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Haymarket Hotel, Firmdale Hotels

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A row of tables with white tablecloths and potted plants, set against a building with a striped awning and a sign that reads "BRUMUS BAR & RESTAURANT". - Haymarket Hotel, Firmdale Hotels (London)
Exterior - Haymarket Hotel, Firmdale Hotels (London)
LED TV - Haymarket Hotel, Firmdale Hotels (London)
Indoor pool - Haymarket Hotel, Firmdale Hotels (London)
A cozy outdoor seating area with wicker furniture, a table with a teapot, and a potted plant. - Haymarket Hotel, Firmdale Hotels (London)
Luxury
5.0 star property
9.8

Exceptional

Stylish retreat with indoor pool

Vibrant colors and playful patterns fill the boutique lobby, setting the tone for a whimsical London stay. Downstairs, a large indoor pool with bar creates an urban oasis. Attentive concierge staff arrange theater tickets for nearby West End shows, just steps from the central location.

Popular amenities

  • Spa
  • Free WiFi
  • Restaurant
  • Air conditioning
  • Gym

Room options

View all photos for Luxury Room

Luxury Room | Egyptian cotton sheets, hypo-allergenic bedding, down comforters

Luxury Room

10.0 out of 10
Exceptional
(16 reviews)
  • 32 sq m
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room

Deluxe Room | Egyptian cotton sheets, hypo-allergenic bedding, down comforters

Deluxe Room

9.8 out of 10
Exceptional
(20 reviews)
  • 39 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Luxury Junior Suite

Egyptian cotton sheets, hypo-allergenic bedding, down comforters

Luxury Junior Suite

10.0 out of 10
Exceptional
(8 reviews)
  • 47 sq m
  • Sleeps 3
  • 1 King Bed

View all photos for Deluxe Junior Suite

Deluxe Junior Suite | Egyptian cotton sheets, hypo-allergenic bedding, down comforters

Deluxe Junior Suite

10.0 out of 10
Exceptional
(3 reviews)
  • 48 sq m
  • Sleeps 4
  • 1 King Bed

View all photos for One Bedroom Suffolk Suite

One Bedroom Suffolk Suite | Egyptian cotton sheets, hypo-allergenic bedding, down comforters

One Bedroom Suffolk Suite

  • 86 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed

View all photos for Junior Terrace Suite

Junior Terrace Suite | Egyptian cotton sheets, hypo-allergenic bedding, down comforters

Junior Terrace Suite

10.0 out of 10
Exceptional
(1 review)
  • Sleeps 4
  • 1 King Bed

View all photos for Junior Suite, Accessible (Luxury)

Egyptian cotton sheets, hypo-allergenic bedding, down comforters

Junior Suite, Accessible (Luxury)

  • Sleeps 3
  • 1 King Bed

About the neighborhood

Located in London City Centre, a neighborhood in London, Haymarket Hotel, Firmdale Hotels is near a metro station. Wimbledon Tennis Club and Twickenham Stadium are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Hyde Park and Thames River. Looking to enjoy an event or a game? See what's going on at Royal Albert Hall or Lord's Cricket Ground. Visit our London travel guide
Map
1 Suffolk Place, London, England, SW1Y 4HX

What's nearby

  • Leicester Square
    Leicester Square
    1 min walk - 0.1 miles
  • Regent Street
    Regent Street
    1 min walk - 0.1 miles
  • Piccadilly Circus
    Piccadilly Circus
    3 min walk - 0.2 miles
  • Piccadilly
    Piccadilly
    3 min walk - 0.2 miles
  • Trafalgar Square
    Trafalgar Square
    3 min walk - 0.2 miles

Getting around

  • Piccadilly Circus Underground Station
    4 min walk
  • Charing Cross Station
    6 min walk
  • Gatwick Airport (LGW)
    94 min drive

Restaurants

  • Japan Centre
    3 min walk
  • Panton Yokocho
    3 min walk
  • The Admiralty
    3 min walk
  • St James Bar
    2 min walk
  • Estiatorio Milos
    3 min walk

About this property

Haymarket Hotel, Firmdale Hotels

Luxury boutique hotel near Trafalgar Square
A short walk from Leicester Square and Piccadilly Circus, Haymarket Hotel, Firmdale Hotels provides a library, dry cleaning/laundry services, and a bar. Treat yourself to spa services, such as a massage or a facial. The on-site restaurant, Brumus Bar and Restaurant, offers breakfast, lunch, dinner, and light fare. Stay connected with free in-room WiFi, and guests can find other amenities such as a gym.
You'll also enjoy the following perks during your stay:
  • An indoor pool
  • Full breakfast (surcharge), babysitting (surcharge), and a banquet hall
  • Luggage storage, tour/ticket assistance, and free newspapers
  • A front-desk safe, meeting rooms, and laundry services
  • Guest reviews say great things about the helpful staff
Room features
All 53 individually furnished rooms offer comforts such as 24-hour room service and pillow menus, in addition to thoughtful touches like air conditioning and bathrobes.
More amenities include:
  • Hypo-allergenic bedding, Egyptian cotton sheets, and Tempur-Pedic beds
  • Bathrooms with designer toiletries and hair dryers
  • LED TVs with satellite channels
  • Daily housekeeping and desks

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Weekday full breakfast available 7:00 AM to 11:00 AM for a fee: GBP 28 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Brumus Bar and Restaurant

Things to do

  • Gym
  • Indoor pool
  • Library

Family friendly

  • Babysitting (surcharge)
  • Indoor pool
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service
  • Wedding services

Business services

  • Meeting rooms

Spa

  • 2 treatment rooms
  • Facials
  • In-room massages

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Assistive listening devices
  • Elevator
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 1 building
  • 5 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Egyptian cotton sheets
  • Hypo-allergenic bedding
  • Pillow menu
  • Tempur-Pedic mattress

Bathroom

  • Bathrobes
  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • LED TV with satellite channels

Food and drink

  • 24-hour room service
  • Free bottled water
  • Minibar

More

  • Air conditioning (climate-controlled)
  • Desk
  • Free daily newspapers
  • Individual decor
  • Individual furnishings
  • Iron/ironing board on request
  • Safe

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Contactless check-in available
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 78.0 per night

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately GBP 28 per person
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: GBP 78.0 per night
  • Service fee: 5 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, a first aid kit, and window guards

We should mention

Reservations are required for massage services; reservations can be made by contacting the property prior to arrival, using the contact information on the booking confirmation
Only registered guests are allowed in the guestrooms

Frequently asked questions

Does Haymarket Hotel, Firmdale Hotels have a pool?

Yes, this property has an indoor pool.

Is Haymarket Hotel, Firmdale Hotels pet-friendly?

No, pets are not allowed at this property.

How much is parking?

This property doesn't offer parking.

What time is check-in at Haymarket Hotel, Firmdale Hotels?

Check-in start time: 3 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Haymarket Hotel, Firmdale Hotels?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Haymarket Hotel, Firmdale Hotels located?

Located in London City Centre, this luxury hotel is within a 5-minute walk of Regent Street, Trafalgar Square, and Piccadilly Circus. Leicester Square and Piccadilly are also within 5 minutes. Piccadilly Circus Underground Station is only a 4-minute walk and Charing Cross Underground Station is 5 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Haymarket Hotel, Firmdale Hotels Reviews

9.8

Exceptional

10

Cleanliness

9.8

Location

9.8

Staff & service

10

Property conditions & facilities
Rating 10 - Excellent. 528 out of 574 reviews
Rating 8 - Good. 34 out of 574 reviews
Rating 6 - Okay. 7 out of 574 reviews
Rating 4 - Poor. 3 out of 574 reviews
Rating 2 - Terrible. 2 out of 574 reviews

Reviews

Verified

10/10 Excellent

Ramon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Loved the hotel Great location.
Stayed 7 nights in Mar 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service
Superb location. Very helpful and friendly staff. Beautiful rooms and common areas.
Stayed 4 nights in Apr 2026
Verified

10/10 Excellent

Katsuya

Liked: Cleanliness, amenities, property conditions & facilities
Friendly staff, serious swimming pool and beautifully decorated room and the public areas with arts.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Katsuya

Liked: Cleanliness, amenities, property conditions & facilities
Friendly staff, full scale swimming pool and beautifully decorated room and the public spaces. I would like to stay on the future London visits.
A lovely room!
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Marcia

Liked: Cleanliness, amenities
Well designed facilities, very clean, excellent staff.
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Elisabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful property and the pool is amazing!!!
Stayed 4 nights in Mar 2025
Verified

10/10 Excellent

Teila

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Absolutely beautiful hotel with a great location to wander and sightsee. Staff was incredibly attentive. Breakfast was fabulous and afternoon drinks and music was a nice break from the busy touring
Stayed 4 nights in Aug 2025
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Beautiful pool
Stayed 4 nights in Sep 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
Great location, clean property, excellent service. Great food
Stayed 3 nights in Jun 2025
Verified

10/10 Excellent

Jill

Liked: Amenities
Disliked: Cleanliness, staff & service
Great spot near the West End. The staff, especially the concierge were very helpful. The rooms were spacious and lovely. The 60 foot gorgeous indoor pool was a wonderful addition!
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Maurice

Liked: Cleanliness, amenities, property conditions & facilities
Superb staff, location and property
Stayed 4 nights in May 2025
Verified

10/10 Excellent

Marc

Liked: Cleanliness, amenities, property conditions & facilities
one of the best Firmdale properties. Great lobby and crazy pool and bar
Stayed 5 nights in Jul 2025
Verified

10/10 Excellent

sera

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Haymarket is a little slice of luxurious heaven. This hotel is my go to when visiting London. Stylish, warm welcoming and centrally located, this beautifully designed hotel has every amenity, and offers elevated comfort. The staff are incredible, always welcoming and so attentive. The rooms are beautifully appointed and so comfortable with gorgeous beds, and linens. The bar and restaurant are fantastic and the hotel pool is wonderful.
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Victoria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic hotel with every detail in excellent condition and with thoughtful features throughout. Quite with high comfort and amazing staff.
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Brad

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Fantastic Hotel! Immaculately clean, very quiet rooms, friendly helpful staff, excellent bar and restaurant. This hotel as well as Hamyard are absolute gems in London, we will be back!
Stayed 3 nights in May 2025
Verified

10/10 Excellent

Gary

Liked: Cleanliness, property conditions & facilities, room comfort
Amazing as always , staff are absolutely fabulous
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Spacious rooms, well designed interiors, good breakfast
Stayed 1 night in Sep 2024
Verified

10/10 Excellent

Victoria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A wonderful hotel in a great, central location
Stayed 6 nights in Jul 2024
Verified

10/10 Excellent

Francisco

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excellent

Excellent hotel. Great staff. Spacious room
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Myia

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was gorgeous with a friendly staff. Would stay there again.
Stayed 3 nights in Feb 2024
Verified

10/10 Excellent

Sherri

Liked: Cleanliness, amenities, property conditions & facilities
Charming boutique hotel. Great service. Gorgeous decor!
Stayed 3 nights in May 2025
Verified

10/10 Excellent

Leah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Haymarket exceeded my expectations. The staff were excellent, great location and beautiful hotel.
Stayed 2 nights in Apr 2025
Verified

10/10 Excellent

Katherine

Liked: Cleanliness, amenities, property conditions & facilities
We had a woderful stay at the Haymarket. From check in to check out everything was perfect. Our room, the servivce and the facilities were all top notch. Cannot wait to return.
Stayed 3 nights in May 2025
Verified

10/10 Excellent

Aziz

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Incredible five star service, every aspect of our stay was amazing!! Thank you
Stayed 2 nights in Jul 2025
Verified

10/10 Excellent

Ashley

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Would stay again!

We loved the location of this hotel. It was a fabulous jumping off point for many spots in London and the hotel itself was a lovely respite. Great staff and restaurants within the property.
Stayed 3 nights in Mar 2024