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Hotel Goldener Adler, BW Signature Collection

4.0 star property
Art lovers find a haven at this Innsbruck City Centre hotel with an on-site gallery showcasing local talent and staff aiding urban adventures.

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Photo gallery for Hotel Goldener Adler, BW Signature Collection

Lunch and dinner served - Hotel Goldener Adler, BW Signature Collection (Innsbruck)
Terrace/patio - Hotel Goldener Adler, BW Signature Collection (Innsbruck)
Lunch and dinner served - Hotel Goldener Adler, BW Signature Collection (Innsbruck)
Exterior - Hotel Goldener Adler, BW Signature Collection (Innsbruck)
Reception - Hotel Goldener Adler, BW Signature Collection (Innsbruck)
Best Western Plus Hotel Goldener Adler in Innsbruck City Centre blends historic charm with modern amenities. Guests relax on the terrace, enjoy international dishes at the restaurant, and browse local artwork in the gallery. Library, concierge, and free WiFi in all rooms.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available

Room options

Available filters for rooms
Showing 8 of 8 rooms

View all photos for Classic Room, 1 Double Bed

Classic Room, 1 Double Bed | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Classic Room, 1 Double Bed

9.4 out of 10
Exceptional
(35 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Traditional Room, 1 Double Bed

Traditional Room, 1 Double Bed | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Traditional Room, 1 Double Bed

9.4 out of 10
Exceptional
(13 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Classic Room, 2 Twin Beds

Classic Room, 2 Twin Beds | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Classic Room, 2 Twin Beds

9.6 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Classic Room, 1 Twin Bed

Classic Room, 1 Twin Bed | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Classic Room, 1 Twin Bed

8.4 out of 10
Very good
(5 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Deluxe Room, 1 Double Bed

Deluxe Room, 1 Double Bed | Hypo-allergenic bedding, in-room safe, desk, laptop workspace

Deluxe Room, 1 Double Bed

9.8 out of 10
Exceptional
(16 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Classic Double Room

  • Sleeps 2
  • Free WiFi

Traditional Double Room

  • Sleeps 2
  • Free WiFi

Classic Twin Room

  • Sleeps 2
  • Free WiFi

About the neighborhood

Located in Innsbruck City Centre, a neighborhood in Innsbruck, Hotel Goldener Adler, BW Signature Collection is near the airport and near a boardwalk/promenade. Tyrolean State Theatre and Tyrolean Provincial Museum are cultural highlights, and some of the area's landmarks include City Tower and Ottoburg. Alpenzoo and Grassmayr Bell Museum are also worth visiting. Explore all the area has to offer with hiking/biking trails and horse riding. Visit our Innsbruck travel guide
Map
Herzog-Friedrich-Strasse 6, Innsbruck, Tirol, 6020

What's nearby

  • Innsbruck Marktplatz Christmas market, night view with colors reflections in the Inn river.
    Innsbruck Old Town Christmas Market
    2 min walk - 0.1 miles
  • Golden Roof
    Golden Roof
    2 min walk - 0.1 miles
  • Austria, Innsbruck, Maria Theresien Strasse
    Maria Theresa Street
    3 min walk - 0.2 miles
  • Hofburg
    Hofburg
    3 min walk - 0.2 miles
  • Court Church
    Court Church
    3 min walk - 0.2 miles

Getting around

  • Innsbruck Technik Tram Stop
    11 min drive
  • Innsbruck Central Station
    13 min walk
  • Kranebitten Airport (INN)
    9 min drive

Restaurants

  • Franzs
    1 min walk
  • Cafe Katzung
    1 min walk
  • the naked indigo
    2 min walk
  • Glorious Butcher Innsbruck
    2 min walk
  • Cafe-Strudel Kröll
    2 min walk

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transportation

  • Height restrictions apply for onsite parking
  • Self parking on site (EUR 18 per day)

Food and drink

  • Daily full breakfast available for a fee: EUR 24 per person
  • A bar/lounge
  • A restaurant
  • Snack bar/deli

Restaurants on site

  • Goldener Adler

Things to do

  • Art gallery
  • Designer stores
  • Library
  • Shopping mall
  • Ski storage

Family friendly

  • In-room crib
  • Laundry facilities
  • Rollaway/extra bed (surcharge)
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • ATM
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of towels on request
  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Stair-free path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible public washroom
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 5 floors
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding
  • Rollaway/extra bed (surcharge)

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • TV with digital channels

Food and drink

  • Coffee/tea maker
  • Electric kettle
  • Limited room service

More

  • Air conditioning
  • Desk
  • Iron/ironing board on request
  • Laptop workspace
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: midnight
Late check-in subject to availability

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
During the exterior renovation period, views from some guestrooms will be obstructed.
This property is in a car-free zone and can be reached only by foot.
Parking for SUVs, RVs, buses, trailers, and large vehicles (over 2.10 meters high) is not available.

Renovations and closures

The property will be renovating from May 15 2026 to June 30 2026 (completion date subject to change). The following areas are affected:
  • Exterior
During renovations, the hotel will make every effort to minimize noise and disturbance.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 20 per pet, per night
Service animals are welcome, and are exempt from fees
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for EUR 59.0 per night
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 4.00 per person, per night

We have included all charges provided to us by the property.

Optional extras

  • Fee for full breakfast: approximately EUR 24 per person
  • Self parking fee: EUR 18 per day
  • Pet fee: EUR 20 per pet, per night
  • Service animals are exempt from fees
  • Rollaway bed fee: EUR 59.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

Parking height restrictions apply

National rating

Hotelstars Union assigns an official star rating for properties in Austria. This property is rated 4 stars.

Frequently asked questions

Is Hotel Goldener Adler, BW Signature Collection pet-friendly?

Yes, pets are allowed at this property. There's a fee of EUR 20 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Self parking is available for EUR 18 per day.

What time is check-in at Hotel Goldener Adler, BW Signature Collection?

Check-in start time: 2:00 PM; Check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at Hotel Goldener Adler, BW Signature Collection?

Check-out is at 11 AM.

Where is Hotel Goldener Adler, BW Signature Collection located?

Located in Innsbruck City Centre, this hotel is steps from Ottoburg and Innsbruck Old Town Christmas Market. Golden Roof and Inn are just steps away. Innsbruck Central Station is 13 minutes by foot and Innsbruck (IOB-Innsbruck Central Train Station) is 14 minutes.

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Reviews

Hotel Goldener Adler, BW Signature Collection Reviews

9.4

Exceptional

9.6

Cleanliness

9.8

Location

9.6

Staff & service

9.4

Property conditions & facilities
Rating 10 - Excellent. 512 out of 706 reviews
Rating 8 - Good. 163 out of 706 reviews
Rating 6 - Okay. 25 out of 706 reviews
Rating 4 - Poor. 2 out of 706 reviews
Rating 2 - Terrible. 4 out of 706 reviews

Reviews

Verified

10/10 Excellent

Gregory

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good breakfast, great location.
Stayed 2 nights in Jun 2026
Verified

10/10 Excellent

Jane

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The location was very convenient. The rooms were nice. Staff was very nice and helpful
Stayed 2 nights in May 2026
Verified

8/10 Good

Richard

Liked: Cleanliness, staff & service, property conditions & facilities
Great location, nice staff. Dated interiors with shag carpet. No toiletries to speak of other than liquid soap.
Stayed 1 night in May 2026
Verified

8/10 Good

VIVEK

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Right in the middle of town, you can see the snowy mountains from the window, clean, efficient, walk to the entire old town, friendly and apart from the fact that the room was tiny but this is typical of europe, not much to complain about.
Stayed 3 nights in Apr 2026
Verified

10/10 Excellent

Henry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect location at the gate entrance of the old town. Excellent restaurant and great service
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Veronica

Liked: Cleanliness, staff & service, amenities
Nice historic hotel in the old center. Comfortable bed and room, delicious breakfast, and kind staff.
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

Anthony

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Excellent accommodation and very attentive staff
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Rosalie Erwin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Shopping is immediately accessible in a lovely pedestrian only area. The Golden Roof is 1 min away and ski access to many slopes is easily accessible by bus. An overall excellent choice and location. I would stay here again!
Stayed 4 nights in Mar 2026
Verified

10/10 Excellent

David

Liked: Cleanliness, amenities, property conditions & facilities
Great check in and front line staff, as well as in the restaurant. Great location, special place!
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, amenities, property conditions & facilities
Large spotlessly clean rooms Staff were professional and welcoming Great location Thoroughly enjoyed our stay
Stayed 7 nights in Dec 2025
Verified

10/10 Excellent

Paul

Liked: Cleanliness, staff & service, amenities
Great location and restaurant downstairs was delicious.
Stayed 1 night in Dec 2025
Verified

8/10 Good

Jennifer

Liked: Cleanliness, staff & service, amenities
The room was spacious, clean and comfortable with a view of the mountains. Staff were very courteous and helpful.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Marguerite

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The Hotel was amazing with so much history. Staff was excellent, rooms very comfortable and the breakfast was delicious! I cannot wait to go back!
Stayed 2 nights in Nov 2025
Verified

10/10 Excellent

Roberta

Liked: Cleanliness, staff & service, amenities
Fantastic location, clean, spacious rooms and loads of character!
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities
Beautiful rooms - 3 windows overlooking the street. Clean and lovely service
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Beatriz

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice rooms, close to restaurants and attractions, would recommend.
Stayed 2 nights in Sep 2025
Verified

6/10 Okay

Ben

Liked: Cleanliness, staff & service, amenities
Great location, staff were very friendly. The bathrooms in the rooms are really odd.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Francis

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excelent location!
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

Christina

Liked: Cleanliness, staff & service, property conditions & facilities
Great location!
Stayed 1 night in Sep 2025
Verified

10/10 Excellent

Isabel

What stood out was the friendliness and helpfulness of the staff. The hotel is well located.
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Hratch Antoine

Liked: Cleanliness, amenities, property conditions & facilities
Omg I will go back again for sure. Tirol breakfast was out of this world. You have to try it I won't say more
Stayed 2 nights in Dec 2025
Verified

6/10 Okay

Karen

Disliked: Staff & service, amenities
Great location. Basic room. Not great service on check in - receptionist was rude.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Lenise

Liked: Cleanliness, amenities, property conditions & facilities
Very historic property , excellent restaraunt . Big room
Stayed 3 nights in Oct 2025
Verified

10/10 Excellent

Deborah

Liked: Cleanliness, staff & service, amenities
The location is incredible . Everything is walkable . The room was very comfortable and quiet . The staff very welcoming . I had booked 3 nights and the hotel provided me a 3 day card good for buses, trams and local trains as well as discounts off of attractions . They also have their own restaurant.
Exterior entrance
Hallway of my floor ( 2nd)
My room . I was a single traveler
My bathroom
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Deanna

Liked: Cleanliness, staff & service, property conditions & facilities
Great location. Love the historical feel. Room was large and bathroom great.
Stayed 2 nights in Oct 2025