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Gem Fitzrovia Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop

Choose dates to view prices

Photo gallery for Gem Fitzrovia Hotel

Triple Room | 1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated
Bar (on property)
Front of property
Exterior
Lobby

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Bar
  • Room service
  • 24/7 front desk
  • Housekeeping

Room options

Available filters for rooms
Showing 12 of 12 rooms

View all photos for Superior Twin Room

Superior Twin Room | View from room

Superior Twin Room

9.0 out of 10
Wonderful
(16 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 15 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Triple Room

Triple Room | 1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Triple Room

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 20 sq m
  • Sleeps 3
  • 1 Double Bed and 1 Double Sofa Bed

View all photos for Superior Single Room

Superior Single Room | 1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Single Room

8.8 out of 10
Excellent
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Flat-screen TV
Hypo-allergenic bedding
Separate bedroom
Blackout drapes/curtains
  • 15 sq m
  • Sleeps 1
  • 1 Twin Bed

View all photos for Superior Double Room

Superior Double Room | 1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Double Room

8.6 out of 10
Excellent
(46 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 15 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Double Room

View from room

Executive Double Room

8.6 out of 10
Excellent
(4 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 18 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Executive Twin Room

Executive Twin Room | 1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Executive Twin Room

8.0 out of 10
Very good
(3 reviews)

Highlights

Individually decorated
Air conditioning
Heating
Connecting rooms available
Free cribs/infant beds
Flat-screen TV
Hypo-allergenic bedding
Blackout drapes/curtains
  • 18 sq m
  • Sleeps 3
  • 2 Twin Beds

View all photos for Superior Twin Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Twin Room

  • Sleeps 2
  • 2 Twin Beds

View all photos for Superior Single Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Single Room

  • Sleeps 1
  • 1 Twin Bed

View all photos for Executive Twin Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Executive Twin Room

  • Sleeps 2
  • 2 Twin Beds

View all photos for Triple Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Triple Room

  • Sleeps 3
  • 1 Twin Sofa Bed and 1 Double Bed

View all photos for Executive Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Executive Room

  • Sleeps 2
  • 1 Double Bed

View all photos for Superior Double Room

1 bedroom, hypo-allergenic bedding, in-room safe, individually decorated

Superior Double Room

  • Sleeps 2
  • 1 Double Bed

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About the neighborhood

Map
20-28 Bolsover Street, London, England, W1W 5NB

What's nearby

  • The British Museum - 15 min walk - 0.8 miles
  • Piccadilly Circus - 19 min walk - 1.0 mile
  • Hyde Park - 19 min walk - 1.0 mile
  • Buckingham Palace - 6 min drive - 1.9 miles
  • London Eye - 7 min drive - 2.4 miles

Getting around

  • Great Portland Street Underground Station - 3 min walk
  • London Euston Station - 15 min walk
  • Heathrow Airport (LHR) - 51 min drive

Restaurants

  • ‪Caravan Fitzrovia - ‬2 min walk
  • ‪Pret a Manger - ‬2 min walk
  • ‪Pret a Manger - ‬3 min walk
  • ‪The Albany - ‬3 min walk
  • ‪The Junction - ‬2 min walk

About this property

Gem Fitzrovia Hotel

Upscale family-friendly hotel near Oxford Circus
Located close to The British Museum and Piccadilly Circus, Gem Fitzrovia Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. The on-site international cuisine restaurant, XX-XXVIII Restaurant, offers breakfast, lunch, and dinner. Stay connected with free in-room WiFi, and guests can find other amenities such as a business center.
Additional perks include:
  • Continental breakfast (surcharge), express check-out, and babysitting (surcharge)
  • A banquet hall, a 24-hour front desk, and luggage storage
  • An elevator, 3 meeting rooms, and a porter/bellhop
  • Guest reviews speak highly of the helpful staff and location
Room features
All 86 individually decorated rooms boast perks such as 24-hour room service and laptop-friendly workspaces, in addition to amenities like free WiFi and air conditioning. Guest reviews speak positively of the clean rooms at the property.
Extra conveniences in all rooms include:
  • Highchairs and childcare services
  • Bathrooms with designer toiletries and shower/tub combinations
  • Flat-screen TVs with cable channels
  • Wardrobes/closets, electric kettles, and heating

Languages

English, French, German

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available
  • Onsite parking includes off-street options

Food and drink

  • Continental breakfast available for a fee 7:00 AM to 10:00 AM on weekdays and 8:00 AM to 10:30 AM on weekends; GBP 19.50 to 24.50 per person
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Couples/private dining
  • Snack bar/deli

Restaurants on site

  • XX-XXVIII Restaurant

Family friendly

  • High chair
  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Guidebooks
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Business services

  • 139 square feet of conference space
  • 3 meeting rooms
  • Business center

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 4 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Hypo-allergenic bedding

Bathroom

  • Designer toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower/bathtub combination
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • 24-hour room service
  • Champagne service
  • Coffee/tea maker
  • Electric kettle

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Electrical adapters
  • Free daily newspapers
  • Heating
  • Individual decor
  • Iron/ironing board on request
  • Laptop workspace
  • Mobile key entry
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Early check-in subject to availability
Early check-in fee: GBP 24
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before 11 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
The credit card used to book the reservation must be presented by the cardholder at check-in along with matching photo identification.
Check-in hours are 3PM - Midnight on Friday and Saturday.

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome

Property payment types

Important information

Optional extras

  • Fee for continental breakfast: approximately GBP 19.50 to 24.50 per person
  • Early check-in fee: GBP 24 (subject to availability)
  • Late check-out is available for a fee (subject to availability)

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
Special cancellation policies or charges may apply for group reservations (more than 8 rooms for the same property / stay dates)
This property accepts credit cards, debit cards, and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation

Property is also known as

Fitzrovia Grange
Grange Fitzrovia
Grange Fitzrovia Hotel
Grange Fitzrovia Hotel London
Grange Fitzrovia London
Grange Fitzrovia Hotel London, England
Hotel Grange Fitzrovia
Fitzrovia Hotel
Grange Fitzrovia
Gem Fitzrovia Hotel Hotel
Gem Fitzrovia Hotel London
Gem Fitzrovia Hotel Hotel London

Frequently asked questions

Is Gem Fitzrovia Hotel pet-friendly?

No, only service animals are welcome at the property.

How much is parking at Gem Fitzrovia Hotel?

Gem Fitzrovia Hotel doesn't offer parking.

What time is check-in at Gem Fitzrovia Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Early check-in is available for a fee of GBP 24 (subject to availability). Late check-in is available during limited hours.

What time is check-out at Gem Fitzrovia Hotel?

Check-out is at 11 AM. Late check-out is available for a fee (subject to availability).

Where is Gem Fitzrovia Hotel located?

This family-friendly London hotel is located near the airport, within 1 mi (2 km) of Oxford Circus, Piccadilly Circus, and The British Museum. Hyde Park and Buckingham Palace are also within 2 mi (3 km). Great Portland Street Underground Station is only a 3-minute walk and Regent's Park Underground Station is 6 minutes.

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Gem Fitzrovia Hotel Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 508 out of 1009 reviews
Rating 8 - Good. 340 out of 1009 reviews
Rating 6 - Okay. 94 out of 1009 reviews
Rating 4 - Poor. 45 out of 1009 reviews
Rating 2 - Terrible. 22 out of 1009 reviews

9.2/10

Cleanliness

8.8/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

8.4/10

Eco-friendliness

Reviews

10/10 Excellent

Nicholas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful area, friendly and accommodating staff, very good restaurant
Stayed 2 nights in Apr 2025

8/10 Good

Diana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Convenient to the underground, coffee and pubs close, quiet
Stayed 4 nights in Jun 2025

8/10 Good

Valery

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location and lovely room
Stayed 1 night in May 2025

8/10 Good

Lisa

Liked: Cleanliness, staff & service
Excellent service, great breakfast but room was incredibly small!
Stayed 3 nights in Jun 2025

8/10 Good

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location. Really handy for getting to sightseeing areas, Wembley and train stations.
Stayed 2 nights in Jun 2025

10/10 Excellent

Carlette E.

Liked: Cleanliness, amenities, property conditions & facilities
Absolutely perfect stay! The staff was courteous and attentive, always. The room was elegant and clean... the free breakfast was phenomenal! The location is perfect too!
Stayed 7 nights in May 2025

10/10 Excellent

Nigel

Liked: Cleanliness, amenities, property conditions & facilities
Stay was only two nights and mostly out of the hotel but staff were helpful and polite and the room and bathroom were both clean and comfortable.
Stayed 2 nights in May 2025

8/10 Good

Adam

Liked: Cleanliness, amenities, property conditions & facilities
A very nice hotel in a great part of the city with easy, walkable access into the busier parts. One downside (for me anyway) - the beds were very firm!!
Stayed 1 night in Jun 2025

8/10 Good

Roxanne

Liked: Cleanliness, staff & service
Great location, great breakfast, reasonable price, lovely staff, especially the restaurant staff
Stayed 2 nights in Mar 2025

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location, room, and staff were all great!
Stayed 4 nights in Jan 2025

10/10 Excellent

Richard

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location, nice big room.
Stayed 1 night in Mar 2025

10/10 Excellent

Lucy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely hotel, great location, slept very well
Stayed 2 nights in Feb 2025

10/10 Excellent

Caroline

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Always a pleasure to stay here.
Stayed 1 night in Mar 2025

10/10 Excellent

Tony

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Nice hotel for the price

Lovely staff, good location, great breakfast, good stay
Stayed 1 night in Jan 2025

10/10 Excellent

Sujit

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Comfotable affordable room with friendly staff
Stayed 1 night in Feb 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing hotel for exploring central London

Our family had a great stay at this hotel! It is located in a great neighborhood and close to everything either walking or by public transit. The staff were amazing and breakfast was tasty as well. A comfortable and lovingly maintained older hotel. Definitely would stay here again if we return.
Stayed 6 nights in Mar 2025

8/10 Good

Tiina

Liked: Cleanliness, staff & service, property conditions & facilities
Very nice breakfast, clean hotel. Near two metrostations, walking distance from e.g. Oxford Street.
Stayed 3 nights in Mar 2025

10/10 Excellent

Pamela

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Gem Fitzrovia Hotel stay

The hotel was really clean and really quiet, I would recommend this hotel. The location is also great.
Stayed 1 night in Mar 2025

10/10 Excellent

Doug

Liked: Cleanliness, amenities, property conditions & facilities
The room was very nice and the property was beautiful. I needed to run some errands the next day and they were able to store my luggage until it was time for me to catch my next train. Breakfast was wonderful as well and I only did the Continental version. The food was great and the staff very helpful.
Stayed 1 night in May 2025

8/10 Good

Tina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Location, cleanliness, service all very good
Stayed 2 nights in Feb 2025

10/10 Excellent

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great location, very clean and staff very helpful.
Stayed 1 night in Jan 2025

10/10 Excellent

Stacy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Brilliant Stay

From the moment we arrived the service was very good throughout our stay. Staff are very helpful and very professional and our room was immaculate. Breakfast was also very good so should I visit London again then I certainly wouldn’t hesitate to come back here.
Stayed 1 night in Mar 2025

8/10 Good

Gary

Liked: Cleanliness, property conditions & facilities, room comfort
Location of the hotel was amazing! Customer service not so good- had to ask where & when breakfast was.
Stayed 1 night in Mar 2025

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Comfortable and quiet. A gem!

Lovely hotel and very comfortable
Stayed 1 night in Jan 2025

10/10 Excellent

Tracy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Literally 5 mi walk from Great Portland st tube, and 10 mins from Oxford Circus, really good location, plenty food putlets if you dont want to eat in hotel. Comfortable beds, well stocked bathroom, really good location for London sights.
Stayed 1 night in Feb 2025