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Gem Fitzrovia Hotel

4.0 star property
After exploring The British Museum or shopping at Piccadilly Circus, travelers relax and enjoy breakfast at XX-XXVIII Restaurant.

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Photo gallery for Gem Fitzrovia Hotel

Front of property - evening/night - Gem Fitzrovia Hotel (London)
Exterior - Gem Fitzrovia Hotel (London)
Lobby - Gem Fitzrovia Hotel (London)
Executive Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk - Gem Fitzrovia Hotel (London)
Reception - Gem Fitzrovia Hotel (London)
Gem Fitzrovia Hotel, in the heart of Fitzrovia, offers a comfortable base for families and solo travelers. Enjoy international dishes at XX-XXVIII Restaurant or grab coffee at the café. Helpful staff and a location near Oxford Circus make city exploration effortless.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Business services
  • Bar

Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Executive Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Room

  • Sleeps 2

View all photos for Superior Double Room

Superior Double Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

8.6 out of 10
Excellent
(54 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

8.8 out of 10
Excellent
(23 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds

View all photos for Executive Double Room

View from room

Executive Double Room

9.4 out of 10
Exceptional
(8 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

8.4 out of 10
Very good
(6 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 3
  • 2 Twin Beds and 1 Twin Sofa Bed OR 1 Double Bed and 1 Twin Sofa Bed

View all photos for Superior Single Room

Superior Single Room | Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Single Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Single Room

  • Sleeps 1

View all photos for Superior Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Twin Room

  • Sleeps 2

View all photos for Superior Double Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Superior Double Room

  • Sleeps 2

View all photos for Executive Twin Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Executive Twin Room

  • Sleeps 2

View all photos for Triple Room

Hypo-allergenic bedding, in-room safe, individually decorated, desk

Triple Room

  • Sleeps 3

About the neighborhood

Located in London City Centre, a neighborhood in London, Gem Fitzrovia Hotel is in a shopping district and near the airport. Oxford Circus and Piccadilly Circus are notable landmarks and London Eye is a popular area attraction. Looking to enjoy an event or a game while in town? See what's going on at Wembley Stadium. Spend some time exploring the area's activities, including winery tours. Guests appreciate the hotel's convenience to public transportation: Great Portland Street Underground Station is 3 minutes by foot and Regent's Park Underground Station is 6 minutes. Visit our London travel guide
Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • Portland Place
    Portland Place
    1 min walk - 0.1 miles
  • Regent's Park
    Regent's Park
    6 min walk - 0.4 miles
  • The Christmas view of Picadilly circus and its surroundings in London
    Oxford Circus
    11 min walk - 0.6 miles
  • The British Museum
    The British Museum
    16 min walk - 0.9 miles
  • Piccadilly Circus
    Piccadilly Circus
    17 min walk - 0.9 miles

Getting around

  • Great Portland Street Underground Station
    3 min walk
  • London Euston Station
    15 min walk
  • Heathrow Airport (LHR)
    51 min drive

Restaurants

  • Caravan Fitzrovia
    2 min walk
  • The Ship
    3 min walk
  • Pret a Manger
    2 min walk
  • The Lucky Saint
    2 min walk
  • Starbucks
    2 min walk

About this property

Gem Fitzrovia Hotel

Upscale family-friendly hotel near Oxford Circus
Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch, and dinner. Stay connected with free in-room WiFi, and guests can find other amenities such as a business center.
Additional perks include:
  • English breakfast (surcharge), express check-out, and babysitting (surcharge)
  • An elevator, free newspapers, and a banquet hall
  • A 24-hour front desk, smoke-free premises, and concierge services
  • Guest reviews speak highly of the helpful staff and location
Room features
All 86 individually decorated rooms boast perks such as 24-hour room service and laptop-friendly workspaces, in addition to amenities like free WiFi and air conditioning. Guest reviews speak positively of the clean rooms at the property.
Extra conveniences in all rooms include:
  • Highchairs and childcare services
  • Bathrooms with designer toiletries and shower/tub combinations
  • Flat-screen TVs with cable channels
  • Wardrobes/closets, electric kettles, and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • English breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 24.50 for adults and GBP 24.50 for children
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 24.50 for adults and GBP 24.50 for children
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much is parking?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus, and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Gem Fitzrovia Hotel Reviews

8.8

Excellent

9.2

Cleanliness

8.6

Amenities

9.0

Staff & service

8.8

Property conditions & facilities
Rating 10 - Excellent. 577 out of 1009 reviews
Rating 8 - Good. 293 out of 1009 reviews
Rating 6 - Okay. 80 out of 1009 reviews
Rating 4 - Poor. 43 out of 1009 reviews
Rating 2 - Terrible. 16 out of 1009 reviews

Reviews

Verified

10/10 Excellent

Kim

Everything was excellent, staff is friendly hotel is well located.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had such a wonderful time. The room was quiet and the staff were great. The location of the hotel is fantastic.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Natalie Tasha

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I really loved staying in this hotel. The area was quiet and safe and close to 3
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
A wee gem of a hotel with a fantastic location. Super clean, spacious rooms, staff were excellent
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Catherine

Liked: Cleanliness, amenities, property conditions & facilities
Excellent service, room, friendly staff and great location
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Ewan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel in an amazing area of London. Very clean, nice rooms, super breakfast where the staff were an absolute delight. Highly recommended.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Mandy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Always a pleasure to stay at this hotel. Lovely room, great location and very friendly staff, particularly those in the breakfast room. Delicious breakfast and copious amounts of great coffee. We will return next year 😊
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Darren

Liked: Cleanliness
Fantastic location, clean rooms and great breakfast would highly recommend
Stayed 16 nights in Dec 2025
Verified

10/10 Excellent

Katina

Liked: Cleanliness, staff & service, amenities
Room was clean, staff friendly and welcoming and it is on a great location.
Stayed 2 nights in Jan 2026
Verified

8/10 Good

Maneerat

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff, spacious room , great cleanliness, excellent location , old school and elegance. We love it
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

sue

Liked: Cleanliness, amenities, property conditions & facilities
Great hotel, great location
Verified

10/10 Excellent

Kenneth

Liked: Cleanliness, staff & service, amenities
Great location, great service, helpful staff.
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Riika

Liked: Cleanliness, amenities, property conditions & facilities
Clean room, nice breakfast & very friendly staff. Excellent value for money
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Jennifer

Liked: Cleanliness, staff & service, amenities
Extremely courteous staff, great room, good breakfast
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

michael

Liked: Cleanliness, staff & service, amenities
Lovely hotel. Lovely staff
Stayed 4 nights in Feb 2026
Verified

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities
Had everything we need for a comfortable stay
Stayed 1 night in Jan 2026
Verified

8/10 Good

Helen

Liked: Cleanliness, staff & service
Everywhere was clean, staff were very helpful
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Ulf

Liked: Cleanliness, staff & service, amenities
helpful staff and pleasant room
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff and amenities were excellant.
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Alan

Liked: Cleanliness, staff & service, amenities
All the staff were friendly from the moment we arrived, Room was spacious and clean, tea, coffee facility. Hotel breakfast was delicious. Hotel is a 5 minute walk from Oxford Street.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Ali

Liked: Cleanliness, amenities, property conditions & facilities
Regularly stay at the Gem, the team are always very helpful. Easy check in and check out Rooms are spacious and clean. Comfortable bed Good selection for breakfast
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

DANIEL

Liked: Cleanliness, property conditions & facilities
Staff very polite, room very clean, the bed was very comfortable to sleep, breakfast okay, this hotel is near to the Great Portland Street train station. Definitely I will booked this hotel again
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Ali

Liked: Cleanliness, amenities, property conditions & facilities
Excellent overall Clean, spacious, and very comfortable Excellent location with walking distance to most places
Stayed 2 nights in Dec 2025
Verified

8/10 Good

John

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, lovely breakfast and amazing shower in the room
Stayed 3 nights in Sep 2025
Verified

8/10 Good

Erik

Liked: Cleanliness, staff & service, amenities
Nice room, good location. Rooms could be better in terms of sound isolation.
Stayed 2 nights in Jan 2026