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The Frame Hotel La Gioconda Ritrovata

4.0 star property
Florence's historic treasures await just steps from this central hotel, where Italian coffee culture and Renaissance landmarks create the perfect home base

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Photo gallery for The Frame Hotel La Gioconda Ritrovata

A balcony with a view of a dome-shaped building, a table with a teapot, cups, and a fruit basket. - The Frame Hotel La Gioconda Ritrovata (Florence)
Property amenity - The Frame Hotel La Gioconda Ritrovata (Florence)
Reception - The Frame Hotel La Gioconda Ritrovata (Florence)
Interior detail - The Frame Hotel La Gioconda Ritrovata (Florence)
Daily buffet breakfast for a fee - The Frame Hotel La Gioconda Ritrovata (Florence)
The FRAME Hotel in Florence's historic center is near the Cathedral of Santa Maria del Fiore and Ponte Vecchio. Guests can relax at the bar or enjoy coffee at the cafe. With in-room WiFi and multilingual staff, it's perfect for families exploring the city.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Bar
  • Laundry

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Superior Double or Twin Room

A hotel room with a large bed, a window with curtains, and a wall with a Coca-Cola sign.

Superior Double or Twin Room

9.0 out of 10
Wonderful
(12 reviews)
  • 15 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds
  • Free WiFi

View all photos for Economy Room, 1 Large Twin Bed

A modern hotel room with a large bed, a wall-mounted painting, and a window with curtains.

Economy Room, 1 Large Twin Bed

8.0 out of 10
Very good
(1 review)
  • 13 sq m
  • Sleeps 2
  • 1 Large Twin Bed
  • Free WiFi

View all photos for Queen Deluxe

A hotel room with a large bed, a window with curtains, and a wall-mounted artwork.

Queen Deluxe

9.4 out of 10
Exceptional
(6 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Twin Sofa Bed
  • Free WiFi

View all photos for Suite

A hotel room with a bed, a coffee machine, and a wall-mounted artwork.

Suite

8.8 out of 10
Excellent
(6 reviews)
  • 26 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Twin Beds and 1 Double Sofa Bed
  • Free WiFi

View all photos for Suite, Terrace

Suite, Terrace | 2 bedrooms, minibar, in-room safe, desk

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)
  • City view
  • 50 sq m
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed
  • Free WiFi

View all photos for Deluxe Room

Deluxe Room | 2 bedrooms, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(9 reviews)
  • 18 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite (Gioconda)

A hotel room with a large painting of the Mona Lisa on the wall, a bed with white and dark bedding, a large window with sheer curtains, and a flat-screen TV mounted on the wall.

Suite (Gioconda)

10.0 out of 10
Exceptional
(1 review)
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed
  • Free WiFi

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About the neighborhood

Located in Florence, The Frame Hotel La Gioconda Ritrovata is in the city center. Uffizi Gallery and Basilica of Santa Maria Novella are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Piazza della Signoria. Traveling with kids? Consider Florence Botanical Gardens, or check out an event or a game at Visarno Arena. Take an opportunity to explore the area for outdoor excitement like hiking/biking trails. Guests love the hotel's location for the sightseeing. Visit our Florence travel guide
Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • A historic building with a large central dome and arched windows, surrounded by a well-maintained square with a grassy area and flower beds.
    Piazza di Santa Maria Novella
    2 min walk - 0.1 miles
  • A historic building with intricate architectural details and a prominent tower.
    Cathedral of Santa Maria del Fiore
    3 min walk - 0.2 miles
  • A historic building with striped arches and a tall bell tower.
    Basilica of Santa Maria Novella
    3 min walk - 0.2 miles
  • An ornate ceiling with intricate carvings and a view of a tower through an archway.
    Piazza della Signoria
    6 min walk - 0.4 miles
  • A detailed view of a cathedral's facade with intricate carvings and statues.
    Piazza del Duomo
    6 min walk - 0.4 miles

Getting around

  • Unità Tram Stop
    3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station)
    6 min walk
  • Florence Airport, Peretola (FLR)
    24 min drive

Restaurants

  • Starbucks
    1 min walk
  • Osteria e Vinaino Cicalone
    3 min walk
  • Ciro & Sons
    3 min walk
  • Cantinetta Antinori
    2 min walk
  • Lorenzo de'Medici
    2 min walk

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  • Breakfast included
  • Pet friendly
  • Free WiFi
  • Air conditioning
9.6 out of 10, Exceptional, 1,004 reviews
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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (29 inch wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoking not allowed
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 20 for adults and EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher, a smoke detector, and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Frequently asked questions

Is The Frame Hotel La Gioconda Ritrovata pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

What time is check-in at The Frame Hotel La Gioconda Ritrovata?

Check-in start time: 3:00 PM; Check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The Frame Hotel La Gioconda Ritrovata?

Check-out is at noon.

Does The Frame Hotel La Gioconda Ritrovata provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The Frame Hotel La Gioconda Ritrovata located?

This family-friendly Florence hotel is located in the historical district, just steps from Via de' Tornabuoni and Piazza di Santa Maria Novella. Cathedral of Santa Maria del Fiore and Basilica of Santa Maria Novella are also within 5 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on select room rates, because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

The FRAME Hotel Reviews

9.6

Exceptional

9.8

Cleanliness

9.8

Location

9.8

Staff & service

9.6

Property conditions & facilities
Rating 10 - Excellent. 556 out of 669 reviews
Rating 8 - Good. 82 out of 669 reviews
Rating 6 - Okay. 17 out of 669 reviews
Rating 4 - Poor. 10 out of 669 reviews
Rating 2 - Terrible. 4 out of 669 reviews

Reviews

Verified

10/10 Excellent

Paula

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We loved the vibe and history of the hotel. Staff were very helpful.
Stayed 5 nights in May 2026
Verified

10/10 Excellent

Maria

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Room was clean and comfortable, staff extremely friendly and helpful!
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

ANA G

Liked: Cleanliness, staff & service, amenities
Amazing place to stay, great service and location
Stayed 2 nights in Feb 2026
Verified

10/10 Excellent

George

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Rooms were large and spacious, very clean the location is 6 minutes away walking distance from Duomo and Piazza de la República and 5 mins away from Medici basilica and the main Train station. There is a mini market Carrefour close by if you need anything. The staff were very nice and cordial helped us a lot with Train info ( we did a day trip to Pisa) and headed to Venice on the fast train. I would stay there again.
Stayed 3 nights in Jun 2026
Verified

10/10 Excellent

Connor

Liked: Cleanliness, amenities, property conditions & facilities
Immaculate room condition, very friendly staff, great recommendations for food & such a good location.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Karl

Liked: Cleanliness, staff & service, property conditions & facilities
The staff was great
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Eric

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Front desk staff was very friendly throughout our stay. Room was clean and well-stocked. Cute little hotel right in the heart of the city!
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Yuehan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was so nice! Room was clean and well maintained. Location is great would definitely come back
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Nicolette

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property - photos don’t do it justice. Outstanding location and the staff were phenomenal- 10/10 would recommend.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Joanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great location, close to the centre of Florence and the train station. Staff were very friendly and helpful, buffet breakfast was lovely. There is a cellar with wine vending machine which is a really nice place to relax with friends. Will definitely stay again.
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Laura Vander

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We couldn’t be happier with our stay at the Frame hotel. They had a room that fit our family of 6 comfortably and everyone was kind and welcoming. Close to the train station and attractions. Kids loved the tea time with free tea and pastries. The staff was very nice and helpful to our family. Would return again, thank you for a wonderful stay.
Stayed 2 nights in Apr 2026
Verified

8/10 Good

Varun

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, friendly staff. Free breakfast was good spread with lots of options. Central location easily accessible by walking to station and key landmarks. Showers are small, wifi is spotty in room.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Matthew

Liked: Cleanliness, staff & service, amenities
Amazing room and fantastic location!! Will definitely be back!
Stayed 2 nights in Jan 2026
Verified

10/10 Excellent

Mathias

Liked: Cleanliness, amenities, property conditions & facilities
Amazing staff, great location, spacious modern room
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

George

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed our stay at The FRAME. It has easy access to both the train station and the city center. The staff is fantastic and the rooms are very comfortable. We would definitely stay there again.
Stayed 4 nights in Jan 2026
Verified

10/10 Excellent

Jungran

Liked: Cleanliness, property conditions & facilities
Room was cleaned The staff was so kind It was perfect !!
Stayed 2 nights in Dec 2025
Verified

8/10 Good

Timothy

Liked: Cleanliness, amenities, property conditions & facilities
Excellent location and quiet rooms. Small lifts. Nice continental breakfast with small range of hot dishes. Most staff very helpful but some quite rude and abrupt. Shower in bathroom (small corner shower with split doors)not same as shown on website (walk in) made showering unpleasant. Coffee and tea facilities provided in room but the types of tea and coffee pods provided were not of the quality of the rest of the hotel
Stayed 4 nights in May 2026
Verified

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Wayne

Liked: Cleanliness, amenities, property conditions & facilities
Everything was excellent. Staff was friendly, helpful and very knowledgeable. Room was clean and well equipped. Location was wonderful, a few blocks from pretty much everything. Next time in Florence we will stay again at The Frame.
Stayed 7 nights in Feb 2026
Verified

10/10 Excellent

Jason

Liked: Cleanliness, amenities, property conditions & facilities
Perfect location, amazing staff (especially the guy who checked me in, I forgot his name), everything I needed in a hotel for my Florence trip!
Stayed 3 nights in Dec 2025
Verified

10/10 Excellent

Wei

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is very friendly and helpful
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Sølve Conradi

Liked: Cleanliness, staff & service, amenities
Small, central. Great room. Impeccable service level.
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Heather Renee

Liked: Cleanliness, amenities, property conditions & facilities
Staff were wonderful and attentive. Very clean. No noise as it was sound proof
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Camila

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was the perfect place to stay! As a solo traveller I loved the prime location as I could walk everywhere. The hotel has an elevated boutique vibe with beautiful rooms.
Stayed 3 nights in Sep 2025
Verified

10/10 Excellent

Gary Lee

Liked: Cleanliness, amenities, property conditions & facilities
Very clean room, comfortable bed, high ceiling in the sitting area and bedroom.
Stayed 5 nights in Nov 2025