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Gem Fitzrovia Hotel

4.0 star property
After exploring The British Museum or shopping at Piccadilly Circus, travelers relax and enjoy breakfast at XX-XXVIII Restaurant.

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Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night - Gem Fitzrovia Hotel (London)
A room with a green leather sofa, a wooden table, and a patterned carpet. - Gem Fitzrovia Hotel (London)
A spacious lobby with leather seating, a reception desk, and a chandelier. - Gem Fitzrovia Hotel (London)
A hotel room with a neatly made bed, a tray of breakfast items, a vase with flowers, and a window with curtains. - Gem Fitzrovia Hotel (London)
A hotel entrance with a red wooden door, glass doors, and a staircase with golden handrails. - Gem Fitzrovia Hotel (London)
Gem Fitzrovia Hotel, in the heart of Fitzrovia, offers a comfortable base for families and solo travelers. Enjoy international dishes at XX-XXVIII Restaurant or grab coffee at the cafƩ. Helpful staff and a location near Oxford Circus make city exploration effortless.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Business services
  • Bar

Room options

Available filters for rooms
Showing 9 of 9 rooms

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2
  • Free WiFi

View all photos for Superior Double Room

A hotel room with a large bed, two bedside tables, a nightstand, a wooden headboard, a door, and a wall-mounted lamp.

Superior Double Room

8.6 out of 10
Excellent
(57 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
  • Free WiFi

View all photos for Superior Twin Room

A hotel room with two beds, a desk, a chair, a TV, and a window with curtains.

Superior Twin Room

8.8 out of 10
Excellent
(24 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds
  • Free WiFi

View all photos for Executive Double Room

A hotel room with a large bed, a desk with a chair, a television, and a window with curtains.

Executive Double Room

9.4 out of 10
Exceptional
(9 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed
  • Free WiFi

View all photos for Executive Twin Room

A hotel room with two beds, a desk, and a chair.

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds
  • Free WiFi

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.4 out of 10
Very good
(6 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed
  • Free WiFi

View all photos for Superior Single Room

A hotel room with a large bed, bedside tables, a desk with a chair, a mirror, and a wardrobe.

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1
  • Free WiFi

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2
  • Free WiFi

About the neighborhood

Located in London City Centre, a neighborhood in London, Gem Fitzrovia Hotel is in a shopping district and near the airport. Oxford Circus and Piccadilly Circus are notable landmarks and London Eye is a popular area attraction. Looking to enjoy an event or a game while in town? See what's going on at Wembley Stadium. Spend some time exploring the area's activities, including winery tours. Guests appreciate the hotel's convenience to public transportation: Great Portland Street Underground Station is 3 minutes by foot and Regent's Park Underground Station is 6 minutes. Visit our London travel guide
Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • A historic building with a clock tower and a statue at the entrance.
    Portland Place
    1 min walk - 0.1 miles
  • A BT tower in a narrow street flanked by brick buildings.
    BT Tower
    3 min walk - 0.2 miles
  • Cavendish Venues - 44 Hallam Street, W1
    1 min walk - 0.1 miles
  • Royal Institute of British Architects
    3 min walk - 0.2 miles
  • Crescent Gardens
    3 min walk - 0.2 miles

Getting around

  • Great Portland Street Underground Station
    3 min walk
  • London Euston Station
    15 min walk
  • Heathrow Airport (LHR)
    51 min drive

Restaurants

  • Caravan Fitzrovia
    2 min walk
  • Kibele Restaurant & Bar
    1 min walk
  • The Junction Bar & Restaurant
    1 min walk
  • The Ship
    3 min walk
  • The Albany
    3 min walk

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  • Free WiFi
  • Restaurant
  • Air conditioning
  • Breakfast available
8.6 out of 10, Excellent, 1,003 reviews
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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much is parking?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus, and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Gem Fitzrovia Hotel Reviews

8.8

Excellent

9.2

Cleanliness

8.6

Amenities

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 594 out of 1014 reviews
Rating 8 - Good. 287 out of 1014 reviews
Rating 6 - Okay. 75 out of 1014 reviews
Rating 4 - Poor. 42 out of 1014 reviews
Rating 2 - Terrible. 16 out of 1014 reviews

Reviews

Verified

10/10 Excellent

Sara

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, friendly staff and comfortable accommodation.
Stayed 4 nights in Jun 2026
Verified

10/10 Excellent

Lee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel with good breakfast in a convenient location
Stayed 3 nights in Jun 2026
Verified

10/10 Excellent

Geoffrey

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely stay in a highly convenient, central location. Good breakfast buffet too.
Stayed 5 nights in May 2026
Verified

10/10 Excellent

Debra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent value for money. Staff were amazing. Fabulous location and super breakfast.
Stayed 1 night in May 2026
Verified

10/10 Excellent

Edward

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast, lovely air conditioned room in the heatwave. Great location
Stayed 4 nights in May 2026
Verified

10/10 Excellent

terry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was great
Stayed 1 night in May 2026
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is beautifully renovated, and is located in a very nice location near nice boutique restaurants and not from great shopping! The rooms were Very clean and updated/comfortable. We would definitely stay there again when in London.
Stayed 3 nights in May 2026
Verified

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ideal location. Great value.
Stayed 1 night in May 2026
Verified

10/10 Excellent

Kim

Everything was excellent, staff is friendly hotel is well located.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Carmen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were wonderful , very helpful. I will definitely stay in this hotel again. It was perfect location For my 07:00 am meeting at one of the consulates in Portland place .
Stayed 1 night in May 2026
Verified

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel with very helpful and attentive staff. Breakfast was excellent! The hotel doesnā€™t provide washcloths, though.
Stayed 7 nights in May 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had such a wonderful time. The room was quiet and the staff were great. The location of the hotel is fantastic.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A wee gem of a hotel with a fantastic location. Super clean, spacious rooms, staff were excellent
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Catherine

Liked: Cleanliness, amenities, property conditions & facilities
Excellent service, room, friendly staff and great location
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Natalie Tasha

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I really loved staying in this hotel. The area was quiet and safe and close to 3
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Darren

Liked: Cleanliness
Fantastic location, clean rooms and great breakfast would highly recommend
Stayed 16 nights in Dec 2025
Verified

10/10 Excellent

Katina

Liked: Cleanliness, staff & service, amenities
Room was clean, staff friendly and welcoming and it is on a great location.
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Ewan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in an amazing area of London. Very clean, nice rooms, super breakfast where the staff were an absolute delight. Highly recommended.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Gem Fitzrovia is an older hotel that has been updated. Our room was very comfortable, clean and quiet. Small bathroom, but a generous walk-in shower. Shampoo, cream rinse, bath gel, hand soap and lotion provided. A full English breakfast is offered. The hotel is surrounded by a variety of restaurants, and is within walking distance to Oxford Street.
Stayed 6 nights in May 2026
Verified

10/10 Excellent

sue

Liked: Cleanliness, amenities, property conditions & facilities
Great hotel, great location
Verified

10/10 Excellent

Mandy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Always a pleasure to stay at this hotel. Lovely room, great location and very friendly staff, particularly those in the breakfast room. Delicious breakfast and copious amounts of great coffee. We will return next year šŸ˜Š
Stayed 3 nights in Mar 2026
Verified

6/10 Okay

Sheri

Location was good, but Iā€™m not sure how this is ranked as a 4 star hotel.
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

Kenneth

Liked: Cleanliness, staff & service, amenities
Great location, great service, helpful staff.
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Russell

Liked: Cleanliness, staff & service, amenities
Room was very nice
Stayed 1 night in Feb 2026
Verified

8/10 Good

Maneerat

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff, spacious room , great cleanliness, excellent location , old school and elegance. We love it
Stayed 1 night in Mar 2026