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Sure Hotel by Best Western Allen

Property class: 3.5

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Photo gallery for Sure Hotel by Best Western Allen

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains. - Sure Hotel by Best Western Allen (Gothenburg)
A hotel corridor with mirrored walls, wooden doors, and a patterned carpet. - Sure Hotel by Best Western Allen (Gothenburg)
A modern hotel room with a grey sofa, a small table, a bed, and a kitchen area with a sink. - Sure Hotel by Best Western Allen (Gothenburg)
A modern dining area with multiple tables and chairs, a flat-screen TV mounted on a brick wall, and large windows allowing natural light. - Sure Hotel by Best Western Allen (Gothenburg)
A hotel entrance with a sign reading "Allé Hotel." - Sure Hotel by Best Western Allen (Gothenburg)
Close to Nya Ullevi Stadium and Liseberg Amusement Park, Sure Hotel by Best Western Allen provides a free breakfast buffet, dry cleaning/laundry services, and more. Guests can connect to free WiFi in public areas.

Reviews

7.6 out of 10
Good

Popular amenities

  • Breakfast included
  • Pet friendly
  • Laundry
  • 24/7 front desk

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Room options

Available filters for rooms
Showing 5 of 5 rooms

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Standard Room, 1 Twin Bed, Non Smoking

8.4 out of 10
Very good
(42 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free wired internet

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with a blue throw blanket, two bedside tables, a wall-mounted light fixture, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

8.4 out of 10
Very good
(38 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two single beds, a small table, and two wall-mounted lamps.

Standard Room, 2 Twin Beds, Non Smoking

8.0 out of 10
Very good
(16 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Family Room, 2 Twin Beds, Non Smoking (with Sofabed)

A modern hotel room with a bed, a sofa, a painting on the wall, and a window with curtains.

Family Room, 2 Twin Beds, Non Smoking (with Sofabed)

8.0 out of 10
Very good
(17 reviews)
  • 20 sq m
  • 1 bedroom
  • Sleeps 4
  • 2 Twin Beds

View all photos for Economy Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a desk, a chair, a TV, and a window with curtains.

Economy Room, 1 Double Bed, Non Smoking

7.6 out of 10
Good
(15 reviews)
  • 17 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

About the neighborhood

Located in Gothenburg City Center, a neighborhood in Gothenburg, Sure Hotel by Best Western Allen is near a metro station and near theme parks. Poseidon Statue and Old post house are local landmarks, and some of the area's attractions include Liseberg Amusement Park and Alfie Atkins Cultural Centre. Looking to enjoy an event or a game while in town? See what's happening at Nya Ullevi Stadium or Gamla Ullevi Stadium. Spend some time exploring the area's activities, including golfing. Visit our Gothenburg travel guide
Map
Parkgatan 10, Gothenburg, 411 38

What's nearby

  • A calm river reflecting city lights, a bridge, and buildings with illuminated signs.
    Nordstan Shopping Center
    8 min walk - 0.5 miles
  • A cityscape at dusk with illuminated buildings, a roundabout, and a statue in the center.
    Gothenburg University
    8 min walk - 0.5 miles
  • A cityscape with a prominent cable-stayed bridge, historic buildings, and a tower in the background.
    Nya Ullevi Stadium
    9 min walk - 0.5 miles
  • The Avenue
    3 min walk - 0.2 miles
  • Gamla Ullevi Stadium
    4 min walk - 0.3 miles

Getting around

  • Valand Tram Stop
    6 min walk
  • Gothenburg (XWL-Gothenburg Central Train Station)
    10 min walk
  • Landvetter Airport (GOT)
    25 min drive

Restaurants

  • John Scott's Pub
    5 min walk
  • Café Grindstugan
    4 min walk
  • Condeco
    9 min walk
  • KFC
    9 min walk
  • Max
    5 min walk

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Property amenities

Internet

  • Available in all rooms: Internet access
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Onsite parking available only on request
  • Self parking on site (SEK 250 per night)

Food and drink

  • Free buffet breakfast

Things to do

  • Stereo

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (on request)
  • Multilingual staff
  • Tour and ticket assistance

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Well-lit path to entrance

More

  • 1 building
  • 3 floors
  • Built in 1965
  • Smoking not allowed

Room amenities

Bedroom

  • Bed sheets provided
  • Blackout drapes
  • Free crib
  • Hypo-allergenic bedding
  • Pillowtop mattress

Bathroom

  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 32-inch LCD TV with cable channels

More

  • Desk
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
For any questions, please contact the property using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of SEK 250 per pet (varies based on length of stay)
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 66 lbs per pet)
Restrictions apply; for more information contact the property at the number on the booking confirmation

Children and extra beds

Children are welcome
2 children, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Free cribs are available on request at the property

Property payment types

  • American Express
  • Diners Club
  • JCB International
  • Mastercard
  • Visa

Important information

Optional extras

  • Self parking fee: SEK 250 per night
  • Pet fee: SEK 250 per pet (varies based on length of stay)
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
Guests must contact this property in advance to reserve onsite parking
This property accepts credit cards and debit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

We should mention

Only registered guests are allowed in the guestrooms

Property class

Hotelstars Union assigns an official star rating for properties in Sweden. This property is rated 3 star Superior and is displayed on this page as 3.5 stars.

Frequently asked questions

Is Sure Hotel by Best Western Allen pet-friendly?

Yes, this hotel allows dogs (limit 2 total) with a maximum weight of up to 66 lbs per pet. There's a fee of SEK 250 per pet, per stay. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

How much is parking?

Self parking is available for SEK 250 per night.

What time is check-in at Sure Hotel by Best Western Allen?

Check-in start time: 3:00 PM; Check-in end time: anytime.

What time is check-out at Sure Hotel by Best Western Allen?

Check-out is at 11:00 AM.

Where is Sure Hotel by Best Western Allen located?

Located in Gothenburg City Center, this hotel is within a 10-minute walk of Garden Society of Gothenburg and Nya Ullevi Stadium. Liseberg Amusement Park is 0.9 mi (1.5 km) away. Valand Tram Stop is 6 minutes by foot and Kungsportsplatsen Tram Stop is 7 minutes.

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Reviews

Sure Hotel by Best Western Allen Reviews

7.6

Good

7.8

Cleanliness

7.4

Amenities

8.2

Staff & service

7.2

Property conditions & facilities
Rating 10 - Excellent. 287 out of 1003 reviews
Rating 8 - Good. 370 out of 1003 reviews
Rating 6 - Okay. 216 out of 1003 reviews
Rating 4 - Poor. 86 out of 1003 reviews
Rating 2 - Terrible. 44 out of 1003 reviews

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location to walk the town.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean spacious room, nice breakfast, friendly staff. Complimentary hot drinks and biscuits available was a nice bonus
Stayed 2 nights in Aug 2026
Verified review

8/10 Good

Liked: Staff & service, amenities
Good breakfast. Staff is very helpful. The rooms are a bit dated, but comfortable.
Stayed 1 night in Oct 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I really liked the place. It was very quiet at night. Beds were great. Breakfast was great. Would go back again. Recommend it.
Stayed 3 nights in Aug 2026
Verified review

6/10 Okay

Liked: Staff & service, amenities
Disliked: Cleanliness
There was dried up urine on the toilet seat but when I told them, they changed me to a different room right away! They were very helpful and felt very bad. Great location and great breakfast!
Stayed 3 nights in Oct 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice hotel with a good breakfast. Coffee available all day and nice staff. Good area close to town and parks. Basic room but good value.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I only stayed at this hotel for one night, but I love my stay there! It is located at a very convenient location, room is clean, breakfast was good, and most importantly, the staff is really friendly and helpful! Special shoutout to Daniel for recommending me places for dinner!
Stayed 1 night in Jul 2026
Verified review

8/10 Good

Disliked: Amenities, property conditions & facilities
This was in a great location, but a bit worn down. Nice spacious room though and good breakfast!
Stayed 1 night in Aug 2026
Verified review

6/10 Okay

It's a basic budget hotel. I wouldn't want to stay for more than a.couple of nights. It's cheap, basic, the room had a bed, en suite small shower and toilet, and TV. That's it. Breakfast was a decent range. It does its job.
Stayed 1 night in Sep 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very comfortable room.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The outside of the building is not impressive in any way. However the rooms are large and clean and very nice. The location is fantastic! Just exit the train station, walk through the center of town square, walk through the lovely park, and exit the other side, and there is the Hotel. 10-minute walk. Breakfast is outstanding. We will stay there again.
Stayed 1 night in Aug 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good location. It is right opposite Heden Station. We took the short walk (about 1 km) from Central Station. Note that there is a short flight of steps to enter the hotel if you have heavy luggage’s like us. Staff were friendly, with cosy and clean room. Breakfast is basic but definitely a big plus for us. Overall, a great stay.
Stayed 3 nights in May 2026
Verified review

8/10 Good

Simple but good
Stayed 3 nights in Jan 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service
Helpful and welcoming staff. The room was okay - but dirty various places. The hotel breakfast - on hotels.com it says “large breakfast” - is was not large - it was rather extra small. Very disappointing, because we choose the hotel based on the text on hotels.com.
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
We got a corner room with view towards the main road and stadium. A little bit loud if opened windows due to cars outside but if closed windows it wasn't noticeable. Spacious room, good hot water and pressure. Tap water delicious to drink. Comfortable bed. Breakfast buffét was okay with the minimum requirements but nothing fancy. Restaurant staff members were slow to refill food. Especially the only one loaf of bread and one bacon bucket during our stay. We had to wait around 15-20 minutes and it was not packed of people at around 7-8 am those saturday and sunday morning. Besides that the hotel location is very good with bus stop just outside and walking distance to the beautiful garden Trädgårdsföreningen.
Stayed 2 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great breakfast, fresh food and coffee available almost all the time.
Stayed 7 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Clean, lovely staff, affordable. Will definitely consider staying here again on next visit to Gainesville!
Stayed 2 nights in Dec 2025
Verified review

6/10 Okay

Disliked: Staff & service
No staff to speak of- had to check myself in, no staff around. Tiny room, breakfast adequate but very basic. Nothing remarkable about this place either good or bad. Just meh overall.
Stayed 3 nights in Jul 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 1 night in Jul 2026
Verified review

4/10 Poor

Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Not so great
Stayed 2 nights in Jul 2026
Verified review

6/10 Okay

Liked: Cleanliness, staff & service, property conditions & facilities
Room was clean and contemporary. Shower was open Nordic design so water gets around. No air conditioning or fan so window open on a busy street with road noise.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Top
Stayed 1 night in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
Rent rum
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
✌️
Stayed 1 night in Dec 2025
Verified review

8/10 Good

Liked: Staff & service
.
Stayed 1 night in Apr 2026