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Hotel Chequamegon, BW Signature Collection

3.0 star property
Travelers enjoy lakeside al fresco dining at The Landing restaurant or cozy moments by the lobby fireplace at this welcoming hotel that feels just like home

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Photo gallery for Hotel Chequamegon, BW Signature Collection

Terrace/patio - Hotel Chequamegon, BW Signature Collection (Ashland)
Exterior - Hotel Chequamegon, BW Signature Collection (Ashland)
Fireplace - Hotel Chequamegon, BW Signature Collection (Ashland)
Free daily continental breakfast - Hotel Chequamegon, BW Signature Collection (Ashland)
Indoor pool - Hotel Chequamegon, BW Signature Collection (Ashland)
Best Western The Hotel Chequamegon sits lakeside, offering continental breakfast and garden relaxation. Guests enjoy the indoor pool, free WiFi, and helpful staff ensuring a truly relaxing experience.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Pool
  • Free WiFi
  • Air conditioning

Room options

Available filters for rooms
Showing 15 of 15 rooms

View all photos for Lake View 1 King Bed

Desk, laptop workspace, blackout drapes, iron/ironing board

Lake View 1 King Bed

  • Sleeps 2
  • Free WiFi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

Desk, laptop workspace, blackout drapes, iron/ironing board

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • Free WiFi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

Desk, laptop workspace, blackout drapes, iron/ironing board

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • Free WiFi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

8.4 out of 10
Very good
(9 reviews)
  • City view
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View | Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Combined shower/tub, free toiletries, hair dryer, towels

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.6 out of 10
Exceptional
(9 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.2 out of 10
Good
(5 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Combined shower/tub, free toiletries, hair dryer, towels

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

About the neighborhood

Located in Ashland, Hotel Chequamegon, BW Signature Collection is on a lake. Chequamegon Bay Golf Course and Apostle Islands Marina are worth checking out if an activity is on the agenda, while those wishing to experience the area's natural beauty can explore Lake Superior and Houghton Falls Nature Preserve. Ashland Mural Walk and Soo Line Locomotive 950 are also worth visiting. Enjoy the area's slopes with cross-country skiing and downhill skiing, and don't miss out on the snowshoeing and snowmobiling. Visit our Ashland travel guide
Map
101 Lake Shore Dr W, Ashland, WI, 54806

What's nearby

  • Ashland Mural Walk
    2 min walk - 0.1 miles
  • Soo Line Locomotive 950
    5 min walk - 0.3 miles
  • Ashland Historical Museum
    6 min walk - 0.4 miles
  • Ore Dock Park
    11 min walk - 0.6 miles
  • Bayview Park
    19 min walk - 1.1 miles

Getting around

  • Duluth, MN (DLH-Duluth Intl.)
    89 min drive

Restaurants

  • Neighborly Bar
    17 min walk
  • Ashland Family Restaurant
    9 min walk
  • Taqueria La Monarca
    6 min walk
  • Breakwater Restaurant
    3 min drive
  • Culver's
    4 min drive

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business center
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for USD 10.0 per night
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Rollaway bed fee: USD 10.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

Frequently asked questions

Does Hotel Chequamegon, BW Signature Collection have a pool?

Yes, this property has an indoor pool.

Is Hotel Chequamegon, BW Signature Collection pet-friendly?

No, only service animals are welcome at the property.

How much is parking?

Self parking is free at this property.

What time is check-in at Hotel Chequamegon, BW Signature Collection?

Check-in start time: 3 PM; Check-in end time: 4:00 AM. Late check-in is available during limited hours.

What time is check-out at Hotel Chequamegon, BW Signature Collection?

Check-out is at 11 AM.

Where is Hotel Chequamegon, BW Signature Collection located?

Situated on a lake, this hotel is within a 5-minute walk of Ashland Mural Walk and Lake Superior. Chequamegon Bay and Soo Line Locomotive 950 are also within 10 minutes.

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Reviews

Hotel Chequamegon, BW Signature Collection Reviews

8.6

Excellent

8.8

Cleanliness

8.8

Location

8.8

Staff & service

8.4

Property conditions & facilities
Rating 10 - Excellent. 530 out of 1015 reviews
Rating 8 - Good. 298 out of 1015 reviews
Rating 6 - Okay. 110 out of 1015 reviews
Rating 4 - Poor. 47 out of 1015 reviews
Rating 2 - Terrible. 30 out of 1015 reviews

Reviews

Verified

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Hotel was clean, decorated with antiques in the lobby, friendly staff and a beautiful view of the water.
Stayed 1 night in May 2026
Verified

10/10 Excellent

Jenny

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful, unique hotel. Fantastic restaurant with spectacular views.
Stayed 1 night in May 2026
Verified

10/10 Excellent

Timothy

Liked: Cleanliness, staff & service, property conditions & facilities
Highly recommend this establishment from parking to a walk along the lake,the beautiful woodwork through out the hotel and the delicious whitefish meal we enjoyed. The breakfast was a great start to the day with a very large variety available
Stayed 1 night in May 2026
Verified

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified

10/10 Excellent

Soumaya

Liked: Cleanliness, amenities, property conditions & facilities
Excellent, nice and clean 🌷
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms. Good variety of breakfast options.
Stayed 1 night in Dec 2025
Verified

6/10 Okay

Nathaniel

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
Overall decent stay. Good service but breakfast has issues with wafflemaker so limited items to eat the mornings we stayed
Stayed 2 nights in Oct 2025
Verified

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Welcoming staff, lovely room, excellent location
Stayed 1 night in Jun 2025
Verified

10/10 Excellent

cassandra

Liked: Cleanliness, amenities, property conditions & facilities
It was a cute property that had a historic feel. We really enjoyed our stay there.
Stayed 2 nights in Jun 2025
Verified

10/10 Excellent

Kathy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a great hotel. I’ve stayed here multiple times over the years and always enjoy the stay. The hotel is in a great location-overlooking Lake Superior with lots of parking, nice amenities, wonderful staff and walking distance to downtown Ashland (good restaurants, stores and entertainment). I love the history of the place and with the updates it’s even more comfortable. My only complaint, ever, has been with other guests. This trip there were young children chasing each other through the halls with no adult supervision until after 11 pm. The last trip was several rooms of very intoxicated and loud adults who didn’t settle down until quite late. Both of these stays were on weekends so you might find it more relaxing from Sunday to Thursday. I’ll still go back, but less often than I would like I think.
Stayed 1 night in Mar 2026
Verified

8/10 Good

Mark

Liked: Cleanliness, staff & service
Nice location on the water. Easy in and out. Decent breakfast choices.
Stayed 2 nights in Sep 2025
Verified

10/10 Excellent

bryan

Liked: Cleanliness, staff & service, property conditions & facilities
Really nice hotel! Comfortable beds. Great view of Lake Superior
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Nancy Ann

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel excellent staff.
Stayed 2 nights in Jul 2024
Verified

10/10 Excellent

Amy

Liked: Amenities
This was above and beyond what we expected for a Best Western! It was a historic hotel right on the water with a nice restaurant with a beautiful view. We would definitely stay here again if we were in the area
Stayed 1 night in Jul 2025
Verified

10/10 Excellent

Barbara

Liked: Cleanliness, staff & service, property conditions & facilities
Great hotel. Lovely Pool. Recommend.
Stayed 1 night in Jul 2025
Verified

8/10 Good

Mark

Liked: Cleanliness, staff & service, room comfort
Excellent Staff! Our rooms were clean but a bit dated and there was noisy construction activity on our floor. One the rehab is done, this will once again be a spectacular hotel.
Stayed 1 night in Oct 2025
Verified

10/10 Excellent

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful hotel, the staff was very friendly and provided guidance as to what to do and see in the area. Highly recommend.
Stayed 2 nights in Jun 2025
Verified

8/10 Good

Susan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
We enjoyed the restaurant and the decor of the hotel. The historical furnishings were beautiful. The view of the water was awesome.
Stayed 1 night in May 2025
Verified

10/10 Excellent

Donna

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful place. Amazing view and access.
Stayed 2 nights in Feb 2025
Verified

10/10 Excellent

Bryan

Liked: Cleanliness
Very nice hotel. Great location
Stayed 3 nights in Aug 2024
Verified

6/10 Okay

Mary Anne

Liked: Staff & service
This hotel is under a Much needed renovation. Lobby and rooms are all getting a well deserved upgrade so be warned if staying here you will be in a construction site. That said the staff was wonderful the restaurant very good and you can’t beat the view of the Bay from the outside seating area. Great parking lot and easy access to the bike trails.
Stayed 1 night in Sep 2025
Verified

8/10 Good

Brenda

Liked: Cleanliness, staff & service, property conditions & facilities
We love staying at this hotel. The views are the best
Stayed 1 night in Nov 2024
Verified

8/10 Good

David

Liked: Cleanliness, staff & service, property conditions & facilities
Very helpful staff.
Stayed 1 night in Apr 2025
Verified

8/10 Good

Lori

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Little loud with kids that were in a hockey tournament. But after 10pm it was quiet
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Russell

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

You should stay here.

I’ve stayed here several times and it’s been wonderful every time. The restaurant in the hotel is excellent and the staff is friendly and helpful. Breakfast was delicious and there’s always coffee on in the lobby
Stayed 4 nights in Mar 2025