modern. The food was delicious, I loved their mocktail menu. The staff was super friendly.
Stayed 3 nights in Jul 2025

8/10 Good

Gracie

Liked: Cleanliness, staff & service, property conditions & facilities
Great location for staying in London for the night. Walkable to Brick Lane and Whitechapel station is only a 4 minute walk away so great for accessing London. Area is safe.
Stayed 1 night in Aug 2025

10/10 Excellent

Cornelis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice rooms, good (and free/cheap) amenities, kind staff, nice breakfast
Stayed 1 night in Jun 2025

8/10 Good

Denise

Liked: Amenities
This hotel is a no frills hotel, ideal for a stopover. Lovely helpful staff. Rooms very clean, neat tidy and functional.
Stayed 1 night in Jul 2025

8/10 Good

Randy

Liked: Cleanliness, staff & service, property conditions & facilities
Hotel is beautiful in the neighborhood can be appear unsafe however it's a strong muslim community. The beds are loft style so you need to be aware of that for a single business traveler excellent and for two people excellent lots of power and good Internet connection. pretty great amenities library and work area to work plenty of power. excellent and courteous staff willing to do whatever they can to make you feel welcome and accommodated.
Stayed 2 nights in Jul 2025

10/10 Excellent

Dorota

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice hotel close to Tower bridge (15-20 minutes walk) The rooms are nice, pretty new but small. We had a Warehouse k, and barely had enough space to put our suitcase. However, they are clean and modern, and was what we needed for our London visit. The breakfast is included and very good The staff is very friendly. The hotel is also walking distance from the metro, but it is not the nicest neighbourhood.
Stayed 5 nights in Jul 2025

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wow what a beautiful boutique hotel. The bed was huge and very comfortable, had a great night sleep, the room had air conditioning so the temperature was always nice. Great wet room shower including all top quality body and shampoo/conditioner. The food, we had breakfast and dinner was spectacular, cooked perfectly. All the staff were excellent, professional, very friendly and helpful. The hotel including rooms and all areas is beautiful, all work, design and style are of a very high standard. We thoroughly enjoyed our stay and would highly recommend staying there. Thank you to all for making our stay so very enjoyable. Look forward to coming back. Access around London is very easy the hotel is about 5 min walk from Whitechapel station, there is a huge market outside the station.
Stayed 1 night in Aug 2025

10/10 Excellent

Shahiba

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good stay as always.
Stayed 1 night in Apr 2025

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
What I’ve liked most are the kind, helpful staff. Our roomis clean & comfortable. Breakfast was good.
Stayed 1 night in May 2025

10/10 Excellent

Shahiba

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Easily accessible to central, good transport options, loads of halal food everywhere.
Stayed 2 nights in Apr 2025

10/10 Excellent

Carlos

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had a really nice stay at the NRH, everything in the room was clean and the location was conveniently close to the train stations. I would stay here again.
Stayed 4 nights in Feb 2025

10/10 Excellent

Jo

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Fab place to stay

Close to Whitechappel tube, funky room, roomy walk in shower, great value for money. Would definitely recommend if staying in East London
Stayed 1 night in Mar 2025

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, property conditions & facilities
Very clean hotel and rooms. Friendly and helpful staff. Super close to transportation - underground and buses.
Stayed 2 nights in Mar 2025

8/10 Good

Ian

Pretty good
Stayed 3 nights in Mar 2025

10/10 Excellent

Pj

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, room and facilities.
Stayed 2 nights in Oct 2024

10/10 Excellent

Bruce

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice friendly staff and unique Hotel. The Room clean and comfortable. Short walk to the Station.
Stayed 3 nights in Feb 2025

10/10 Excellent

Bruce

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This Hotel is great, nice friendly staff. Food is Super. Room nice and snug. No problems i would stay again.
Stayed 3 nights in Feb 2025

6/10 Okay

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice room but very noisy

Room was great, staff friendly but it was very loud at night. I chose the room as it said it was soundproofed but the window is not soundproofed so we didn’t sleep well because of the noises of traffic, sirens and people outside.
Stayed 1 night in May 2025

10/10 Excellent

MARIA

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice hotel, clean and cute
Stayed 3 nights in Oct 2024

6/10 Okay

Cecilia

Liked: Cleanliness
not sure why the toilet is in the shower but the water overflowed into the room...doesnt make sense.
Stayed 6 nights in Jun 2025

10/10 Excellent

lisa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I have stayed here several times - the staff are so kind & helpful its a cool hotel & very comfortable. I will stay here again..
Stayed 2 nights in Nov 2024

10/10 Excellent

Hannah L

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

A new favorite of mine

I don't usually stay in the Whitechapel area but I thought I'd give it a try. I love the modern feel and yet staying true to the roots of the former textile factory. Great staff and service. Love the Yoga rooftop facility - plus each floor has coffee machines. I'll definitely stay again.
Stayed 1 night in May 2025