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The FRAME Hotel

4.0 star property
Tuscan-style hotel with a 24-hour front desk and a coffee shop

Choose dates to view prices

The FRAME Hotel in Florence's historic center is near the Cathedral of Santa Maria del Fiore and Ponte Vecchio. Guests can relax at the bar or enjoy coffee at the cafe. With in-room WiFi and multilingual staff, it's perfect for families exploring the city.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Bar
  • Room service
  • Pet friendly
  • Housekeeping
  • 24/7 front desk

Room options

Available filters for rooms
Showing 7 of 7 rooms

View all photos for Superior Double or Twin Room

Superior Double or Twin Room | View from room

Superior Double or Twin Room

9.0 out of 10
Wonderful
(9 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Separate bedroom
Bidet
Private bathroom
  • 15 sq m
  • Sleeps 2
  • 1 Queen Bed OR 2 Twin Beds

View all photos for Economy Room, 1 Large Twin Bed

Economy Room, 1 Large Twin Bed | 1 bedroom, minibar, in-room safe, desk

Economy Room, 1 Large Twin Bed

8.0 out of 10
Very good
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Blackout drapes/curtains
Separate bedroom
Bidet
Private bathroom
  • 13 sq m
  • Sleeps 2
  • 1 Large Twin Bed

View all photos for Queen Deluxe

Queen Deluxe | 1 bedroom, minibar, in-room safe, desk

Queen Deluxe

9.2 out of 10
Wonderful
(5 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Separate bedroom
Blackout drapes/curtains
Bidet
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed OR 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Suite

Suite | 1 bedroom, minibar, in-room safe, desk

Suite

8.8 out of 10
Excellent
(6 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Separate bedroom
Blackout drapes/curtains
Bidet
  • 26 sq m
  • Sleeps 4
  • 1 Queen Bed and 1 Double Sofa Bed OR 2 Large Twin Beds and 1 Double Sofa Bed

View all photos for Suite, Terrace

Suite, Terrace | 1 bedroom, minibar, in-room safe, desk

Suite, Terrace

10.0 out of 10
Exceptional
(2 reviews)

Highlights

Terrace
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Separate bedroom
Blackout drapes/curtains
  • 50 sq m
  • City view
  • Sleeps 6
  • 2 Queen Beds and 1 Double Sofa Bed

View all photos for Deluxe Room

Deluxe Room | 1 bedroom, minibar, in-room safe, desk

Deluxe Room

9.8 out of 10
Exceptional
(8 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Separate bedroom
Blackout drapes/curtains
Bidet
  • 18 sq m
  • Sleeps 3
  • 1 Queen Bed

View all photos for SUITE GIOCONDA

SUITE GIOCONDA | 1 bedroom, minibar, in-room safe, desk

SUITE GIOCONDA

10.0 out of 10
Exceptional
(1 review)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Separate bedroom
Blackout drapes/curtains
Bidet
Private bathroom
  • 25 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed

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About the neighborhood

Map
Via Panzani 2, Duomo, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Cathedral of Santa Maria del Fiore - 3 min walk - 0.2 miles
  • Basilica of Santa Maria Novella - 3 min walk - 0.2 miles
  • Piazza del Duomo - 6 min walk - 0.4 miles
  • Ponte Vecchio - 8 min walk - 0.5 miles

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 6 min walk
  • Florence Airport, Peretola (FLR) - 24 min drive

Restaurants

  • ‪Starbucks - ‬1 min walk
  • ‪giaogiao stazione firenze - ‬2 min walk
  • ‪Ciro & Sons - ‬3 min walk
  • ‪Trattoria La Madia - ‬2 min walk
  • ‪Lorenzo de'Medici - ‬2 min walk

About this property

The FRAME Hotel

Upscale family-friendly hotel near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Ponte Vecchio, The FRAME Hotel provides a coffee shop/cafe, dry cleaning/laundry services, and a bar. Guests can connect to free in-room WiFi.
You'll also enjoy the following perks during your stay:
  • Buffet breakfast (surcharge), a roundtrip airport shuttle (surcharge), and a vending machine
  • Coffee/tea in the lobby, a 24-hour front desk, and luggage storage
  • Multilingual staff, an elevator, and a front-desk safe
  • Guest reviews speak highly of the helpful staff and location
Room features
All guestrooms at The FRAME Hotel include perks such as air conditioning and bathrobes, as well as amenities like free WiFi and safes. Guest reviews highly rate the clean rooms at the property.
Other amenities include:
  • Bidets, free toiletries, and hair dryers
  • 40-inch Smart TVs with digital channels
  • Childcare services, electric kettles, and heating

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Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Offsite parking available from 7:00 AM to midnight (EUR 30 per night)
  • 24-hour roundtrip airport shuttle on request for a surcharge
  • Onsite parking options include a garage

Food and drink

  • Daily buffet breakfast available 7:30 AM to 11:00 AM for a fee: EUR 20 for adults and EUR 10 for children
  • A bar/lounge
  • A coffee shop/cafe
  • Coffee and tea in common areas
  • Hosted evening meal available daily for a fee of EUR 30; reservation required
  • Snack bar/deli

Family friendly

  • In-room babysitting (surcharge)
  • Laundry facilities
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Proposal/romance packages
  • Tour and ticket assistance
  • Turndown service

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (29 inch wide door)
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible lounge
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk
  • Wheelchairs on site

More

  • Smoking not allowed
  • Tuscan architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Bidet
  • Free toiletries
  • Hair dryer
  • Slippers
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 40-inch smart TV with digital channels

Food and drink

  • Champagne service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Limited room service
  • Minibar

More

  • Air conditioning
  • Desk
  • Heating
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

This property offers transfers from the airport (surcharges may apply); guests must contact the property with arrival details before travel, using the contact information on the booking confirmation
Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 24 hours before arrival using the information on the booking confirmation
Guests booked in Half Board rates receive set menu dinner for guests age 15 and older in the booking. Dinner is provided by the restaurant next door, served in the hotel. Dinner fees for children age 14 and younger are collected at the property.

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of EUR 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
1 total pets
Restrictions apply; for more information contact the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
1 child, up to the age of 6 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 7.00 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Fee for buffet breakfast: approximately EUR 20 for adults and EUR 10 for children
  • Airport shuttle fee: EUR 50 per person (one-way)
  • Airport shuttle fee per child: EUR 50 (one-way)
  • Nearby parking fee: EUR 30.00 per night (492 ft away; open 7:00 AM to midnight)
  • Pet fee: EUR 10 per pet, per night
  • Service animals are exempt from fees
  • Hosted evening meal: EUR 30

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a smoke detector and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property
Property Registration Number IT048017A19ICEWVFV

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

FRAME Hotel Florence
FRAME Hotel Florence
FRAME Hotel
FRAME Florence
Hotel The FRAME Hotel Florence
Florence The FRAME Hotel Hotel
Hotel The FRAME Hotel
The FRAME Hotel Florence
FRAME
The FRAME Hotel Hotel
The FRAME Hotel Florence
The FRAME Hotel Hotel Florence

Frequently asked questions

Is The FRAME Hotel pet-friendly?

Yes, this hotel allows cats and dogs (limit 1 total). There's a fee of EUR 10 per pet, per night. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.

What time is check-in at The FRAME Hotel?

Check-in start time: 3:00 PM; Check-in end time: midnight. Late check-in is available during limited hours.

What time is check-out at The FRAME Hotel?

Check-out is at noon.

Does The FRAME Hotel provide a shuttle to the airport?

Yes, there's an airport shuttle that runs on request. A fee of EUR 50 per person applies.

Where is The FRAME Hotel located?

This family-friendly Florence hotel is located in the historical district, just steps from Church of Santa Maria Maggiore and Piazza di Santa Maria Novella. Cathedral of Santa Maria del Fiore and Piazza del Duomo are also within 10 minutes. Unità Tram Stop is only a 3-minute walk and Valfonda - Stazione Santa Maria Novella Tram Stop is 5 minutes.

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Reviews

The FRAME Hotel Reviews

9.6

Exceptional

9.8

Cleanliness

9.8

Location

9.8

Staff & service

9.4

Eco-friendliness

9.6

Property conditions & facilities
Rating 10 - Excellent. 487 out of 589 reviews
Rating 8 - Good. 75 out of 589 reviews
Rating 6 - Okay. 15 out of 589 reviews
Rating 4 - Poor. 8 out of 589 reviews
Rating 2 - Terrible. 4 out of 589 reviews

Reviews

10/10 Excellent

Federico

Liked: Cleanliness, property conditions & facilities
Great hotel
Stayed 2 nights in Oct 2025

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful Hotel central location to Florence.
Stayed 2 nights in Oct 2025

10/10 Excellent

Gary Lee

Liked: Cleanliness, amenities, property conditions & facilities
Very clean room, comfortable bed, high ceiling in the sitting area and bedroom.
Stayed 5 nights in Nov 2025

10/10 Excellent

Barry

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, location for first time visitors is perfect. Walking distance to history.
Stayed 3 nights in Sep 2025

10/10 Excellent

Camila

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This was the perfect place to stay! As a solo traveller I loved the prime location as I could walk everywhere. The hotel has an elevated boutique vibe with beautiful rooms.
Stayed 3 nights in Sep 2025

10/10 Excellent

Kevin

Liked: Cleanliness, amenities, property conditions & facilities
Had a great experience at the Frame hotel, located conveniently in the heart of Florence. The hotel staff Daniel was wonderful and made our stay better than we imagined. We liked our room and the amenities. Very clean and the refreshments on floor 2 were appreciated. I would stay here again! I only wish the WiFi was a little more reliable.
Stayed 4 nights in Oct 2025

8/10 Good

Danielle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff at reception very helpful and eager to assist. Rooms are very small but beautiful and comfortable.
Stayed 2 nights in Oct 2025

10/10 Excellent

Thomas

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel. Friendly, welcoming staff. Very good service, clean and in a brilliant location.
Stayed 5 nights in Sep 2025

10/10 Excellent

Anabel

Liked: Cleanliness, staff & service, property conditions & facilities
Best Hotel, great customer service, super clean and amazing location!
Stayed 3 nights in Jul 2025

10/10 Excellent

Mary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly and helpful staff. Perfect location. Very clean.
Stayed 1 night in Sep 2025

10/10 Excellent

Tanya Singh

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had a wonderful stay! The front desk staff were exceptionally kind and helpful throughout our visit. They even surprised us with an upgrade, which made our experience even more special. Truly appreciated the warm hospitality.
Stayed 2 nights in Aug 2025

10/10 Excellent

Larisa

Liked: Cleanliness, staff & service, property conditions & facilities
Quiet small hotel in the city heart, very delicious breakfasts! Hotel has the unique story and design. Highly recommended!
Stayed 2 nights in Aug 2025

10/10 Excellent

Alana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Well situated and modern and clean! Highly recommend
Stayed 1 night in Sep 2025

10/10 Excellent

Maaz

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We arrived a little early and our room was ready ahead of time. It was small as expected but very clean and functional. The standouts of our stay was the location as we could walk to all the places we wanted to check out. The second aspect was the exceptional staff that made several great recommendation and even called a restaurant on our behalf to make dinner reservation. Overall a very enjoyable stay and we would highly recommend it to anyone visiting.
Stayed 3 nights in Oct 2025

10/10 Excellent

Renee

Liked: Cleanliness, staff & service, property conditions & facilities
Clean room
Stayed 2 nights in Oct 2025

10/10 Excellent

Marsha Camille

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly staff. Very convenient location. Lots of sites to visit within walkable distance. Comfortable bed, spacious and modern bathroom. Would stay here again!!!
Stayed 3 nights in Jul 2025

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing Stay

What a wonderful hotel! We truly enjoyed our stay and found it to be excellent from start to finish. The staff were all very friendly and accommodating, the room was impeccably clean with nice amenities and bath products, the breakfast was the star of the show with a comprehensive selection and amazing coffee. Would 10 of 10 stay again and again!
Stayed 2 nights in Jul 2025

10/10 Excellent

Ghassan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff was very friendly and helpful, made feel welcome. This was our first time in Florence, and the Frame hotel rounded out our wonderful experience there. We would definitely love to come back and would highly recommend this hotel.
Stayed 2 nights in Jul 2025

10/10 Excellent

María t.

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Only thing that wasn’t exemplary was getting into the shower. Was a bit problematic because door open towards the inside not to the outside. Was a little issue that could be fixed by fixing the shower door Opening. It was otherwise fabulous, and super clean, and as pictured. Free water and easy access was much appreciated. Loved it! Thank you!
Stayed 4 nights in Oct 2025

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and quiet, conveniently located. And good air conditioning. I would stay here again.
Stayed 3 nights in Jun 2025

10/10 Excellent

R. Tyler

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice boutique hotel, good location. Only issue was hot water was not always there, had a few showers that were not very warm.
Stayed 3 nights in Jul 2025

10/10 Excellent

Torri

Liked: Cleanliness, amenities, property conditions & facilities
This hotel was amazing. They went above and beyond to make my stay perfect.
Stayed 1 night in Jun 2025

10/10 Excellent

Kirill

Liked: Property conditions & facilities, room comfort
A wonderful location with an incredibly attentive and helpful staff. The hotel and room were spotless.
Stayed 1 night in Jun 2025

6/10 Okay

Hamid

Disliked: Amenities
The rooms are very small. No room service, no lobby
Stayed 5 nights in Sep 2025

10/10 Excellent

James

Liked: Cleanliness, amenities, property conditions & facilities
The staff were super friendly and the rooms were quite large, a true treat when in Florence. We loved the location, it was accessible to all the best sites and shopping Florence has to offer. Will definitely stay here again when we come back!
Stayed 3 nights in May 2025
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