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Floren Hotel

5.0 star property
Luxury hotel with free breakfast and a 24-hour front desk

Choose dates to view prices

Photo gallery for Floren Hotel

Front of property
Deluxe Terrace | 1 bedroom, premium bedding, down comforters, pillowtop beds
Free daily buffet breakfast
Suite | 1 bedroom, premium bedding, down comforters, pillowtop beds
Deluxe Terrace | Terrace/patio
The Floren Luxury Hotel in the Historic Center - Downtown offers a complimentary breakfast buffet, daily manager's reception, lobby coffee and tea service, and concierge assistance. High-speed WiFi keeps guests connected throughout their stay.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Bar
  • Parking available
  • Room service
  • Laundry
  • 24/7 front desk

Room options

Check availability for these dates

Tonight

Sep 14 - Sep 15
Check availability for tonight Sep 14 - Sep 15

Tomorrow

Sep 15 - Sep 16
Check availability for tomorrow Sep 15 - Sep 16
Available filters for rooms
Showing 7 of 7 rooms

View all photos for Deluxe Terrace

Deluxe Terrace | 1 bedroom, premium bedding, down comforters, pillowtop beds

Deluxe Terrace

7.0 out of 10
Good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
Pillowtop bed
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Room

1 bedroom, premium bedding, down comforters, pillowtop beds

Deluxe Room

8.0 out of 10
Very good
(2 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
Pillowtop bed
  • 25 sq m
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite

Suite | 1 bedroom, premium bedding, down comforters, pillowtop beds

Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 33 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Smart Room

Smart Room | 1 bedroom, premium bedding, down comforters, pillowtop beds

Smart Room

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
Blackout drapes/curtains
  • Sleeps 1
  • 1 Queen Bed

View all photos for Junior Suite

Junior Suite | 1 bedroom, premium bedding, down comforters, pillowtop beds

Junior Suite

9.4 out of 10
Exceptional
(3 reviews)

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 30 sq m
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Twin Sofa Bed

View all photos for Deluxe Suite

Deluxe Suite | Living area | 43-inch Smart TV with satellite channels

Deluxe Suite

Highlights

Separate sitting area
Soundproofed
Air conditioning
Heating
Free cribs/infant beds
Smart TV
Pillow menu
Renovated in 2024
  • 40 sq m
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed and 1 Queen Sofa Bed

View all photos for Classic Room

Classic Room | 1 bedroom, premium bedding, down comforters, pillowtop beds

Classic Room

9.8 out of 10
Exceptional
(20 reviews)

Highlights

Soundproofed
Air conditioning
Heating
Smart TV
Pillow menu
Renovated in 2024
Separate bedroom
Blackout drapes/curtains
  • 20 sq m
  • Sleeps 2
  • 1 King Bed

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About the neighborhood

Located in Historic Centre of Florence, a neighborhood in Florence, Floren Hotel is near a train station. Uffizi Gallery and Basilica of Santa Maria Novella are cultural highlights, and some of the area's notable landmarks include Cathedral of Santa Maria del Fiore and Ponte Vecchio. Looking to enjoy an event or a game while in town? See what's happening at Visarno Arena or Stadio Artemio Franchi.
Visit our Florence travel guideOpens in a new window
Map
17 Via Panzani, Florence, FI, 50123

What's nearby

  • Piazza di Santa Maria Novella - 2 min walk - 0.1 miles
  • Cathedral of Santa Maria del Fiore - 5 min walk - 0.3 miles
  • Ponte Vecchio - 6 min walk - 0.4 miles
  • Piazza del Duomo - 6 min walk - 0.4 miles
  • Uffizi Gallery - 9 min walk - 0.5 miles

Getting around

  • Unità Tram Stop - 3 min walk
  • Florence (ZMS-Santa Maria Novella Train Station) - 5 min walk
  • Florence Airport, Peretola (FLR) - 25 min drive

Restaurants

  • ‪giaogiao stazione firenze - ‬1 min walk
  • ‪Trattoria La Madia - ‬1 min walk
  • ‪Ciro & Sons - ‬2 min walk
  • ‪Ristorante Lorenzo dè Medici - ‬2 min walk
  • ‪Cantinetta Antinori restaurant Florence - ‬2 min walk

About this property

Floren Hotel

Luxury hotel remodeled in 2024 and located near Cathedral of Santa Maria del Fiore
A short walk from Piazza di Santa Maria Novella and Piazza del Duomo, Floren Hotel provides a free breakfast buffet, a free daily manager's reception, and a coffee shop/cafe. Stay connected with free in-room WiFi, with speed of 100+ Mbps (good for 1–2 people or up to 6 devices), and guests can find other amenities such as dry cleaning/laundry services and a bar.
You'll also enjoy perks such as:
  • Valet parking (surcharge), an elevator, and coffee/tea in the lobby
  • A computer station, 1 meeting room, and a banquet hall
  • Luggage storage, multilingual staff, and a porter/bellhop
Room features
All guestrooms at Floren Hotel feature comforts such as 24-hour room service and premium bedding, in addition to perks like pillow menus and laptop-compatible safes.
Other amenities include:
  • Pillowtop mattresses and down comforters
  • Bathrooms with rainfall showers and bidets
  • 43-inch Smart TVs with satellite channels
  • Wardrobes/closets, electric kettles, and heating

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 100+ Mbps (good for 1–2 people or up to 6 devices)
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (EUR 50 per day; includes in/out privileges)

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 11:00 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant
  • Coffee and tea in common areas
  • Free daily manager's reception
  • Hosted evening meal available daily for a fee of EUR 120
  • Snack bar/deli

Family friendly

  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • 24-hour front desk
  • Guidebooks
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Concierge services
  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Tour and ticket assistance
  • Turndown service

Business services

  • Computer station
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Bathroom emergency pull cord
  • Elevator (29 inch wide door)
  • Hardwood flooring in room
  • Smooth flooring in public areas
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible concierge desk
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk (35 inches high)
  • Wheelchair-accessible restaurant

More

  • 7 floors
  • Banquet hall
  • Built in 1200
  • Renovated entire property - June 2024
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Blackout drapes
  • Down comforter
  • Pillow menu
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Bidet
  • Hair dryer
  • Private bathroom
  • Rainfall showerhead
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 43-inch smart TV with satellite channels

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Electric kettle
  • Espresso maker
  • Free bottled water
  • Meal delivery service
  • Minibar
  • Restaurant dining guides

More

  • 4G smartphone data speed
  • Air conditioning
  • Electrical adapters
  • Heating
  • Laptop-compatible safe
  • Smartphone
  • Soundproofed rooms
  • Unlimited free smartphone calls
  • Unlimited smartphone data usage

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Early check-in is available for a fee
Minimum check-in age: 18

Check-out

Check-out before noon
Late check-out subject to availability
A late check-out fee will be charged

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 8 per person, per night, up to 7 nights

We have included all charges provided to us by the property.

Optional extras

  • Valet parking fee: EUR 50 per day (in/out privileges)
  • Early check-in is available for a fee (subject to availability)
  • Late check-out is available for a fee (subject to availability)
  • Hosted evening meal: EUR 120

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using information in the booking confirmation

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Floren Hotel Hotel
Floren Luxury Hotel
Floren Hotel Florence
Floren Hotel Hotel Florence

Frequently asked questions

Is Floren Hotel pet-friendly?

No, pets are not allowed at this property.

How much is parking at Floren Hotel?

Valet parking is available for EUR 50 per day.

What time is check-in at Floren Hotel?

Check-in start time: 3:00 PM; Check-in end time: anytime. A fee applies for early check-in (subject to availability).

What time is check-out at Floren Hotel?

Check-out is at noon. Late check-out is available for a fee (subject to availability).

Where is Floren Hotel located?

Located in Historic Centre of Florence, this luxury hotel is steps from Via de' Tornabuoni and Basilica of Santa Maria Novella. Cathedral of Santa Maria del Fiore and Ponte Vecchio are also within 10 minutes. Unità Tram Stop and Valfonda - Stazione Santa Maria Novella Tram Stop are within a 5-minute walk.

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Reviews

Floren Hotel Reviews

9.4

Exceptional

9.8

Cleanliness

9.4

Amenities

9.6

Staff & service

9.4

Eco-friendliness

9.6

Property conditions & facilities
Rating 10 - Excellent. 138 out of 179 reviews
Rating 8 - Good. 28 out of 179 reviews
Rating 6 - Okay. 4 out of 179 reviews
Rating 4 - Poor. 5 out of 179 reviews
Rating 2 - Terrible. 4 out of 179 reviews

Reviews

10/10 Excellent

Omid

Liked: Cleanliness, staff & service, property conditions & facilities
Really enjoyed our stay! Beautiful little hotel, clean nice and felt luxurious. They also surprised us with a little gift for our anniversary.
Stayed 3 nights in Aug 2025

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing florence location. Beautiful hotel and great breakfast but also right by train station, duomo. Walkable to all!!!
Stayed 1 night in Sep 2025

10/10 Excellent

Meriam

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Came here for honeymoon, will definitely recommend and visit again. So clean
Stayed 4 nights in Sep 2025

10/10 Excellent

ROBERT

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
It was in a great part of the city. Very walkable to most everything. Felt very safe and the hotel was beautiful. The staff went over and above to make sure our stay was comfortable. They are the real winners!!
Stayed 3 nights in Sep 2025

10/10 Excellent

Dana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Our international flight was cancelled to return home and they were very accommodating in booking us into the same room for an extra night. Their complimentary breakfast was exceptional along with the staff. The entire property was extremely clean and our room was beautiful, a great location and we walked everywhere from the hotel. I highly recommend this property.
Stayed 1 night in Aug 2025

10/10 Excellent

Daniel

Liked: Cleanliness, amenities, property conditions & facilities
Very comfortable and convenient to all the major sites in Florence.
Stayed 3 nights in Jul 2025

8/10 Good

Paula Sarah

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice staff and great breakfast. Clean and nice, rooms are small but nice.
Stayed 3 nights in Jul 2025

10/10 Excellent

Kim

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We had an amazing stay at Floren. It was extremely well located and very comfortably appointed. Their breakfast was superb and the bar well stocked. The room was excellent and had all the amenities. We will return for sure.
Stayed 2 nights in Aug 2025

10/10 Excellent

Camille

Liked: Cleanliness, amenities, property conditions & facilities
Staff was professional and friendly. Rooms were comfortable and clean.
Stayed 2 nights in Jul 2025

8/10 Good

Jordana

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely and charming hotel! Helpful staff. Beds and pillows need to be better. Very uncomfortable to sleep in.
Stayed 2 nights in Aug 2025

10/10 Excellent

Jeffrey

Liked: Cleanliness, amenities, property conditions & facilities
Incredible property. The room was beautiful, great location and the staff was wonderful.
Stayed 1 night in Jun 2025

10/10 Excellent

Matthew

Liked: Cleanliness, amenities, property conditions & facilities
Very clean and comfortable with great service and a wonderful restaurant. We’ll be back next time we visit Florence.
Stayed 4 nights in Jun 2025

10/10 Excellent

STANLEY

Liked: Cleanliness, amenities, property conditions & facilities
Great service, great rooms, and close to everything. Highly recommend.
Stayed 3 nights in Jun 2025

10/10 Excellent

Babak

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice hotel. Very close to train station. Room was like brand new and modern, 5 star. Great breakfast. Made to order cappuccino. Turn down service, gift on arrival, turn down gift, free water, fully equipped room, slippers, etc. kind and friendly staff. Very well priced.
Stayed 1 night in Aug 2025

8/10 Good

Matthew A.

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very nice place

It’s great place, rooms are on the small side but for a solo traveler that’s perfect. Breakfast is good, bathrooms very pleasant too. Everything was pretty good!
Stayed 3 nights in May 2025

8/10 Good

Robert

Liked: Cleanliness, amenities, property conditions & facilities
Good location. The suite wasn’t really a suite- just a normal room.
Stayed 3 nights in Jul 2025

10/10 Excellent

Berto

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel and staff! Location is great and close to the train station - 5 minute walk. The daily breakfast menu + buffet that is included within your day was one of the best I've ever had. The cappuccino included with breakfast was also exceptional. We also had dinner one night at the hotel restaurant Osmo Cucina and it was excellent - we did the Chef 5 course meal. The food and service, was Michelin Star worthy and the Chef Marco even came out at the end to talk to us and ensure we enjoyed the meal. Without a doubt, on our next visit to Florence, we will stay again at the Floren Hotel.
Stayed 4 nights in Jul 2025

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
Nice location
Stayed 2 nights in Mar 2025

10/10 Excellent

Elizabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were amazing! The service was top notch. Lovely rooms and breakfast was outstanding. The eggs Benedict were the best I have ever had. The location was great. Our stay couldn’t have been better.
Stayed 3 nights in May 2025

10/10 Excellent

Irina

Liked: Cleanliness, amenities, property conditions & facilities
Amazing and beautiful boutique hotel. Very classy and clean with wonderful amenities. Wonderful staff specially Ludovico Meloni and Claudia Corti were just amazing. Ludovico always asked if we needed anything if he can help us with anything. Great food specially the breakfast was amazing. They make their own candy to die for. Will be back very soon.
Stayed 3 nights in Jul 2025

10/10 Excellent

Curtis

Liked: Cleanliness, staff & service, property conditions & facilities
Great location and the staff was very nice
Stayed 4 nights in Oct 2024

10/10 Excellent

michael and eva

Liked: Cleanliness, property conditions & facilities
Fabulous stuff 👌😊
Stayed 5 nights in May 2025

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nicely designed, though not 5-star, strong 4-star, based on room size.
Stayed 2 nights in May 2025

10/10 Excellent

Wendy

Liked: Cleanliness, amenities, property conditions & facilities
We really enjoyed our stay at the Floren Hotel, Florence. Great location, close to railway station, restaurants, shops. 5 mins walk to Duomo. The hotel staff were friendly and professional. The restaurant was very good and the breakfast selection was excellent with a choice of continental or cooked to order. Bedroom was clean and good size, with nice bed linen, coffee machine & kettle, efficient air con. Bathroom was great with large walk in shower. Overall we had a great time and would stay at this hotel again
Stayed 5 nights in Jun 2025

10/10 Excellent

John

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent hotel, very helpful staff, clean & modern.
Stayed 2 nights in Oct 2024

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