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The FRAME Hotel

4.0 star property
Family-friendly hotel with a 24-hour front desk and a coffee shop

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Photo gallery for The FRAME Hotel

Suite, Terrace | View from room
Interior detail
Queen Deluxe | 1 bedroom, minibar, in-room safe, desk
Interior detail
Daily buffet breakfast (EUR 15 per person)

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Bar
  • Pet friendly
  • Room service
  • Laundry
  • Housekeeping

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Economy Room, 1 Large Twin Bed

Economy Room, 1 Large Twin Bed | 1 bedroom, minibar, in-room safe, desk

Economy Room, 1 Large Twin Bed

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Hair dryer
  • 13 sq m
  • Sleeps 2
  • 1 Large Twin Bed

View all photos for Suite

Suite | 1 bedroom, minibar, in-room safe, desk

Suite

8.8 out of 10
Excellent
(6 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Twin Beds and 1 Double Sofa Bed

View all photos for Queen Deluxe

Queen Deluxe | 1 bedroom, minibar, in-room safe, desk

Queen Deluxe

9.0 out of 10
Wonderful
(4 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | 1 bedroom, minibar, in-room safe, desk

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Separate bedroom
  • 50 sq m
  • City view
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | 1 bedroom, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(7 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | 1 bedroom, minibar, in-room safe, desk

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Separate bedroom
Blackout drapes/curtains
Private bathroom
Hair dryer
  • 25 sq m
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Separate bedroom
Private bathroom
Hair dryer
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

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About the neighborhood

Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.2 miles
  • Piazza di Santa Maria Novella - 3 min walk - 0.2 miles
  • Piazza del Duomo - 6 min walk - 0.4 miles
  • Ponte Vecchio - 8 min walk - 0.5 miles
  • Uffizi Gallery - 9 min walk - 0.5 miles

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 24 min drive

Restaurants

  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk
  • ‪Banki Ramen - ‬2 min walk
  • ‪Ristorante Konnubio - ‬3 min walk
  • ‪La Boulangerie Del Rifrullo SRL - ‬1 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a roundtrip airport shuttle (surcharge), and coffee/tea in the lobby
  • Luggage storage, multilingual staff, and concierge services
  • A front-desk safe, a 24-hour front desk, and tour/ticket assistance
  • Guest reviews speak highly of the helpful staff and location
Room features
All guestrooms at The FRAME Hotel include perks such as air conditioning and bathrobes, as well as amenities like free WiFi and safes. Guest reviews highly rate the clean rooms at the property.
Other amenities include:
  • Bidets, free toiletries, and hair dryers
  • 40-inch Smart TVs with digital channels
  • Childcare services, electric kettles, and heating

Languages

Arabic, English, French, Italian, Romanian, Spanish

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 15 per person
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (29 inch wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoking not allowed
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 15 per person
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a smoke detector and a security system
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Check-out is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, within a 5-minute walk of Via de' Tornabuoni, Cathedral of Santa Maria del Fiore, and Piazza di Santa Maria Novella. Ponte Vecchio and Piazza del Duomo are also within 10 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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The FRAME Hotel Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 441 out of 537 reviews
Rating 8 - Good. 72 out of 537 reviews
Rating 6 - Okay. 13 out of 537 reviews
Rating 4 - Poor. 8 out of 537 reviews
Rating 2 - Terrible. 3 out of 537 reviews

9.8/10

Cleanliness

9.8/10

Staff & service

9.2/10

Amenities

9.6/10

Property conditions & facilities

9.4/10

Eco-friendliness

Reviews

10/10

Clean and quiet, conveniently located. And good air conditioning. I would stay here again.
Stayed 3 nights in Jun 2025

10/10

This hotel was amazing. They went above and beyond to make my stay perfect.
Stayed 1 night in Jun 2025

10/10

Best combination of service, design, location, and historical legacy (Mona Lisa’s thief used to stay here, thus the name of hotel).
Stayed 3 nights in May 2025

10/10

The staff were super friendly and the rooms were quite large, a true treat when in Florence. We loved the location, it was accessible to all the best sites and shopping Florence has to offer. Will definitely stay here again when we come back!
Stayed 3 nights in May 2025

10/10

Very clean and beautifully designed hotel in a great location. It's within walking distance from everything you need to see in Florence. The only thing to keep in mind is that the bathroom is a little small. The staff are friendly and cooperative too.
Stayed 2 nights in Jun 2025

10/10

Daniel was the absolute best. He gave us great places to eat and drink.
Stayed 2 nights in Jun 2025

10/10

The hotel located in a great neighborhood close to everything shops and historic buildings
Stayed 1 night in Feb 2025

10/10

We very much enjoyed our stay. The room and bathroom were spacious and clean
Stayed 3 nights in Mar 2025

10/10

We enjoyed our stay here very much. The rooms are very comfortable and modern. The staff was very friendly and welcoming! The location is also very convenient. In between the train station and the main attractions.
Stayed 1 night in Apr 2025

10/10

The room was pretty big and bathroom fixtures were brand new. The best part of The Frame is its location. It was 8 minute walk from the train station and 5 mins walk from the Cathedral and Duomo. We didn’t have to take a taxi in Florence even once. The staff is very friendly and professional.
Stayed 2 nights in Jun 2025

10/10

Nice boutique hotel, Well maintained. We stayed at the family suite and it was very good and spacious. Decent options at the breakfast. The location is very good and walkable to attractions easily and lot of food options.
Stayed 2 nights in Mar 2025

10/10

Great staff, super friendly and helpful and excellent location in the middle of Florence!
Stayed 1 night in Mar 2025

10/10

It was a very cozy hotel with a beautiful area around
Stayed 5 nights in Nov 2024

10/10

Great location and friendly staff.
Stayed 2 nights in Aug 2024

8/10

Location is great, rooms are large and clean, very quiet, friendly staff, breakfast was good but not amazing, ac was great and cold. The wine cellar experience downstairs is overpriced and wastes money so I’d skip that. The outside room jacuzzi should be removed and that area revamped into a nice sitting nook with maybe a simple water feature. Overall though really great value.
Stayed 2 nights in Jun 2025

10/10

This trip has been a tough one, with 3! Expedia providers getting money from me for nothing and @Expedia doing nothing about it. Yet, this hotel was a great surprise before I stop using Expedia due to their inability to deal with fraud. We stayed in the Junior Suite and it was lovely. The hotel is centrally located and has a unique history. Close to the train station too as I escaped Florence, never again in the summer, terrible.
Stayed 1 night in Jun 2025

10/10

Perfect location and friendly, helpful staff.
Stayed 3 nights in Oct 2024

10/10

The bath was the best part for me. The staff was amazing especially the cleaning staff!
Stayed 5 nights in Jan 2025

10/10

Beautiful property. The staff were all friendly and helpful. The hotel is filled with a custom collection of Mona Lisa inspired art. If you’re lucky, you too may find yourself staying in the very room the stolen painting was recovered from!
Stayed 1 night in Mar 2025

10/10

This was an amazing property to stay at Very close to the train station, shopping, restaurants, and the sites in Florence. The staff is super helpful and friendly!!
Stayed 1 night in Dec 2024

10/10

Amazing location and the rooms is really nice. I booked the suite room which comes with a little loft for the extra bed.
Stayed 3 nights in Dec 2024

10/10

This hotel is so cute! Clean, friendly staff, great rooms, super great location - loved everything about it!
Stayed 7 nights in Sep 2024

10/10

Great location, very helpful staff, nice rooms
Stayed 3 nights in May 2024

10/10

Nice hotel close to everything in Florence.
Stayed 1 night in Aug 2024

10/10

Excellent staff and great room
Stayed 1 night in Jul 2024